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15Inbound Sales Statistics
to Share with Your Team
about 2/3 of companies do not have
any sort of social media strategy
for those sales teams.
According to research by
The Sales Management Association,
Take a look at these 15 inbound selling
statistics that will help your sales team
understand why falling in line with this trend
can pay dividends.
15 Inbound Sales STATISTICS
Success Rates
Here are some mind blowing
statistics about inbound sales
and the results that it will help
you achieve:
1
78% of salespeople using
social media perform better
than their peers (Forbes)
SUCCESS RATES
Cold calling, an outbound
selling strategy, only has
a 2.5% success rate (Keller
Research Center)
2
SUCCESS RATES
62% of salespeople who
do not use inbound social
selling miss their quotas (The
Aberdeen Group)
3
SUCCESS RATES
64% of sales teams that use
inbound social selling reach
their quotas,
4
SUCCESS RATES
whereas only 49% of sales
teams who don’t reach
their quotas (The Aberdeen Group)
64% of sales teams that use
inbound social selling reach
their quotas,
4
SUCCESS RATES
Thanks to their inbound
social selling program, IBM
increased their sales by 400%
(IBM)
5
SUCCESS RATES
98 out of 100 sales reps
who have at least 5,000
LinkedIn contacts reach or
surpass their sales quotas
(The Sales Benchmark Index)
6
SUCCESS RATES
These next few statistics
will give you some solid
perspective in that regard:
15 Inbound Sales STATISTICS
SOCIAL sELLING
Now you know what sellers are capable
of achieving right now via inbound
social selling, but how well is it
going to work in the future?
Globally, there are over
1.5 billion social media users
(McKinsey and Company)
7
SOCIAL SELLING
Globally, there are over
1.5 billion social media users
(McKinsey and Company)
7
SOCIAL SELLING
LinkedIn alone has almost
a quarter of a billion users
(LinkedIn)
8
SOCIAL SELLING
The fastest growing demographic
on Google + and Facebook is
between the ages of 45 and 54
(Business2Community)
9
SOCIAL SELLING
15 Inbound Sales STATISTICS
Buyer Tendencies
Let’s take a look at how
people are using social
media to influence their
buying decisions.
Search
77% of B2B purchasers
said that they would
not even speak to a
salesperson until they had
done their own research
(Corporate Executive Board)
10
BUYER TENDENCIES
55% of all buyers do their
research by using social
networks (IBM)
11
BUYER TENDENCIES
86% of consumers buying IT
products use social media to
help them reach a decision
(Advertising Age)
12
BUYER TENDENCIES
86% of consumers buying IT
products use social media to
help them reach a decision
(Advertising Age)
Over 70% of B2B purchase
decision makers use social
media to help them decide (Dell)
12
13
BUYER TENDENCIES
Over half (57%) of the
selling process is completed
for consumers before a
company even has a chance
to interact with them (Corporate
Executive Board)
14
BUYER TENDENCIES
By the time an actual
salesperson gets
involved, up to 90% of
the selling process could
be over and done with
(Forrester)
15
BUYER TENDENCIES
Social networking is a
powerful tool that will
help to significantly
boost the results yielded
by any sales team.
Make sure that all of the
members of your sales
team understand the
value therein so they
can meet or exceed
their own sales quotas,
ensuring that the team
reaches their goal.
Share this workbook with
your sales team and help
them find new leads using
social media.
Get the workbook

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15Inbound Sales Stats

  • 1. 15Inbound Sales Statistics to Share with Your Team
  • 2. about 2/3 of companies do not have any sort of social media strategy for those sales teams. According to research by The Sales Management Association,
  • 3. Take a look at these 15 inbound selling statistics that will help your sales team understand why falling in line with this trend can pay dividends.
  • 4. 15 Inbound Sales STATISTICS Success Rates Here are some mind blowing statistics about inbound sales and the results that it will help you achieve:
  • 5. 1 78% of salespeople using social media perform better than their peers (Forbes) SUCCESS RATES
  • 6. Cold calling, an outbound selling strategy, only has a 2.5% success rate (Keller Research Center) 2 SUCCESS RATES
  • 7. 62% of salespeople who do not use inbound social selling miss their quotas (The Aberdeen Group) 3 SUCCESS RATES
  • 8. 64% of sales teams that use inbound social selling reach their quotas, 4 SUCCESS RATES
  • 9. whereas only 49% of sales teams who don’t reach their quotas (The Aberdeen Group) 64% of sales teams that use inbound social selling reach their quotas, 4 SUCCESS RATES
  • 10. Thanks to their inbound social selling program, IBM increased their sales by 400% (IBM) 5 SUCCESS RATES
  • 11. 98 out of 100 sales reps who have at least 5,000 LinkedIn contacts reach or surpass their sales quotas (The Sales Benchmark Index) 6 SUCCESS RATES
  • 12. These next few statistics will give you some solid perspective in that regard: 15 Inbound Sales STATISTICS SOCIAL sELLING Now you know what sellers are capable of achieving right now via inbound social selling, but how well is it going to work in the future?
  • 13. Globally, there are over 1.5 billion social media users (McKinsey and Company) 7 SOCIAL SELLING
  • 14. Globally, there are over 1.5 billion social media users (McKinsey and Company) 7 SOCIAL SELLING LinkedIn alone has almost a quarter of a billion users (LinkedIn) 8 SOCIAL SELLING
  • 15. The fastest growing demographic on Google + and Facebook is between the ages of 45 and 54 (Business2Community) 9 SOCIAL SELLING
  • 16. 15 Inbound Sales STATISTICS Buyer Tendencies Let’s take a look at how people are using social media to influence their buying decisions.
  • 17. Search 77% of B2B purchasers said that they would not even speak to a salesperson until they had done their own research (Corporate Executive Board) 10 BUYER TENDENCIES
  • 18. 55% of all buyers do their research by using social networks (IBM) 11 BUYER TENDENCIES
  • 19. 86% of consumers buying IT products use social media to help them reach a decision (Advertising Age) 12 BUYER TENDENCIES
  • 20. 86% of consumers buying IT products use social media to help them reach a decision (Advertising Age) Over 70% of B2B purchase decision makers use social media to help them decide (Dell) 12 13 BUYER TENDENCIES
  • 21. Over half (57%) of the selling process is completed for consumers before a company even has a chance to interact with them (Corporate Executive Board) 14 BUYER TENDENCIES
  • 22. By the time an actual salesperson gets involved, up to 90% of the selling process could be over and done with (Forrester) 15 BUYER TENDENCIES
  • 23. Social networking is a powerful tool that will help to significantly boost the results yielded by any sales team.
  • 24. Make sure that all of the members of your sales team understand the value therein so they can meet or exceed their own sales quotas, ensuring that the team reaches their goal.
  • 25. Share this workbook with your sales team and help them find new leads using social media. Get the workbook