In the ever-changing world of sales, you’ve probably seen the term ‘social selling’ floating around. Why should you do it? Here are seven statistics that should engage even the most casual of social media users.
This document outlines 10 key marketing trends for 2016 and provides ideas for delivering exceptional customer experiences. It discusses how cognitive technologies will change how businesses engage with customers by understanding them on deeper levels. It also emphasizes the importance of delivering connected customer experiences across channels to meet rising customer expectations. Additionally, it explores how retargeting will reach new levels of sophistication by being more personalized and context-aware across multiple channels. The document also examines how social media and automation will combine to improve the customer journey, and how video will become a more prominent part of marketing strategies.
LinkedIN Guide to Social Selling Success - Tips from 33 Social Selling ExpertsChris Heffer
Social selling involves using social media to build relationships and fill your sales pipeline. It is important for salespeople to become social sellers and adapt to changing buyer behaviors. Successful social sellers listen to prospects, provide valuable education, and make warm introductions through their social connections. Relationship building on social media takes time but leads to loyal customers through influence and trust.
This ebook is a collaboration between myself and Rohit Bhargava for Incite Marketing and Communications.
It features
1) 15 key findings from the Incite Summit East - which happened in NYC in September 2013 (including detail on customer-centric approaches, storytelling, internal social media guidelines, personalization of marketing, and innovation
2) The top 5 Tweets from the Summit
3) 7 pieces of advice from some of the leading speakers at the Summit, including C-suite representatives from L'Oreal USA, Chobani and MetLife
For more on the Incite Summit East, visit www.incitemc.com/east
If you have started your social media marketing, you should know what is social media ROI.
Here are some useful information that you should have in mind.
This 20 page primer goes into detail on how large brands are evolving their approach to marketing and communications.
Download a full copy at www.bit.ly/IncitePrimer
We discuss:
1) The 4 Key Issues for 2013: Predictions for the development of your role
2) How big data, social media and customer-centricity will drive a merging of the marketing and communications departments
3) How ‘multi-channel’ is going to revolutionise marketing and communications. Again.
Have a look!
The Incite Summit East 2013: Conference BrochureNick Johnson
This brochure was developed for the first Incite Summit East, which took place on September 18 - 19 in NYC.
The brochure highlights:
THE C-SUITE EXECUTIVES CONTRIBUTING TO THE SUMMIT:
Including L'Oreal USA, Sears, MetLife, Chobani, and 7 more), and the other major brands participating (including McDonald's, Coca Cola, Siemens, Mastercard, HP and many more)
THE KEY ISSUES THE AGENDA COVERS:
1) Get customer-centric: From culture, to internal organisation, to new outreach. How to drive your company to align with your customer for better marketing performance
2) Success over multi-channel: Operate in a fragmented marketing landscape. Build a strategy that reaches customers at the right time, in the right place
3) Build unique customer experiences: New opportunities to build increasingly relevant and personalised messages. Create seamless, engaging customer experiences
4) Measure to learn: Leverage the flood of data to deliver a lean, precise and effective marketing function - and confidently track your ROI
5) Seamless internal collaboration: How to break down internal silos to co-ordinate external messaging, and share relevant data better. Then deliver seamless experience, no matter the customer touchpoint
For more information on the Incite Summit, head to www.incitemc.com/summits
This document outlines 10 key marketing trends for 2016 and provides ideas for delivering exceptional customer experiences. It discusses how cognitive technologies will change how businesses engage with customers by understanding them on deeper levels. It also emphasizes the importance of delivering connected customer experiences across channels to meet rising customer expectations. Additionally, it explores how retargeting will reach new levels of sophistication by being more personalized and context-aware across multiple channels. The document also examines how social media and automation will combine to improve the customer journey, and how video will become a more prominent part of marketing strategies.
LinkedIN Guide to Social Selling Success - Tips from 33 Social Selling ExpertsChris Heffer
Social selling involves using social media to build relationships and fill your sales pipeline. It is important for salespeople to become social sellers and adapt to changing buyer behaviors. Successful social sellers listen to prospects, provide valuable education, and make warm introductions through their social connections. Relationship building on social media takes time but leads to loyal customers through influence and trust.
This ebook is a collaboration between myself and Rohit Bhargava for Incite Marketing and Communications.
It features
1) 15 key findings from the Incite Summit East - which happened in NYC in September 2013 (including detail on customer-centric approaches, storytelling, internal social media guidelines, personalization of marketing, and innovation
2) The top 5 Tweets from the Summit
3) 7 pieces of advice from some of the leading speakers at the Summit, including C-suite representatives from L'Oreal USA, Chobani and MetLife
For more on the Incite Summit East, visit www.incitemc.com/east
If you have started your social media marketing, you should know what is social media ROI.
Here are some useful information that you should have in mind.
This 20 page primer goes into detail on how large brands are evolving their approach to marketing and communications.
