A brief idea about the technicalities and functions of e-media platforms as well as the various broadcasting mediums; for a discussion on mass media and communication.

1. Broadcasting: Television, Radio, E-media
Prepared By: Prakruti

2. What is
Broadcasting?
• “Distribution of audio and/or video content, to a
dispersed audience via any electronic mass
communication medium but typically one using the
electromagnetic spectrum (radio waves), in a one-to-
many model.”
• Commercial Broadcasting: Meant to make profits
• Public and Private broadcasting channels
• Audience Theory

3. Radio
Broadcasting
• Focus on audio messages
• Importance of voice and speech
• All India Radio (AIR) was called the Indian State Broadcasting
Service (ISBS) until 1936
• The National, Regional and Local services
• The Vividhbharti Service (1957)
• Radio & Politics

4. • RJ- Radio Jockey
• DJ- Disc Jockey
• Radio programmes can be classified into:
1. Spoken Word Programmes
2. Music Programmes (Magazine Programmes)
• Frequency Modulation (FM)
• Satellite Radio and Internet Radio
• Commercial aspect of Radio

5. Television
Broadcasting
• TRP- Television Rate Points
• Focus on visuals
• Prime Time Slot
• Terrestrial TV
• Doordarshan
• Cable and Satellite
• DTH- Direct-to-home (Set Top Box) & CAS (Conditional Access
System)
• Internet & television
• Types of programmes differ in terms of the type of channel.

6. E- media
• “Electronic media is media that uses
electromechanical device to access the content
Broadcast or storage media that take advantage of
electronic technology. They may include television,
radio, Internet, fax, CD-ROMs, DVD, and any
other medium that requires electricity or digital
encoding of information.”
• Web series

7. Referenc
es
• Contributors, Wikipedia. Electronic Media. 4 October 2019.
web. 5 December 2019.
<https://en.wikipedia.org/wiki/Electronic_media>.
• Kumar, Keval J. "The Mass Media: History, Practices, Values."
Kumar, Keval J. Mass Communication in India. 4th. Mumbai:
JAICO Publishing House, 2000. 251-360. 4 December 2019.