Brand Exploration

1. PERSONAL BRAND EXPLORATION
Roman Valentin
Project & Portfolio I: Week 1
06/6/2021

2. Your short 5-6 sentence overview goes here.
Think about what makes you, you. Give the
reader an idea of where you come from and how
your past has helped build you into the person
you are today. Explore your vision, purpose,
values, principles, passions, and goals.
IDENTITY
Caption

3. PROFESSION
Potential Job Titles:
• Esports Caster/Analyst
• Esports journalist
• Tournament/League Organizer
BRAND ARCHETYPE -With my
Hero and Lover brand archetypes, I
plan to champions the things that I
enjoy, trying a lot of new things and
especially take time and effort to
become skilled in the new things
that I find interesting. Adding them
to my brands repertoire.
[Broadcaster] for [Esports]
LCS Caster Desk

4. • DEMOGRAPHICS: the largest
demographic is: Males, Ages
13-34, Single, ethnicity: mixed..
• PSYCHOGRAPHICS:People
who enjoy or who are; Gamers,
Entrepreneurs in the space,
Content creators…
• IDEAL AUDIENCE MEMBERS:
Hector tang (Recruiter @
blizzard) , Camille Debrun
(Recruiter @ Riot games)
Employers(Broad) - Recruiters and hiring managers at
game companies that have triple A eSports titles.
(Blizzard, Riot)
TARGET AUDIENCE

5. GOALS
Short Term: Grow my revenue streams in the industry to become
financially stable after college.
KPI: Growing content channels, getting entry level Esports position,
over the course of the first 4-6 months after graduation.
Mid Term: (YEAR)
• Start to grow in scale and start to focus more on my
own brand rather than whatever my current position
is at this time.
‣ KPI: Settle into some type of mid-
level/management position, Continue to grow
content channels and platforms through my
position in the Industry. (1-5 years)
Long Term: (YEAR)
- Use eSports and my career in the industry to grow my
content and get it to the point were I can do my own content
full time and be financially stable just from that.
‣ KPI: Full-time content creator, Esports figure.
(5-10 years)

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Entertaining 80%
Production 50%
Passionate 100%
Versatile 80%
SOFT
HARD
Broadcasting 80%
Editing 60%
Game Sense 100%
Tournament/League Org. 80%
SOFT
HARD

7. I help _Esports League and Game
companies_____ do __Broadcasting and
competition _____ by ___Entertaining,
Casting, Organizing, Editing and
Production____.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Esports org Advisor
• Esports Tournament Caster
Education:
• Sportscasting, B.S., Full Sail University (Exp.2 years)
Leadership Roles:
• Esports tournament Creator/Organizer
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Joseph Mcvey
Industry Experience:
• Esports Marketing
• Esports Business Advisor
Education:
• Fullsail University, B.S. Sportscasting
Leadership Experience:
• Esports org advisor
• League Marketing
Skills and Proficiencies:
• Esports Business Knowledge
• Marketing
Roman Valentin
Overall Online Presence:
• Grade: 75/100
HEADSHOT HEADSHOT
Industry Experience:
• Tournament Organizer/Creator
• Team advisor/manager
• Caster
Education:
• Fullsail University, B.S. Sportscasting
Leadership Experience:
• Esports team Manager/ Advisor
• Esports tournament lead organizer/creator
Skills and Proficiencies:
• Broadcasting
• League/Tournament Organizing
• Editing and production
Overall Online Presence:
• Grade: 60/100

10. COMPETITION
A.J Johnson
Noteworthy Experience:
• Esports journalists
• Podcast Co-founder
Roman Valentin
HEADSHOT HEADSHOT
Industry Experience:
• Broadcaster
• Journalist
Education:
• College graduate
Skills and Proficiencies:
• Broadcasting
• Journalism
• Production
Overall Online Presence:
• Grade: 100/100
Industry Experience:
• Tournament Organizer/Creator
• Team advisor/manager
• Caster
Education:
• Fullsail University, B.S. Sportscasting
Leadership Experience:
• Esports team Manager/ Advisor
• Esports tournament lead organizer/creator
Skills and Proficiencies:
• Broadcasting
• League/Tournament Organizing
• Editing and production
Overall Online Presence:
• Grade: 60/100

11. BRAND POSITION
For [Esport’s Hiring Personnel] who
[Broadcasting,Organizers,Production,Editing], I
provide [VERSATILE AND EXPERIENCED]
because [I’VE HAD EXPERIENCE AND HAVE
WORKED WITH OR IN MANY DIFFERENT
ASPECTS OF THE INDUSTRY.]
“RO”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 100 Thieves
‣ L.A., California
• OfflineTV
‣ L.A., California
• O.T.K. - One True King
‣ Austin, Texas
Digital Marketing
• Primary Content: Gaming, IRL, and Other “gamer/nerd” style
content. (Podcasts, Gameplay series, community tournaments
events..etc)
• Primary Tools: Twitch,Youtube, Instagram, Twitter and Tik-
Tok
• Website: I will use it as a base for all my content to live
together and organize it. Fullsail

13. PROFESSIONAL DEVELOPMENT
Mentor
• A caster or content creator in the Esports space.
Formal Education
• Sporscasting B.S. - Fullsail University - 2022
Technical Skills
• Esports Advisor for L.E.G., 10/2020
• Tournament Lead for L.E.G 11/2020
• Tournament Caster, L.E.G. 11/2020
Soft Skills
• Editing tournament VODs and Highlights for L.E.G.
• Production of tournaments and events for L.E.G.
• Twitch streamer, and broadcaster for both personnel
channel and L.E.G.’s twitch channel

14. Roman Valentin
You know [How getting people to help with broadcasts takes a couple
different positions]? Well, what I do is [Be versatile in the workspace,
accommodating various positions workloads with experience]. In fact, [I’ve
been a Advisor/team manager for Leap evolution gaming’s Call of Duty
teams, Hosted and broadcasted tournaments and events on a amateur and
professional level].
Caption

15. REFERENCES
Connections, L.
(n/a). LinkedIn
Industry pages.
Retrieved
December 1, 2020,
from
https://www.linkedi
n.com/feed/
Jobs, G. (2020). Esports job list. Retrieved 2020, from
https://www.google.com/search?q=esports+jobs&source=lmns&bih=530
&biw=938&hl=en&sa=X&ibp=htl;jobs&ved=2ahUKEwjhz-
CD5q3tAhU4GFkFHeueDjIQkd0GMAB6BAgGEAE#fpstate=tldetail&htiv
rt=jobs&htiq=esports+jobs&htidocid=rFo1xcQJ7qgB7U4bAAAAAA%3D
%3D&sxsrf=ALeKk02o_b08Q1Q95_1ydvJfvz4HEd-
2KA:1606860553078
Jobs, G. (2020).
Esports job list.
Retrieved 2020,
from
&biw=938&hl=en&
sa=X&ibp=htl;jobs
&ved=2ahUKEwjhz
-
CD5q3tAhU4GFkF
HeueDjIQkd0GMA
B6BAgGEAE#fpst
ate=tldetail&htivrt=
jobs&htiq=esports
+jobs&htidocid=rF
o1xcQJ7qgB7U4b
AAAAAA%3D%3D
&sxsrf=ALeKk02o
_b08Q1Q95_1ydvJ
fvz4HEd-