Principles of broadcasting
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The document discusses different types of broadcasting including institutional public address systems, satellite radio and TV, internet channels, low-powered community radio, and national radio and TV. It describes how each type transmits audio, video, and other content to audiences using various technologies like radio waves, satellites, cables, and the internet. The key methods are one-to-many transmission models using transmitter towers, satellites, or streaming over the web to reach small local areas or nationwide/global audiences on demand or in real-time.
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Principles of broadcasting
- 1. BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
- 2. • Institutional Public Address • Satellite Radio & TV • Internet Channels • Low-Powered (“Narrowcasting”) • National Radio & TV BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB Broadcasting is the distribution of audio and/or video content or other messages to a dispersed audience via any electronic mass communications medium
- 3. Transmits non-verbal messages and music. BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB uses the electromagnetic spectrum (radio waves), in a one-to-many model
- 4. Transmits signal to a small area like community radio stations. BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
- 5. • National Radio & TV • Satellite Radio & TV • Internet Channels Has nationwide coverage using transmitter towers, satellite systems, and cable distribution. BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
- 6. • Satellite Radio & TV • Internet Channels Wider areas such as entire continents. BY: CHELDY S. ELUMBA-PABLEO,MPA,LL
- 7. • Internet Channels (Live Streaming) Distribute text or streamed music worldwide. Various audio- video streaming host sites: stickam.com, ustream.tv, justintv, etc. BY: CHELDY S. ELUMBA-PABLEO,MPA
- 8. • Internet Channels (Podcasting) Programs on-demand. It is hosted by several podcasting sites such as podomatic.com, soundcloud.com, etc. Podcast players can be embedded in blogs and websites and can be linked in social networks. BY: CHELDY S. ELUMBA-PABLEO,MPA,LL
- 9. HOOKUP OF A TYPICAL RADIO BROADCASTING STATION BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
- 10. BY: CHELDY S. ELUMBA-PABLEO,MPA,LL
- 11. BY: CHELDY S. ELUMBA-PABLEO,MPA,LL
- 12. Full cycle BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
- 13. BY: CHELDY S. ELUMBA-PABLEO,MPA,
- 14. Methods of Modulation BY: CHELDY S. ELUMBA-PABLEO,MPA,LL
- 16. AM Broadcast (300khz-3,000khz) FM Radio & TV (30Mhz-300Mhz) UHF TV Channels (300Mhz-3,000Mhz) Y: CHELDY S. ELUMBA-PABLEO,MPA,LLB
- 17. FREQ. BAND FREQ. RANGE APPLICATION Long Wave AM 148.5khz-283.5khz (LF) International Service Medium Wave AM 530khz- 1710khz (MF) Commercial Service Short Wave Band 3Mhz – 30Mhz (HF) Commercial Service TV Band I (Ch.2 -6) 54Mhz – 88Mhz (VHF) Commercial Service FM Radio Band II 88Mhz – 108Mhz (VHF) Commercial Service TV Band III (Ch. 7 – 13) 174Mhz – 216Mhz (VHF) Commercial Service TV Bands IV & V (Ch. 14 – 69) 470Mhz – 806Mhz (UHF) Commercial Service BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
- 18. • IMPACT: sight, sound motion “Theater of the mind” BY: CHELDY S. ELUMBA-PABLEO,MPA,L
- 19. • Emotion Maintains loyal audiences BY: CHELDY S. ELUMBA-PABLEO,MPA,LL
- 20. • Personal and Intimate presentation Communication is direct and personal BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
- 21. • Immediacy Immediate BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
- 22. • Good builder of Reach Frequency builder BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
- 23. Portable • Local and national BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
- 24. • Sound onlyCrosses over to entertainment BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
- 25. • Background (low attention)Sensationalism BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
- 26. • No time for accuracy Messages are short-lived BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
- 27. • Lacks of depth Low-reach BY: CHELDY S. ELUMBA-PABLEO,MPA
- 28. It’s an authority from the Phil. Government issued to companies that use the airwaves. BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB REPUBLIC ACT NO. 9478 ] AN ACT GRANTING THE FREE AIR BROADCASTING NETWORK CORP. A FRANCHISE TO CONSTRUCT, INSTALL, ESTABLISH, OPERATE AND MAINTAIN RADIO AND TELEVISION BROADCASTING NATIONWIDE
- 29. Certificate of Public Convenience It is issued by the NTC to show that a firm is capable to operate a broadcasting station or network. BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
- 30. • Audited Financial Statements for the last 3 years • Economic Feasibility Study • Technical Feasibility Study • Permit to Purchase a Transmitter • Construction Permit BY: CHELDY S. ELUMBA-PABLEO,MPA,LLB
Editor's Notes
- AUDITED FINANCIAL STATEMENT– This means that the business entity requesting for the establishment of a broadcast station has been operating in the last three years. ECONOMIC FEASIBILITY STUDY– The feasibility study ensures the success of the business venture. It also states the sources of funds. TECHNICAL FEASIBILITY STUDY– The mechanics of the broadcasting is discussed and the assurance that no other station is technically affected is stated.