The release dates of my ad campaign's features.

1. Chaz Zalesinski
Advertisement Campaign – Rough Schedule
This is a rough concept on the release datesof the several featuresofmy advertisement
campaign, which isas follows:
22nd
April 2018 - The Facebookpage iscreated,and the firstpostis postedbyFrancisT. Kremit,
announcingthatthe page will be usedtoinvestigate the BinaryMan.
25th
April 2018 – The firststatusupdate is postedonthe page,depictingwhatthe page callsa
‘sighting’of the BinaryMan,possiblyawitnessstatement,will give the publicsome infoonwhatthe
investigationisabout.
30th
April 2018 – The firstfootage of the BinaryMan isreleased,referredtoasan ‘anonymous
sighting’,footage will brieflyshow the characterandshedmore lightonwhat isgoingon.The
FrancisT. KremitYouTube channel iscreatedandthisvideoisalsouploadedthere toensure cross-
platformvisibility.
8th
May 2018 – The firstAntonJoneslogispostedonboththe Facebookand YouTube pagesof the
campaign.Will introduce the maincharacterof the story,as well asexpandingonthe narrative.
13th
May 2018 – The secondAntonJoneslogisreleasedonbothplatforms,expandingonthe
narrative againand thistime addressingthe audience tohelpasif the threatwas actuallyreal,
creatingimmersion.
25th
May 2018 – The thirdAntonJoneslogisreleasedonbothplatforms,showingadifferentside of
the character and expandingonthe narrative aswell asestablishingthe real threat.
29th
May 2018 – A videoof ‘corrupted’CCTV footage ispostedtothe FacebookandYouTube page,
thistime clearlydepictingthe BinaryMan andgivingthe publicagood firstlookat him.The website
for the movie isalsocreatedas Kremitrealisesthathe needstoreachout to more people.
20th
June 2018 – Afterremainingsilentforanextensive periodof time,the words“Isee you”are
postedas a statusupdate,writteninbinary,lettingthe audienceknow thatthe BinaryMan is aware
of the existence of the page andthe investigation.However,thisstatusupdate isnever
acknowledgedbythe page adminsinlaterpostsso itis as if none of the Y.E.T.I. staff knew aboutit.
25th
June 2018 – The fourthand final Antonlogisreleased,thistime directlysettingupthe eventsof
the filmthatis beingadvertised.
2nd
July2018 – The dayof the film’srelease.The words“Youwantedme,now yougot me”are
postedinbinaryonthe page,followedbyalinkto buyticketsforthe film.
3rd
July 2018 – A final statusupdate ispostedbyFrancis,statingthat the investigationhasbeen
terminated.Noreasonisgivenforthis,whichmakesitall the more abruptand mysterioustothe
audience.

2. Chaz Zalesinski