An evaluation of my film trailer.

1. Film Trailer – Evaluation
Once I completed the continuity edit of my final production,I thought it would be a reasonabledecision to also
create a shortteaser trailer for the filmitself,as a production likethis would require some kind of marketing to
gain popularity and interestamong the public if itwere made for an official production company.I used any
footage that I had at my disposal after the production stage of my filmto create this trailer,allowingfor no
public confusion as to its relevanceto the filmand its narrative.
I also decided that it would be appropriateto evaluate this piece of work as I did the filmitself,albeitin less
detail as itis only a shortproduction.For this reason,I will focus primarily on the editing and creative choices
that were put into this trailer in my evaluation.
The style I chose to go for with this shortteaser trailer was highly inspired by older,noir-styledetective fiction
films.I found that the costumes and setting as well as the music I decided to use within the trailer fitincredibly
well with this style of film,and so the very firstthingI did upon my timelinewhen editingthis trailer was
turning all of the clips to black and white by addinga tint effect onto each take on Adobe Premiere Pro, which
altered the colours of the clips.
I also decided to remove all sound from each of the clips,and allowthemusic to completely set the mood for
the movie within this trailer.The music I used, “She Died Up There You Know?” was an intriguingpieceof
music that I had found within the YouTube audio library listed under the royalty-free section of sound clips,so
I was ableto use it freely. The music had an eerie and mysterious tone to its entirety, usingwhat appeared to
be metal shutters and slammingdoors to create its rhythm, which added to the gritty aesthetic that I was
aimingfor with this trailer.I allowed to music’s rhythm to set the pace for the cutting of each clip on the
timeline, and I believe that this choicecan be completely justified when one takes a look at the interesting
final effects.
The clips thatI decided to use within this trailer were not all prominently featured within my final editof the
film,as many of the shots used in this trailer camefrom a flashback sequencethat was omitted from the final
filmto allowfor better pacingduringediting. However, this does not necessarily haveto be considered a bad
thing, as itcreates a sense of exclusivity for this trailer.Many modern teasers and trailers for high-budgetfilms
as well as indiefilms featurefootage that is notnecessarily misleadingbutmay not actually appear in thefinal
cut of the film, so I sawthis as an acceptablecreative choicefor the final formthat this trailer was slowly
beginningto take.
Once the clips were selected and altered, the music and pace were set and the timeline on my editing software
was ready, the final touch was to add some sortof three-part tag-line(to fit with the pacingof the music) as
well as the title and final end-card.None of these posed a challengeduringediting, and each clip includingthe
ones featuring text were introduced usingsimplefade-in transitionsso as to keep a calmand simple
atmosphere but to also makethe clips seem likethey areloomingout of the dark mysteriously.This was not
the casefor the final clip of the trailer however, as I decided to use a faster cut to allowthe audienceto get a
small tasteof the action that the final filmwould haveto offer, which would likely entice them to want to see
more of the narrativethat they were promised in this shortclip.
Overall,I believethat the choices outlined above as well as my knowledge and skill related to trailers and how
they are edited allowed me to create an effective and enticingtrailer for my final production,and if this were a
real production itwould likely be very effective in helpingme to raiseinterestin my film.