Download a full copy at www.bit.ly/IncitePrimer
We discuss:
1) The 4 Key Issues for 2013: Predictions for the development of your role
2) How big data, social media and customer-centricity will drive a merging of the marketing and communications departments
3) How ‘multi-channel’ is going to revolutionise marketing and communications. Again.
Have a look!
The Incite Summit East 2013: Conference BrochureNick Johnson
This brochure was developed for the first Incite Summit East, which took place on September 18 - 19 in NYC.
The brochure highlights:
THE C-SUITE EXECUTIVES CONTRIBUTING TO THE SUMMIT:
Including L'Oreal USA, Sears, MetLife, Chobani, and 7 more), and the other major brands participating (including McDonald's, Coca Cola, Siemens, Mastercard, HP and many more)
THE KEY ISSUES THE AGENDA COVERS:
1) Get customer-centric: From culture, to internal organisation, to new outreach. How to drive your company to align with your customer for better marketing performance
2) Success over multi-channel: Operate in a fragmented marketing landscape. Build a strategy that reaches customers at the right time, in the right place
3) Build unique customer experiences: New opportunities to build increasingly relevant and personalised messages. Create seamless, engaging customer experiences
4) Measure to learn: Leverage the flood of data to deliver a lean, precise and effective marketing function - and confidently track your ROI
5) Seamless internal collaboration: How to break down internal silos to co-ordinate external messaging, and share relevant data better. Then deliver seamless experience, no matter the customer touchpoint
For more information on the Incite Summit, head to www.incitemc.com/summits
The Corporate Social Media Summit New YorkHayley Dunn
Back for its 4th year now, it is even better and bigger than ever. Develop your social media strategy that elevates you beyond your competition – learn from the very best including Southwest Airlines, Dell and McDonald’s. Plus you will hear from 8 global CMOs from companies such as MasterCard, Sears and Hertz on corporate strategy and where social fits in the marketing pie. Join THE social media event of the year with a corporate audience. Save 20% with SLIDE20
Check it out here http://bit.ly/UAjTsy
Companies outsource social media for several reasons: lack of results from in-house efforts, changing staff disrupting momentum, growing businesses needing extra support during busy periods, the time-consuming nature of social media, it not being a core competency, competition already engaging on platforms, the constantly changing landscape, or simply needing an expert boost. Outsourcing allows leveraging outside expertise to further brand awareness in a cost-effective manner.
1. The document discusses how branding is important for all businesses, regardless of size. It provides 5 tips for small businesses to build their brand: create branding standards, engage in social media marketing, use email marketing, personalize marketing efforts, and leverage SMS marketing. The document emphasizes that branding helps businesses stand out and be remembered by customers and prospects.
How to Drive 10X More Leads with Social SellingMohamed Mahdy
This document provides guidance on how sales organizations can implement social selling to drive more leads. It recommends training the sales team on social media use, providing approved content for them to share, and tracking engagement and results. Implementing these seven steps can help sales teams build authority as thought leaders, nurture leads, and ultimately close more deals through social interactions.
This document outlines 10 social media truths for 2014. It discusses how social media has become an essential part of business and culture. 97% of marketers now use social media and over half have started in the last two years. The document emphasizes that social media is a conversation and brands need to carry themselves like normal people to build relationships. It also notes that audiences are now creators themselves and consume many types of user-generated content. The document recommends focusing social efforts on Facebook, YouTube and blogging. It stresses that good content that speaks to the brand voice and products is most important.
The document provides tips for successfully marketing yourself and finding a job. It discusses four key channels: 1) job boards, 2) recruiters, 3) networking, and 4) direct marketing. For each channel, it offers advice such as using Boolean search terms on job boards, maintaining contacts and reciprocating referrals through networking, and targeting specific companies through direct marketing by leveraging one's communication skills and doing research. The overall message is that an active job search requires a strategic marketing plan to create and pursue new opportunities.
1) The document discusses how sales professionals must adapt to changes in the sales environment where buyers are now more educated and complete most of their purchase journey online before engaging with sales.
2) It highlights how sales professionals need to embrace new communication tools like social media to engage with customers where they are already conducting online research.
3) Key points discussed are the rise of inbound sales over outbound cold calling due to educated buyers, the importance of building an online brand and network on LinkedIn to find and engage prospects, and how sales professionals must understand buyer psychology and target the "old brain" to build rapport and trust.
Social Marketing: Launch Your Marketing to the MoonYasin Güler
The document discusses how to effectively leverage social media marketing through the use of marketing automation software. It begins by outlining the importance of social media for marketers today. It then provides examples of how marketing automation can help integrate social campaigns across different marketing channels to nurture leads throughout the customer lifecycle, from the early awareness stage through customer retention. Specific tactics discussed for seed nurturing anonymous prospects include building thought leadership on social media, humanizing your brand, using native advertising, and publishing landing pages directly on Facebook.
