This document summarizes and analyzes the websites of Jason Derulo, Spotify, and Maroon 5. For Jason Derulo's site, a music video autoplays in the background as you scroll, making the site more engaging. Spotify prominently advertises subscription plans and uses graphics and empty space for visual appeal. Maroon 5's colorful site features a gallery and tour dates, with white space focusing attention on titles and images within margins.

1. Website
Research +
Analysis
Ameya Bill-Eteson

2. Jason Derulo
ThisisJasonDerulo’smusicwebsite,ithashismost
recentmusicvideoplayinginthebackgroundasyou
scrollthrough,makingitmoreinterestingandgives
somethingfortheeyetowatchandlookat.
Asyouscrollthroughthewebsiteshomepagethe
videoiscontinuallygoingsoitdefinitelymakethe
websitemoreinterestingtolookat,theblockcolours
forthe‘music’sectionand‘video's’sectiononthe
homepageareslightlyseethroughsoyoucontinueto
seethevideobutthecolouralsoaddsseparation.
Themusicandvideosareasarealsoadvertisinghis
othermusicandmusicvideoshelpingthosetoalsoget
moreviews.Thehomepagehasandaccesspointto
thesocialmediaaccountsandamailinglistpointon
thehomepagetoo.
Thisisthelikedpage,itisalistoftourdatesand
locations,withaccesstobookticketstothemand
accesstojointhemailinglistabouttourupdatesandto
befirsttohearaboutmoretourdates.
You can have easy access to all socail media platforms and their mailing list. You can access the other linked pages by scrolling down in the
homepage and clicking view all music or view all videos or view all tour dates. The whole wbsite it very eyecatching and bold and bright
and fits with his muisc video shown in the background.

3. Spotify
Spotifyisamusicplatformthehomepageis
mainlyadvertisingtheirsubscriptionpackage,as
wellastheirfirstlinkedpageisabout
their'premium'program,youcanstilldownload
theplatformandplaymusicwithoutsubscribing
butyouwillalsohaveadbreaksandwon'tbeable
todownloadsongstoyourphone.Ifyouscroll
downontheirwebsite,youcanseealltheir
differentpackageplans.
Theyhaveauseofgraphicsonalltheirpagesto
makeitmorevisuallypleasing.
Theydon’thavetoomuchinformation
everywhere,theyhavequitealotofemptyspace
aroundtheedge
Everywhere on their websie they have links to their
subscribtion plans, they also have a log in/sign up page so if
you already have a spotify account you can login to the
website.
They also have links to their socail media on all their pages
to help promote themselves, and also have modern font
to make it quick and easy to read.

4. Maroon 5
Maroon5haveawebsiteadvertisingtheir
tourdatesothermusicandgalleryetc.They
havequiteacolorfulwebsite,ontheirhome
pagetheyhaveagalleryviewandalinked
pagetotheirtourdates.
Theyalsohavealotofwhitespacetofocus
theeyemoreonthetitles/informationand
imagesthatarebeingshown.Otherthan
theirmainimagetherestofeverythingon
theirwebsiteiswithintheirmarginswhich
pullseverythinginwardonthepage.
Ontheirlinkedpageyouhaveaccessto
purchaseticketsfortheirtourorVIPtickets,
andseephotosintheirgalleryofpastshows
etc.
They use the same yellow colour throughout the website
and have consistent font styles that fit with their style.
They use their own brand style logo name that is repeated
all over the website.They have continuously used they
same pallet colours throughout.
The website also has a shop page, which has all their own
merchandise on and they’re merch which matches the
style and colour pallet of their new album, and the
background on that linked page matches the new album
style, with the same flowers and colours.