The document discusses the mood board and style for a magazine advert promoting an indie artist's new album. It will use the same font as the artist's digipak for consistency across promotions. The background will feature the cover image with a black vignette and the artist prominently on the front. A circular composition will be used to make the main image of the artist the focal point, communicating their importance. Key information like social media handles and release dates will also be included to generate interest.

1. MOOD BOARD/HOUSE STYLE
DEVELOPMENT
BY CHRIS WOTTON

2. FONT
The font I have decided to use for my magazine advert is the same as my digipak.
The font is used across all of ”Fur’s” work.
The style is natured around being indie;
relevant to the artist.

3. BACKGROUND
COLOUR
The background colour of the
magazine cover is going to be the
background image with a black
vignette around the sides.
In the following magazine advert
the artist has been placed on the
front cover which makes it
conventional to the indie genre.

4. COMPOSITION
The composition I will be using is a circular layout as the main attraction is the
artist. Having the main image as the focal point will communicate importance
around the image. While this may not be my final
image, I will be using something
similar that portrays the male
character as important.

5. INFORMATION
• My poster will contain key information such as the artist’s social labels as well as
the release dates for the album to produce enigma around the artist.