Not too long ago, Sales success was the result of a (rather mystical) combination of networking, people skills, intuition, and good ol’ cold calling.
But the advancement in enterprise technology over the past two decades has changed all that, especially in the B2B environment. Today, networking takes place online, technical skills are becoming more valuable than people skills, data has replaced the ‘hunch’, and automation is threatening to shrink the job market.
But while technology seems to have made selling harder, it has certainly made buying easier. Which, when you think about it, is exactly what Sales and Marketing are trying to do.
Luckily, Sales professionals are known for their ability to adapt. The Sales department is often the first in a business to embrace new technology, find better ways of doing things, and cut unnecessary tasks.
It was Sales, after all, who first embraced cloud technology (CRM was the first viable cloud application for business). And Sales who played a huge role in the consumerization of IT, by insisting on bringing their own devices to work.
The internet, SEO and ferocious content marketing have put a wealth of information at the buyer’ fingertips. And in many cases, have made Sales all but redundant until the final stages of the buying process.
Now, Sales needs to lead the charge once again – accepting the changes that technology brings, and making the most of their new situation.
To find out how our proposal management software is a necessity for a sales professional of the future visit our website for more info: https://www.qorusdocs.com/proposal-software
The survey of 511 salespeople found that 72.6% of salespeople using social media as part of their selling process exceeded their quotas 23% more than peers not using social. 54% tracked deals back to social media use. Top reasons for social media use were networking, prospecting, and research. LinkedIn was the top social site used. 75% received no training, which may explain why 21.7% did not use social media due to not understanding it. Salespeople spent 5-10% of time on social media.
The document provides guidance on developing an effective social media communications strategy, including:
1. It discusses monitoring social media to understand audiences and measure engagement, as well as setting SMART goals to evaluate performance over time.
2. Steps are outlined to define the strategy by clarifying business goals and how social media aligns with marketing, customer service, and other departments.
3. Recommendations are made to proactively engage with audiences, listen to feedback, and quickly address any issues rather than just promoting content.
Grow Your Business with Social Media optimization | WDP TechnologiesWDP Technologies
By following mentions of your brand name, username, and other relevant terms, you can get a real insight into what people like or dislike about your products and services, customer pain points you can address, and so on.
Visit Us: https://www.webdevelopmentpark.com/grow-your-business-with-social-media-optimization/
Marketo held a Social Marketing Rockstar Tour in 2012 visiting 15 cities to discuss implementing, executing, and measuring social strategy with marketers from various industries and company sizes. Over 2000 attendees shared insights on their current social media use and lessons learned. Common themes included controlling your message, consistency, and implementing social media policies. Marketo has compiled the best tips collected on the tour.
Content Creation Best Practices & The Problem With Editorial CalendarsBen Grossman
89% of content marketers are focused on creating more engaging, higher quality content currently or within the next 12 months. And while intentions seem promising, prospects don't look too good. Two-thirds of content marketers admit that they either don’t have a strategy or that their plans live in a separate, stand-alone document (a.k.a. an Editorial Calendar). It’s a content crisis! That was the genesis of Jack Morton’s SXSW Interactive Workshop: “Why Editorial Calendars Make Your Content SUCK.”
In this presentation, a distinction is drawn between use of Editorial Calendars for content organization (which is a great use of the tool) versus content creation (which can lead to content that is not-so-great). Three alternative means of content creation and ideation are suggested: 1) consumer-inspired; 2) data-driven; and 3) conversation-led. Examples of content that fell short and content that soared are also provided in order to move marketers beyond thinking inside editorial boxes so that they can do something extraordinary.
Social Selling tips by Top Social Selling Thought LeadersJill Sida
This document provides tips and strategies for using social media effectively for sales and relationship building. It discusses how social selling has evolved with changes in technology and buyer behavior. Prospecting through social media and nurturing relationships online is presented as an important strategy for sales professionals. Building influence, expertise, and trust in one's industry community on social networks like LinkedIn is emphasized as a key foundation for social selling success over time.
The document provides 7 secrets for social selling. It discusses the importance of having an active social media presence as a salesperson to connect with prospects. It recommends maintaining a professional yet personal social media profile. It also suggests using social media to position yourself as a thought leader in your industry and to prospect for new leads. Specific tips include researching which social networks your prospects use, using Twitter lists to organize leads, and listening for opportunities to provide value before directly pitching.
The document discusses how the rise of social media has revolutionized marketing, sales, and customer relationships. It notes that customers now have more sources of information and influence outside of direct seller control. As a result, the sales process has shifted from educating prospects to engaging them, and from cold calls to qualified leads. The document recommends that companies adapt to this new environment through social selling - leveraging social networks to find prospects, build trust, and achieve sales goals. It provides tips on creating an online brand and engaging prospects through social media to facilitate relationships and sales.
