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ict-101_media-types-convergence.pdf
- 1. types of media: print broadcast new media
- 2. objectives • Identify different types of media. • Define media convergence in different contexts.
- 3. knowing your media PRINT BROADCAST NEW MEDIA
- 4. media types PRINT BROADCAST NEW MEDIA media consisting of paper and ink, reproduced in a printing process that is traditionally mechanical. media such as radio and television that reach target audiences using airwaves as the transmission medium (or DIGITAL MEDIA) content organized and distributed on digital platforms
- 5. media convergence – The co-existence of traditional and new media. – The co-existence of print media, broadcast media (radio and television), the Internet, mobile phones as well as others, allowing media content to flow across various platforms. – The ability to transform different kinds of media into digital code, which is then accessible by a range of devices (ex. from the personal computer to the mobile phone), thus creating a digital communication environment
- 7. media convergence Media Convergence Platform Specific Example Communication Social Network Facebook, Instagram, functionality of social media Education Learning management systems Google class, Edmodo Advertising Product Advertisement Digitized print ads across different platforms News News Agency A newspaper that still publishes through print and have online portal (website, apps, others) with multimedia contents Entertainment Multimedia Personality A person who has a television show, publishes books, launches music record, appears in movies, endorses commercial products, peddles product line, has a digital multimedia game, concerts, etc
- 8. synthesis – Describe how new technologies have led to the convergence of traditional and new media. – Explain how media convergence creates new opportunities for interaction. – Describe the use of one or two forms of new media to share knowledge and information on a current issue in society. – Explain how a person could be portrayed in public in the age of media convergence.