Media convergence involves the merging of technologies that allow different types of media like voice, data, and video to be accessed across multiple devices. Technological convergence occurs as new devices gain the ability to handle different media formats and interface with more technologies. Cross-media refers to experiences that distribute content across multiple platforms using different forms of media to tell a story or provide an experience through linkages between devices. Synergy is produced when multiple elements interact in a system to create an effect greater than just the individual parts.

2.  Media convergence involves the interlocking
of computing and information technology
companies, telecommunications networks,
and content providers from the publishing,
magazines, worlds of newspapers and
entertainment software. Convergence refers
to separate technologies such as voice, data,
and video that share resources and interact
with each other synergistically

3.  Technological convergence is the process by which
existing technologies merge into new forms that bring
together different types of media and applications.
New devices and technology usually handle one
medium or accomplish some basic tasks; through
technological convergence, devices can interact with
a wider array of media types. For example, a new type
of media storage often require new players that only
play that format. As the technology advances,
however, new models might include additional
features like the ability to interface with more devices
or play other types of media.

4.  Cross Media (also known as cross-media, cross-
media entertainment, cross-media
communication, transmedia) is a media
property, service, story or experience distributed
across media platforms using a variety of media
forms. It refers to the journey or linkages across
devices and through forms and is most evident
in branded entertainment, advertising, games
and quest based forms such as Alternate Reality
Games where there are a range of dependencies
between the media placed across devices

5. Poster http://www.imdb.com/video/imdb/vi513124
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6. DVD
Blu-ray Disc

7.  Synergy is the interaction of multiple
elements in a system to produce an effect
different from or greater than the sum of
their individual effects.

8. DVD Cover
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