The Corporate Social Media Summit New YorkHayley Dunn
Back for its 4th year now, it is even better and bigger than ever. Develop your social media strategy that elevates you beyond your competition – learn from the very best including Southwest Airlines, Dell and McDonald’s. Plus you will hear from 8 global CMOs from companies such as MasterCard, Sears and Hertz on corporate strategy and where social fits in the marketing pie. Join THE social media event of the year with a corporate audience. Save 20% with SLIDE20
Check it out here http://bit.ly/UAjTsy
Companies outsource social media for several reasons: lack of results from in-house efforts, changing staff disrupting momentum, growing businesses needing extra support during busy periods, the time-consuming nature of social media, it not being a core competency, competition already engaging on platforms, the constantly changing landscape, or simply needing an expert boost. Outsourcing allows leveraging outside expertise to further brand awareness in a cost-effective manner.
1. The document discusses how branding is important for all businesses, regardless of size. It provides 5 tips for small businesses to build their brand: create branding standards, engage in social media marketing, use email marketing, personalize marketing efforts, and leverage SMS marketing. The document emphasizes that branding helps businesses stand out and be remembered by customers and prospects.
How to Drive 10X More Leads with Social SellingMohamed Mahdy
This document provides guidance on how sales organizations can implement social selling to drive more leads. It recommends training the sales team on social media use, providing approved content for them to share, and tracking engagement and results. Implementing these seven steps can help sales teams build authority as thought leaders, nurture leads, and ultimately close more deals through social interactions.
This document outlines 10 social media truths for 2014. It discusses how social media has become an essential part of business and culture. 97% of marketers now use social media and over half have started in the last two years. The document emphasizes that social media is a conversation and brands need to carry themselves like normal people to build relationships. It also notes that audiences are now creators themselves and consume many types of user-generated content. The document recommends focusing social efforts on Facebook, YouTube and blogging. It stresses that good content that speaks to the brand voice and products is most important.
The document provides tips for successfully marketing yourself and finding a job. It discusses four key channels: 1) job boards, 2) recruiters, 3) networking, and 4) direct marketing. For each channel, it offers advice such as using Boolean search terms on job boards, maintaining contacts and reciprocating referrals through networking, and targeting specific companies through direct marketing by leveraging one's communication skills and doing research. The overall message is that an active job search requires a strategic marketing plan to create and pursue new opportunities.
1) The document discusses how sales professionals must adapt to changes in the sales environment where buyers are now more educated and complete most of their purchase journey online before engaging with sales.
2) It highlights how sales professionals need to embrace new communication tools like social media to engage with customers where they are already conducting online research.
3) Key points discussed are the rise of inbound sales over outbound cold calling due to educated buyers, the importance of building an online brand and network on LinkedIn to find and engage prospects, and how sales professionals must understand buyer psychology and target the "old brain" to build rapport and trust.
Social Marketing: Launch Your Marketing to the MoonYasin Güler
The document discusses how to effectively leverage social media marketing through the use of marketing automation software. It begins by outlining the importance of social media for marketers today. It then provides examples of how marketing automation can help integrate social campaigns across different marketing channels to nurture leads throughout the customer lifecycle, from the early awareness stage through customer retention. Specific tactics discussed for seed nurturing anonymous prospects include building thought leadership on social media, humanizing your brand, using native advertising, and publishing landing pages directly on Facebook.
Not too long ago, Sales success was the result of a (rather mystical) combination of networking, people skills, intuition, and good ol’ cold calling.
But the advancement in enterprise technology over the past two decades has changed all that, especially in the B2B environment. Today, networking takes place online, technical skills are becoming more valuable than people skills, data has replaced the ‘hunch’, and automation is threatening to shrink the job market.
But while technology seems to have made selling harder, it has certainly made buying easier. Which, when you think about it, is exactly what Sales and Marketing are trying to do.
Luckily, Sales professionals are known for their ability to adapt. The Sales department is often the first in a business to embrace new technology, find better ways of doing things, and cut unnecessary tasks.
It was Sales, after all, who first embraced cloud technology (CRM was the first viable cloud application for business). And Sales who played a huge role in the consumerization of IT, by insisting on bringing their own devices to work.
The internet, SEO and ferocious content marketing have put a wealth of information at the buyer’ fingertips. And in many cases, have made Sales all but redundant until the final stages of the buying process.
Now, Sales needs to lead the charge once again – accepting the changes that technology brings, and making the most of their new situation.
To find out how our proposal management software is a necessity for a sales professional of the future visit our website for more info: https://www.qorusdocs.com/proposal-software
The survey of 511 salespeople found that 72.6% of salespeople using social media as part of their selling process exceeded their quotas 23% more than peers not using social. 54% tracked deals back to social media use. Top reasons for social media use were networking, prospecting, and research. LinkedIn was the top social site used. 75% received no training, which may explain why 21.7% did not use social media due to not understanding it. Salespeople spent 5-10% of time on social media.
