Genre research - posters

1. MAGAZINE ADVERTISEMENT –
GENRE RESEARCH
By Chris Wotton

2. BASTILLE – BAD BLOOD
In ”Bastille’s” digipak magazine cover it’s clear to me that there is a good
use of continuity across there branding whether that be on social media at
events or on their advertising as shown on the left hand side. The
distinctive “A” in bastille is in my opinion and likely to be perceived as a
symbol of the bands closeness or how they are united. I am particularly
fond of the main image in the background where the car headlight beam’s
are used to show the main text on the poster. The technique used here to
enlight the text follows the brand’s use of frequent colours, which enables
the audience to easily identify what they are looking at and what band it is.

3. ARCTIC MONKEY’S - AM
In the arctic monkey’s AM poster I can instantly see that there is no use of
colour apart from white text and a black background. However, this design
is very simplistic and I would say that it work’s for the image that a brand
like the “Artic Monkey’s” has. The graphic used in the poster has been seen
in similar form’s across all of their social media, advertising and music
videos; this is a clear example of branding consistency.

4. ED SHEERAN – “+”
In Ed Sheeran’s “+” it’s a very different approach to colour’s and the
effective use of them. With the background being a under saturated
orange and the image image with a medium opacity it gives a genuine feel
to the poster that makes it seem like a piece of Ed Sheeran’s work, if you
look at his previous social posts, advertisements, they are all very similar.
The fact that his face is shown but the details never fully revealed produces
enigma around the artist and makes viewers want to see him in real life.
Finally I noticed that his name is a very font on the post and therefore this
could be perceived as the artist being already well known through his
identity that has built up over the years.