Exploration of Chris' start to his career in the lines of Sportscasting and Sports Journalism is today's social media driven world.

1. •
• PERSONAL BRAND EXPLORATION
• Christopher StJoh
n
• Project & Portfolio I: Week
3
• April 26, 2021

2. •
•
•
• My life has a bit of where exactly is he going
with life? I’d say now I’m in the best place I
have ever been. I am starting to learn more
and more each day about the disciplines of
having a happy lifestyle and to enjoy each
day. For the past, three to four month has
been soul searching to what makes me
wanna achieve my goal. To put it simply, just
enjoying life and having the realization each
day can be better than the day before.
• IDENTITY
• Picture of
You Goes
Here

3. •
• •
• PROFESSION
• Potential Job Titles
:
• Play by Pla
y
• Color Commentato
r
• Analys
t
• BRAND ARCHETYPE - I go
about my work in the fashion that
I want to relate to my audience.
With being younger it helps
tremendously. There are times
where I feel attracting to all three
“age groups” of NASCAR is best
by showcasing the past and now.
• [Nascar Broadcaster] for [Fox/ NBC]

4. •
•
• DEMOGRAPHICS: Main target
demographics: nascar fans, percentages:
16.2% 13-17, 36.9% 18-24, 30.2% 25-34,
8.2% 35-44 8.5% 45+ average age of 23.4.
• PSYCHOGRAPHICS: Interests
usually happen more in historic posts,
activities usually result from comments and
likes, friends in the nascar fan
fi
eld agree
with my choices, motivations come from
wanting to engaged more in the community,
fears of my audience don’t truly concern me,
I’m used to blocking out hate in my life.
• IDEAL AUDIENCE MEMBERS:
Names: Rick Allen, Allen
Bestwick, Mike Joy. Nascar
media members, and Companies:
Nascar on Fox, Nacar on NBC,
nascar.com
• [CATEGORY of PEOPLE at [SPECIFIC Co.]
• TARGET AUDIENCE

5. •
•
•
GOALS
• Short Term: (Immediately After Graduation, 2023)
• Getting in with NASCAR preferably in the studio.
• Having the ability to get to the Fox or NBC
studios for NASCAR
.
• Mid Term: (2026
)
• Be a pit reporter/ lower series play by play
.
‣ Showcasing my ability on what I’ve learned
from being around the sport on the inside for
three years and meshing with the drivers and
crews in a friendly way. Also to announce
X
fi
nity and Trucks series races
.
• Long Term: (2030
)
• Play by Play announcer for the Cup Series
.
‣ After years of beginning in the lower ranks of
the weekend in the pits and having the
opportunities to announce X
fi
nity or Trucks
series, getting the chance to move up to
Sunday afternoons for NASCAR.

6. •
•
• SKILLS ANALYSIS
• Notable Skills & Current
Pro
fi
ciencies:
• Notable Skills REQUIRED in TRADE & Current
Pro
fi
ciencies:
•
•
• Communication with peers 90%
•
•
• Dialogue with drivers 10%
•
•
• Casual dialogue with other fans 70%
•
•
• Time spent on speci
fi
c topics 30%
•
SOF
T
•
HA
RD
•
•
• Communication 75%
•
•
• Relationships 25%
•
HA
RD

7. •
•
• I help fans of nascar improve their
knowledge of the sport by reporting
information and history points of the sport.
• [WHO?] [WHAT?] [HOW?]
• PROMISE

8. •
• •
• CREDENTIALS
• Work Experience
:
• Content Creator/ reporter, Number
History/ podcast, owner of Nascar
Dosage
• Editor and co host of Nascar Hotspot
Podcast, setting up interviews with
drivers, Co-founder of NHS Podcast
• Education:
• Sportscasting, B.S., Full Sail University
(2022)
• Awards:
• Nascar Hotspot Podcast part of top 40
NASCAR Podcasts according to
feedspot.com

9. •
• COMPETITION
• Adam Alexander
• Industry Experience
:
• 21 years across multiple medias and
outlets
• Education
:
• Sportscasting at Vincennes University
• Leadership Experience
:
• Years of Play by Play analysis since 200
0
• Host of HUBCast since 2016
• Skills and Pro
fi
ciencies
:
• Story telling - X Fox Sports
• Attention to detail - X Fox Sport
s
• Readiness - X Fox Sports
• Christopher StJohn
• Overall Online Presence
:
• Members of Nascar on Fox, no, professionalism of
headshot? Yes, how detailed is the pro
fi
le? Very,
published articles? Multiple, active on other social
media? Yes, twitter, is their LinkedIn URL customized
?
• Grade: Superior, 80 out of 100
• •
• Industry Experience
:
• Two years across instagram and
podcasting
• Education
:
• Sportscasting at Full Sail University
• Leadership Experience
:
• Co-host of Nascar Hotspot Podcast since 202
0
• Host and owner of Nascar Dosage since 2021
• Skills and Pro
fi
ciencies
:
• Determination - X Sue Howard (coworker)
• Team player - X Mike Davedowski (copartner Nascar
Dosage
)
• Readiness - X Troy Swenor (cohost Nascar Hotspot
Podcast)
• Overall Online Presence
:
• How many connections? 2, banner image customized?
Yes, professionalism of headshot? Yes, how detailed is
the pro
fi
le? Very, published articles? No, active on other
social media? Very, instagram and twitter, is their
LinkedIn URL customized? N
o
• Grade: Poor, 40 out of 100

10. •
•
• HISTORIAN AND REPORTER
• For nascar fans who wish to gain knowledge of
the sport, I provide a great deal of history and
unknown knowledge of the sport because there
is always new things to learn from just about all
eras of the sport.
• “CSJ”

11. •
•
•
• NETWORKING &
MARKETING
• Industry Events & Organization
s
• None
•
• Digital Marketing
• Primary Content: Much of my content is to inform people of
what is happening in the nascar world. From history and stats
or facts from the past to now
.
• Primary Tools: Instagram and podcast outlets are the main
sources with instagram posts about news and post race
reviews. Podcasts are for number history and recent news
.
• Website: Will be turning instagram posts to articles along with
recapping what had happened in the podcasts.

12. •
•
• PROFESSIONAL
DEVELOPMENT
• Mentor
• I seek a mentor who has spent years in the business to
gain the proper knowledge. Hope for an experience
level of at least 10 years my goal date is December
2022.
• Formal Education
• Sportscasting 2022
• Technical Skills
• None
• Soft Skills
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEA
R
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEA
R
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR

13. •
•
•
• Chris StJohn
• You know lack of youth interest? Well, what I do is engage on instagram
with them. In fact, over 50% of my following is 24 and younger.
• “
•

14. •
•
• REFERENCES
•Chilton, S. (2019, July 9). Elliott chats with
Earnhardt on 'Dale JR. Download'.
Retrieved April 10, 2021, from http://
www.hendrickmotorsports.com/news/
articles/99985/elliott-chats-with-earnhardt-
on-dale-jr-downloa
d
•Sports, F. (2021). Adam Alexander. Retrieved
April 10, 2021, from https://
www.foxsports.com/presspass/bios/on-air/
adam-alexander/asset
s
•