The document provides guidance on developing an effective social media communications strategy, including:
1. It discusses monitoring social media to understand audiences and measure engagement, as well as setting SMART goals to evaluate performance over time.
2. Steps are outlined to define the strategy by clarifying business goals and how social media aligns with marketing, customer service, and other departments.
3. Recommendations are made to proactively engage with audiences, listen to feedback, and quickly address any issues rather than just promoting content.
Grow Your Business with Social Media optimization | WDP TechnologiesWDP Technologies
By following mentions of your brand name, username, and other relevant terms, you can get a real insight into what people like or dislike about your products and services, customer pain points you can address, and so on.
Visit Us: https://www.webdevelopmentpark.com/grow-your-business-with-social-media-optimization/
Marketo held a Social Marketing Rockstar Tour in 2012 visiting 15 cities to discuss implementing, executing, and measuring social strategy with marketers from various industries and company sizes. Over 2000 attendees shared insights on their current social media use and lessons learned. Common themes included controlling your message, consistency, and implementing social media policies. Marketo has compiled the best tips collected on the tour.
Content Creation Best Practices & The Problem With Editorial CalendarsBen Grossman
89% of content marketers are focused on creating more engaging, higher quality content currently or within the next 12 months. And while intentions seem promising, prospects don't look too good. Two-thirds of content marketers admit that they either don’t have a strategy or that their plans live in a separate, stand-alone document (a.k.a. an Editorial Calendar). It’s a content crisis! That was the genesis of Jack Morton’s SXSW Interactive Workshop: “Why Editorial Calendars Make Your Content SUCK.”
In this presentation, a distinction is drawn between use of Editorial Calendars for content organization (which is a great use of the tool) versus content creation (which can lead to content that is not-so-great). Three alternative means of content creation and ideation are suggested: 1) consumer-inspired; 2) data-driven; and 3) conversation-led. Examples of content that fell short and content that soared are also provided in order to move marketers beyond thinking inside editorial boxes so that they can do something extraordinary.
Social Selling tips by Top Social Selling Thought LeadersJill Sida
This document provides tips and strategies for using social media effectively for sales and relationship building. It discusses how social selling has evolved with changes in technology and buyer behavior. Prospecting through social media and nurturing relationships online is presented as an important strategy for sales professionals. Building influence, expertise, and trust in one's industry community on social networks like LinkedIn is emphasized as a key foundation for social selling success over time.
The document provides 7 secrets for social selling. It discusses the importance of having an active social media presence as a salesperson to connect with prospects. It recommends maintaining a professional yet personal social media profile. It also suggests using social media to position yourself as a thought leader in your industry and to prospect for new leads. Specific tips include researching which social networks your prospects use, using Twitter lists to organize leads, and listening for opportunities to provide value before directly pitching.
The document discusses how the rise of social media has revolutionized marketing, sales, and customer relationships. It notes that customers now have more sources of information and influence outside of direct seller control. As a result, the sales process has shifted from educating prospects to engaging them, and from cold calls to qualified leads. The document recommends that companies adapt to this new environment through social selling - leveraging social networks to find prospects, build trust, and achieve sales goals. It provides tips on creating an online brand and engaging prospects through social media to facilitate relationships and sales.
5 ways you can influence consumer purchasing decisionsManish Bhuradiya
The document discusses 5 ways to influence consumer purchasing decisions through social media:
1) Change social conversations to engage fully with your existing audience rather than just marketing to them.
2) Appeal to millennials by creating mobile-friendly content that fits their needs and being authentic.
3) Engage customers both online and offline by understanding your emotional connection with consumers.
4) Start authentic Facebook conversations by being personable rather than pitching products.
5) Be available at all times by responding to customer concerns on social media within 60 minutes, even nights and weekends.
Power Point Using Social Media In Your BusinessFred Burkhardt
This document discusses using social media in business. It provides tips on listening, connecting and publishing on social media platforms. It also discusses using social media to drive traffic to a website and the importance of email marketing and online surveys for customer loyalty. The key platforms discussed are YouTube, LinkedIn, blogs, Twitter and Facebook.
Master the art of Social Selling to increase sales by fostering relationships...VereigenMedia1
The goal of “social selling” is to increase sales by fostering relationships with potential prospects and stimulating conversations with those customers through social media platforms. For
example, on LinkedIn, marketing specialists share advice with a targeted audience of firms in a specific area (e.g., eCommerce, SaaS, finance).
Consistent participation on the platform increases their credibility and eventually, their
clientele. This approach allows you to market your business without making your posts look
like ads.
