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  2. 2. Non-Broadcast RadioNon-broadcast is an audio that has been pre-recordedmeaning something that you can play over and overagain without the use of being recorded live. Thereare loads of ways of using non-broadcast like Podcastand MP3s.Big radio stations tend to put their shows onto theirwebsites after they have been played live, forexample BBC radio put certain shows onto theirwebsite so people do not miss it.
  3. 3. Commercial radio Commercial radio is radio that has advertisements.Advertisements produce the revenue to run the radio stations. There are over 300 in the UK, mostly using FM frequencies andDAB. There are three national commercial stations broadcasting usingFM as well as DAB. These are; Classic FM, Absolute Radio andtalkSPORT. Capital is an example of a commercial radio station in our area.
  4. 4.  Capital FM is the UK’s first national,commercial radio brand Broadcasts all over the UK It reaches 6.7 million listeners every week The station is owned by Global Radio
  5. 5. • Absolute is an independent radio stationbased in London and mostly plays popularrock music.• From 1993 to 2008 the radio show was calledVirgin Radio.• Absolute have six radio stations:Absolute radio 60s, 70s, 80s, 90s and 00s as wellas a Classic Rock station.
  6. 6. • Absolute pride themselves in having the only70s, 80s and 90s based radio stations in theUK.• Absolute can be listened to with your:DAB radio, mobile phone, computer and your TV
  7. 7.  K2K Radio is a new online radio station based in SouthKilburn, connecting Kilburn and Kensal to the world. Thestation is open to all people of all ages interested inpromoting good music, good ideas and good vibes. play everything from reggae, folk, blues, hip hop, balkan, jazz,dub, Latin, drum and bass, dubstep, bass, funk and soul tohouse, garage, metal, rock and much, much more. As well asmusic there is live music, poetry, performance, improv,comedy, and debates.
  8. 8. PSB Stands for Public Service Broadcasting and isbroadcasted for the benefit of the public andtheir entertainment/needs. All of the BBC’s television and radio stationshave a public service remit, including thosethat broadcast digitally.
  9. 9. BBC Stations BBC 1 - The remit states that it represents 15to 19 years olds and should play acotemporary mix of music. BBC 2 - Has a wide target audience and a widemusic variety, their target audience rangesfrom people over 35 years old. BBC 3 - Dedicated to Classical and Jazz. Theystate that it is open for any age willing toexpand there cultural horizons.
  10. 10. BBC Stations BBC 4 – The BBC state that they should appeal tothose who are seeking intelligent programmes inmany genres for example Dramas and Comedy. BBC 5 – A station which is dedicated to sportcoverage and news. There is no specific targetaudience. BBC 6 – Plays old and current music whichwouldnt be played on BBC 1 OR 2 and is notmainstream.
  11. 11. New technologies• The BBC and commercial radios are doing avariety of things to improve their stations andintroduce new ways of listening to the radio.• One of the biggest changes in radio was therelease of online radio allowing people to listento their favourite stations from the internet.• This has revolutionised the radio industry andnow more people can access them whenever.
  12. 12. Non profit radio• Community radio is a type of radio service that offersa third model of radio broadcasting.• Since 2005, 200 non for profit radio stations havebeen licensed by the UK broadcasting regulator,Ofcom. Majority of these radio stations arebroadcasted on FM.• An example of a non profit radio is K2K, whichrepresents Kilburn to Kensal area.• They are privately owned and operated by thecommunities they broadcast too.
  13. 13. Workforce statistics• Number of UK employees – 22,800• Number of UK employers – 350• 25% of the radio workforce is freelance and 22% ofthe workforce dont hold any qualifications.• 25% of companies have more than 20 peopleworking for them
  14. 14. What makes one stationbetter than another?• For a radio station to be good it needs anappropriate playlist of music along withinteresting or funny discussions.• I think radio shows need to be quite fastpaced, if a topic drags on for too long thelisteners will get bored.• It is important for the presenter to have agood radio personality that people can get toknow.
  15. 15. Which audiences preferwhich stations and why?• Every radio station has its own targetaudience, they do research into who wouldenjoy their show the most and then use thatinformation to build their audience.• There are radio stations aimed at mostdifferent age groups, there are stations foryoung people e.g radio one, and there isstations for an older and more matureaudience e.g radio 4.
  16. 16. PersonalpreferenceI myself do not go out of my way to listen to liveradio, although I do listen to a lot of podcastswhich are pre recorded shows that you candownload of the internet.An example of a podcast I listen to is the “TheComedy Button”