1. SOCIAL SELLING
Prasad Santhosh

2. Content Table

3. “Buying process has
fundamentally changed”

4. What is Social Selling?
• Leveraging the social network to find right prospects,build relationships and
achieve sales goals
• better sales lead generation and Increased Sales generation
• Trusted Relationship in a Common Trusted Network
Pillars of Social Selling:
Professional Brand
Buyers are
selective and will
only work with
Vendors they can
trust
Strong Professional
brands –Active
participant in the
industry
Right prospects
To connect with
Prospects effectively
76 % of buyers
ready for Social
media Conversation
Right Insights
62 % of Buyers
respond to
salesperson with
relevant insights and
Opportunities
Trusted
Relationships
Genuine
conversations and
focusing on
prospect needs first
and selling second
“Leveraging social brand to fill the pipeline with right
people, insights and relationships”

5. Social Media are web based communication tools that enable people to
interact with each other by both sharing and consuming information
“Biggest sales have come from people using twitters to find Opportunities
and LinkedIn to find the true buyers in the organization”-FORBES
Best Arena for
Business to Consumer
Sale
Best Arena for
Business to Business
Sale
Best Arena for B2C &
B2B sale
“A lead can be a complaint in Twitter, Question in LinkedIn or a Discussion in Facebook”.

6. 61 % of Organizations actively engaged in social selling report a
significant impact on their sales growth
• Growth in Ecommerce Industry of 15 % YOY
• Increase in Tech-Savvy Generation Z(18-24 Years)
• B2B complete 57% of the buying decision before talking to any Sales Rep
• 82 % of the prospects can be reached via social media
• 77% of B2B buyers do independent research before talking to any sales rep

7. 1 in 4 sales representatives knows how to integrate social selling into
their sales process.
• 93 % of sales executives have not received any formal training on Social Selling
• 53 % of sales people want help in understanding social selling better

8. With 2 Million User Base in UAE LinkedIn is the one of the Best platform for
B2B Selling
Social Selling Expert in LinkedIn

9. 45.4 % of executives find social selling more valuable versus 18.1%
• 69 % of sales executives believe that the buyer process is changing faster than organizations
responding to it.
Social Selling:
• Better sales and lead generation
• Shortened Sales Cycle
• Reputation Management
• Increased Productivity
• Customer Retention
• Sense of Attachment