The goal of both traditional social media marketing and social selling is to make a sale. Social media marketing focuses on branding and aiming to reach a wider audience rather than just deal closures. On the other hand, in social selling, you leverage your own personal brand to connect with potential buyers. To put it simply, social selling is sales-focused, while social media marketing is more concerned with expanding a company’s brand. It’s setting yourself up as a credible thought leader or industry expert to get more sales.
Ever wondered why your social media isn't making you enough money? You're probably doing it wrong.
No worries, Bob Marsh explains 6 ways that you can utilize to guarantee a boost in sales through your social media channels!
Social Listening in Practice: Social SellingBrandwatch
This paper, one of the Social Listening in Practice use case series, is going to show you how social selling will bring your business into the sights of the 81% of consumers who are undertaking pre-purchase research online right now.
6 Simple Mistakes that Block Social Media SuccessMavSocial
The document outlines 6 common mistakes that businesses make on social media that prevent them from being successful. These include: 1) Not having a clear social media strategy and goals; 2) Not tailoring content to individual social media platforms; 3) Trying to do too much across multiple platforms too quickly; 4) Hard selling products and services instead of building relationships; 5) Not engaging in existing conversations on platforms; and 6) Posting boring, non-personable content. To see results, the document recommends having a focused, integrated strategy across platforms that shows your personality and creates value for your audience over the long-term.
This document provides an introduction to social media and its value for businesses. It discusses how social media allows businesses to build and engage communities, move customers from liking to loving and defending a brand, and provides value beyond just marketing. Social media can help with content creation, customer service, product development, and other areas by providing a way to gain feedback and insights from customers. The document recommends businesses integrate social media into their overall marketing strategy in order to fully leverage its benefits.
This Guide will take you thru the steps which will help you to sharpen your skills sets on enhancing your Social Media Marketing skills to explore business opportunities and increase your clients brand awareness thru strategic social media activites.
This document provides strategies for businesses to leverage social media for success. It discusses how social media has revolutionized communication and interactions with customers. It recommends a 5 stage process: listen to conversations on social media, converse by engaging in discussions, contribute valuable content, connect with others, and convert connections into sales. Businesses are advised to provide value through social media rather than just advertising in order to build trust and loyalty with customers.
Follow our Linkedin Page: @marketing infographics
A beginners Guide to Social Media, why does a company need Social Media, tips and guidelines, key stats and demographics, Strategies and tactics for success, recommended tools, facebook, twitter, linkedin, pinterest
Welcome to The Beginner's Guide to Social Media!
"Social media" is a way for people to communicate and interact online. While it has been around since the dawn of the World Wide Web, in the last 10 years or so we've seen a surge in both the number and popularity of social media sites. It's called social media because users engage with (and around) it in a social context, which can include conversations, commentary, and other user-generated annotations and engagement interactions.
Source: http://moz.com/beginners-guide-to-social-media
Welcome to The Beginner's Guide to Social Media! Whether you're new to social media or just looking to close a few
knowledge gaps, we're glad you stopped by. By now, we've all heard how valuable—even essential—social media can be.
Whether your current sentiment leans more toward enthusiasm or trepidation, there's no way around the fact that social
media is a far more complex field than it first seems. Diving in without a sense for what it's like can be overwhelming, and
building a network that provides real value takes both savvy and hard work, but fear not—we're here to help! We hope you'll
find this to be one of the most comprehensive social media resources available, and that no matter what your skill level is,
there's plenty in here to help you improve your social presence. What are we waiting for? Let's dive in!
This document provides guidance on social selling. It defines social selling as leveraging a professional brand to fill the sales pipeline with the right people, insights, and relationships. The document outlines how social media has changed B2B sales by allowing salespeople to learn more about prospects and build rapport even without face-to-face interactions. It also shares statistics on how social sellers tend to outperform peers who do not use social media for sales. The document provides tips for social sellers, such as focusing on industry trends and using tools like LinkedIn Sales Navigator to improve workflow and sales performance.
This document provides an overview of social selling for B2B salespeople. It outlines 9 key things salespeople need to know about social selling: 1) The sales landscape has changed as buyers are now more educated online; 2) Buyers want salespeople to understand their business, listen, and demonstrate industry knowledge; 3) The main social media platforms for sales are LinkedIn, Twitter, and Facebook; 4) The social selling approach involves having a plan, defining the audience, crafting messages, using the right tools, and measuring; 5) Traits of a successful social salesperson include being social, relationship-oriented, and having a give-first mindset; 6) Salespeople must have a strong online presence;
Forum sustentar 2011 social media workshop 25 august 2011Maxine T. McClellan
The document provides an overview of social media marketing. It discusses who uses social media and its benefits for businesses, including customer relations, loyalty building, and new customer acquisition. It emphasizes that social media is about dialogue and engagement, not advertising. The document then offers tips for developing a successful social media strategy, including determining goals, researching audiences, creating a contact list, joining conversations, and measuring results.
