The document describes the target audience for a music video. The target audience is people ages 16-24, primarily in the UK, from social economic groups B, C1, and C2. They are interested in streaming platforms like Netflix and Spotify. The video aims to appeal to both male and female viewers, as well as those who are homosexual. It also targets "reformers" and "explorers" who seek adventure and value difference.

1. ChrisWotton
AGE – 16 -24
We are aimingour musicvideotowardsthe younger
generationasthe artist’slyricsisparticularlyrelatable for
the youngergenerationasitisabout a relationshipanda
breakup betweentwocharacters.
Gender– The genderwe are aimingourmusicvideoat is
the male and female genderbutprimarilypeoplethatare
homosexual.
Interests–We are aimingourmusicvideoatthe social
economicgroupingB,C, C1 & C2 therefore Ican see that
these people wouldlike highqualityproductsbuttheyare
not at the same level asA social economicgroupingand
therefore cannotaffordproductsaseasily.OurTA are also
interestedInVideoplatformssuchasNetflix,Amazon
prime & YouTube as well asmusicplatformssuchas
SpotifyandSoundcloud.The productinterestsforourTA
are apple productsandasos clothing.
Social economicgrouping –We are aimingourmusic
videotowardsthe social economicgroupof B,C, C1 & C2.
Andtherefore the audiencecanrelate tothe music video
as it containsthemesthattheycanrelate to inlife.
Geo-graphical location –OurTA is
individualsbasedinthe UK.We are
keepingitjustasthe UK as countries
outside of the UK such as the USA
whichare Englishspeaking,wouldnot
necessarilybe able torelate tothe
themeswithinthe musicvideoasthey
are genericBritishthemessuchas
drinkingtea.
Productstheywouldbuy – Our target
audience are likelytopreferupper
classbrands suchas Nike andapple
but theyare not necessarilythe
wealthiestpeople,howevertheydo
like tokeepupwiththe common
trendsand have the latestbrandsand
products.
Psychographicgroup – We are aimingourmusicvideoat
the reformerandexplorergroupsasreformersare people
that like littletonorestrictions.Sociallyaware and
independentonjudgement.Anti-materialisticbutaware
of goodtaste.While explorersare peoplethatseek
discovery,energy,individualism,experience.The values
difference andadventure.Typicallyayounger
demographic(students).
DesiredLifestyle–The likelydesiredlifestyle forourtarget
audience istoachieve asuccessful career,andto have
time forboth workingandyoursocial life/familytime.
Disposable income–Our TA islikely
to have a middle-classincome
eitherfromtheirparentsorthe
start of theircareer.
Theyare likelytowanthighquality
products,frombrands suchas Nike
& Apple.Beingata social groupof
eitherB,C1 & C2 it’slikelytheywill
spendsome of the disposable
income ongoingout withfriends,or
to go to an event.