Social Media Brand Plan


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This is the personal brand plan I have created for myself for Michael Cayley's C1 Social Media course.

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Social Media Brand Plan

  1. 1. Jackie A.O’Brien Personal Brand Plan Nov. 5, 2009
  2. 2. Goals <ul><li>To use my background in political science and social-cultural anthropology to communicate culturally relevant events in St. Johns and Toronto and the connections between the two </li></ul><ul><li>To expose local talent that comes from Newfoundland </li></ul>
  3. 3. Objectives <ul><li>To gain over 100 followers on twitter </li></ul><ul><li>To gain a following from people relevant to my brand </li></ul><ul><li>To communicate relevant information regularly through a personal blog </li></ul><ul><li>To follow at least five relevant blogs </li></ul><ul><li>To create relationships that will compliment my career in PR </li></ul>
  4. 4. Situation Analysis <ul><li>SWOT </li></ul><ul><li>Strengths: My brand is relatable to others of similar cultural and geographical background </li></ul><ul><li>Weaknesses: the outreach of my brand is limited by being inclusive to Newfoundland and Ontario </li></ul><ul><li>Opportunities: Social media outreach is Toronto is large and networking tools are readily available through the Humber PR program </li></ul><ul><li>Threats: Social media following is not as large in Newfoundland and media tools that are popular in Toronto may not be in Newfoundland </li></ul>
  5. 5. Key Messages <ul><li>That Newfoundland has an emerging colourful arts and entertainment community </li></ul><ul><li>That culturally relevant events, be it political, educational or artistic, are interconnected despite geographical realities by people and social media </li></ul><ul><li>That despite cultural difference, both Newfoundland and Ontario are impacted in similar ways. </li></ul>
  6. 6. Channels of Communication <ul><li>My Blog: </li></ul><ul><li>My Twitter account: @Jackie_Obrien </li></ul><ul><li>Facebook </li></ul><ul><li>Google reader: </li></ul><ul><li>Email </li></ul>
  7. 7. Strategies <ul><li>To educate my local communities about local talent, events and news </li></ul><ul><li>To gain a following in my local communities </li></ul><ul><li>To promote locally relevant talent, politics, politicians and events </li></ul>
  8. 8. Tactics <ul><li>Write a locally relevant blog </li></ul><ul><li>Educate myself on areas of local interest by following relevant blogs in my reader </li></ul><ul><li>Tweet about issues and events that affect the local community </li></ul><ul><li>Network within Toronto and St. John’s using email, Facebook and Twitter </li></ul>
  9. 9. Critical Path <ul><li>Nov. 3: Create new blog </li></ul><ul><li>Nov. 4: Submit brand plan </li></ul><ul><li>Nov. 5: research relevant blogs and add to reader </li></ul><ul><li>Nov. 20: Gain at least ten additional followers on Twitter </li></ul><ul><li>Nov. 25: Have networked with at least five relevant people </li></ul><ul><li>Nov. 30: gain at least 5 additional followers on Twitter </li></ul><ul><li>Dec. 5: Network with at least 10 relevant people </li></ul><ul><li>Dec. 10: Gain at least 10 additional followers on Twitter </li></ul><ul><li>Dec. 18: Have reached 100 plus followers on Twitter and networked with at least 20 relevant people </li></ul>
  10. 10. Critical Path <ul><li>Daily completions: </li></ul><ul><li>1. Tweet at least one locally relevant item a day </li></ul><ul><li>2. Check reader everyday for relevant information </li></ul><ul><li>3. Network using email and facebook </li></ul><ul><li>Weekly completions: </li></ul><ul><li>1. Complete at least two blog post dealing with local issues. </li></ul>