Similar to 7 Shocking Social Selling Statistics (20)
2. Social Selling
In the ever-changing world of sales, you’ve probably seen the term
‘social selling’ floating around. You may have ignored the trend because,
as is the way with sales, it seems that as soon as one method starts to
work, it stops working.
“Cold calling is dead” is a hot phrase in sales right now, and everyone
is hanging up the humble telephone and taking to the internet. So if no
one else is doing it, then is now the time to start dialing? Maybe, but let’s
instead talk about a more human alternative that never goes out of
fashion – building rapport.
The reason for this is because prospects are just as savvy as
salespeople tend to think they are, and they’re very in tune with sales
tactics. ‘But how did they know it was an automated message?’ well,
because it’s probably not the first one they’ve received.
3. Social Selling & Social Listening
Social Selling – Harnessing the power of social media to
listen to, engage with, and build rapport with prospective
clients. This is the most effective way to ensure that you are
the first person/company that comes to mind when a
prospect is ready to buy.
So, now you know what social selling is, why should
you do it? Here are seven statistics that should
engage even the most casual of social media users.
Social Listening – Taking to social media and the internet
to get an idea of what people are saying about your
industry. LinkedIn and Twitter are excellent tools for this as
they’ve adopted the use of the hashtag to categorize topics.
4. 1. 78% OF SOCIAL SELLERS
OUTSELL PEERS WHO DON’T
USE SOCIAL MEDIA (LINKEDIN)
5. 1. 78% of social sellers outsell peers who
don’t use social media
We all know at least one person, salesperson or not, who
refuses to get involved with social media, even though 91%
of B2B buyers are now active and involved in social media.
It’s never been more essential to have a social media
presence and to have your say. Throw your hat in the ring!
Social media can also be a great way to develop your
personal brand. Find a medium that allows you to display
your knowledge and expertise in the field outside of the
office. What better place to do that than on say, LinkedIn,
or Twitter?
7. 2. 45% more sales opportunities
This should come as no surprise as LinkedIn’s userbase
continues to grow, as of 2019, the networking site has
over 575 million users, with more than 260 million active
monthly users.
A common set back facing salespeople today is that they
are always running out of good/hot leads. No doubt, as a
company, you have identified your ideal client profile, but
there are only so many lead generation tools you can run
to before you start eating away at your budget.
Lead generation tools may well give you more than you
need, and at times you might find just the person’s email
that you were looking for. However, at the end of the day,
without prior engagement, a first email will always be a
cold email.
8. 3. 90% OF C-SUITE
EXECUTIVES NEVER RESPOND
TO COLD CALLS/EMAILS
(HARVARD BUSINESS REVIEW)
9. 3. 90% of C-Suite executives never respond to
cold calls/emails
The success rate of cold calls to meetings booked is 0.3%.
Based on the average closing rate of 20%, it equates to a
little under four sales from 6,264 cold calls.
Okay, so perhaps this says more about what you are doing
as opposed to what you could be doing. This is a worrying
and likely disheartening statistic for most salespeople who
spend the majority of their day sending emails and making
calls.
It’s hard to deny that the practice of either can work, and
perhaps your biggest ever deal came from a cold email
pitch, but with the tools of social at your disposal, it makes
sense to work smart and not hard.
10. 4. 31% OF B2B SALESPEOPLE
SAY THAT SOCIAL SELLING
TOOLS HELPED THEM BUILD
DEEPER RELATIONSHIPS WITH
CLIENTS (EMARKETER)
11. 4. Social selling tools help build deeper
relationships
If you’re a company that offers more than one product or
solution, this should be a real incentive to start social selling.
Platforms like LinkedIn and Twitter can be a great way to
continue to engage with existing clients long after they’ve
bought from you.
By connecting with them on LinkedIn, you’re opening the
door for further conversation. If you’re posting or sharing
about another service that your company offers, your
connections will see this and learn more about your
products without you having to engage them directly.
12. 5. 92% OF B2B BUYERS ARE
WILLING TO ENGAGE WITH A
SALES PROFESSIONAL WHO IS
A KNOWN INDUSTRY THOUGHT
LEADER (LINKEDIN)
13. 5. 92% of B2B buyers are willing to engage with a sales professional who is a
known industry thought leader (LinkedIn)
Advocating for your company can be a
great way to build your brand online and
increase your reputation as a thought leader.
If people want to know something about a
company, they’re likely going straight to the
person that’s always talking about it.
Don’t stop with company content; social
listening is a great way to learn more about
your industry. TweetDeck and searching
hashtags and keywords on LinkedIn are two
fantastic tools to find out what other people
are saying about your topic of interest.
Google Alerts are another fantastic way to
keep up-to-date if you have a few keywords
that you’re constantly searching for. Set up a
Google Alert to be notified whenever this
topic is mentioned in articles online.
By sharing this onto your social media
channels, you are showing that you’re
proactive and knowledgeable in your field. Go
the extra mile and comment when you share,
let people know what your thoughts are, good
or bad.
14. 6. 63.4% OF SOCIAL SELLERS
REPORTED AN INCREASE IN
COMPANY SALES
REVENUE (SALESFORLIFE)
15. 6. 63.4% of Social sellers reported an increase
in company sales revenue
This one’s for you, employers. A lot of companies in 2019 still don’t
allow employees to use social media while they’re at work, believing it
results in a loss of time and a lack of productivity.
In doing so, employers are taking away what is quickly becoming the
salesperson’s most valuable asset – access to a social network.
The same study showed companies that use social sellers reported a
41.2% increase in revenue, comparatively.
A similar report from CSO Insights found that companies with
consistent social selling processes are 40% more likely to hit revenue
goals than non-social sellers. While LinkedIn reports that over half of
the total revenue in 14 common industries (including computer
software, healthcare, and marketing) is influenced by social selling.
16. 7. 39% OF SALESPEOPLE SAID
SOCIAL SELLING REDUCED THE
AMOUNT OF TIME THEY SPENT
RESEARCHING LEADS (EMARKETER)
17. 7. 39% of salespeople said social selling reduced
time spent researching leads (eMarketer)
You’re not going to find out a great deal about a prospect from their email
address, and lead generation tools typically only afford you their job titles
and company. LinkedIn will allow you to gain more insight into their role,
and potentially determine whether or not they’re the person you should be
speaking with.
Typically lead research will fall within the remit of an SDR, but not every
salesperson is afforded the luxury of having an extra body on the more
time-consuming tasks. Time is money, and precious in sales, so it’s vital to
be proactive on the tasks that matter so that you can spend more time
meeting with prospects and closing deals.
The same report from eMarketer showed that a third of salespeople said
they earned more leads with the strategy, and 31% reported better
relationships with clients because of it.
19. The Dos & Don'ts
Don’t automate messages: Social selling is a sales
tactic that requires an innate human touch, which is
near impossible to achieve with automated
messages. Custom fields within emails/LinkedIn
messages are a nice way to personalize, but success
in social selling comes from a real human
perspective.
Don’t rush interactions: Social selling is much
more than just liking or “celebrating” posts. Put
some thought into your engagement, ask questions,
share your thoughts, appear knowledgeable.
Don’t instantly pitch: There’s nothing more
transparent than someone dropping you a message
5 minutes after connecting. It’s likely they still don’t
know about you or what you do, so give them time
to learn about you before you interact.
Don’t be negative: It sounds obvious, but don’t
take the above point too literally. If a prospect says
something that you strongly disagree with, construct
this into a comment that offers value and open up a
conversation.
20. AVOID SENSITIVE MATTERS: CERTAIN TOPICS CAN
BE POORLY RECEIVED BY PROFESSIONAL
NETWORKS. POLITICS, FOR EXAMPLE, IS FOREVER
DIVISIVE, AND YOU’RE LIKELY GOING TO RUFFLE
SOME FEATHERS, WHATEVER YOUR VIEWS ARE. KEEP
IT PROFESSIONAL AND RELEVANT TO YOUR ROLE.
FOCUS ON THE DO'S TO OWN SOCIAL SELLING!
21. The Dos & Don'ts
Do Advocate: Sharing industry knowledge is the
first step. Get people to engage with your company
content by sharing the latest company news.
Perhaps you’ve just rolled out a campaign that you
want to shout about, or maybe another department
within the company is doing something exciting. Use
these moments to advocate for your company and
prove why you’re leading that industry.
Do create: Creating content is a fantastic way to
display thought leadership to your network. Be
proactive by writing blogs, taking photos at events,
and creating videos, among other things.
Do Nurture: Give it time. One interaction isn’t going
to do it, make sure you check-in with prospects and
continuously offer value to them. Turning on Tweet
notifications is an excellent way to do this on
Twitter. Social selling can feel like a long-winded
process, but the numbers say that the pay off is
worth it.
Do join groups: Groups on LinkedIn are a great
way to both learn more about a topic and to
exercise your knowledge. Use them as an
opportunity to grow your network by engaging with
people in your industry.
22. PROVIDE VALUE: THOUGHTFUL INTERACTIONS
AREN’T JUST SAYING HAPPY BIRTHDAY AND
CONGRATULATING PEOPLE FOR PROMOTIONS WHEN
PROMPTED.
YOU MAY BE PUTTING THOUGHT INTO POSTS, BUT
MAKE SURE IN DOING SO YOU ARE ALSO PROVIDING
A UNIQUE TAKE ON THE TOPIC IN QUESTION.
23. It’s hard to show immediate pay off with social selling, and as
with all things sales, there’s every chance that it won’t work.
However, we like numbers, and the statistics say it’s time to get
active on social media!
Click here to learn more about to employee influence can
maximize your company's social selling abilities.