Media A2 Studies

1. Evaluation:
What have your learned from
your audience feedback?
TABULA

2. T H E F O U R Q U E S T I O N S W E
A S K E D
• What were your first impressions of our production?
• Were you impressed by some of the horror conventions within
the film?
• Was there anything we could improve on?
• What was your favourite part?
We asked these questions below by asking a few students around
school if they were up for taking part in a short video interview.
Therefore we showed them our film and asked them to answer the
questions below whilst we filmed them. The link to the video will be
below this presentation on my blogger page.

3. S T R E N G T H S & W E A K N E S S E S O F T H I S
M E T H O D
• We used this method as we knew everyone that we asked were in our target audience requirements,
therefore they were all 17-18 years old and also we chose people who have seen horror movies so they
can give a decent review of what was good and what could be improved. People that have seen horror
films before will know how or what makes the audience scared therefore I felt this method worked for us
not getting biased or unfair audience feedback.
• Strengths: The strengths of using this method meant that the short film we produced was fresh in their
mind as we showed them the film and interviewed them straight after, therefore they will remember it
very well. Also this means that they can give an honest opinion as our questions are quiet straight up
and forward. Also the feedback helped us make small changes with our project and helped us make it
scarier as we cut out a few of the scenes where some people from the audience mentioned that they
felt it dragged a bit if we followed the main characters footsteps wherever he walked around the house.
Therefore we used jump cuts instead of following the protagonist with every footstep he took.
• Weaknesses: The weaknesses of this method could mean that we asked the questions so sudden that
the audience may blank in their head as it could be too soon as they hadn't processed it all yet. Also
everyone we asked were some media students and some students we picked around the school at
random therefore there wasn't any professional advice given to us.

4. F E E D B A C K
• During our group receiving our feedback we weren't always able to make changes as we had already filmed and edited the piece to put together
therefore we were able to make cuts and add effects. This meant that if some people, which luckily they didn't as everyone we interviewed thought our
camera shots were good, but if some people commented on our camera shots which they felt needed changing, we wouldn't of been able to make those
changes.
• This means that we had limitations during receiving our audience feedback as we only had time to make small edit changes rather than re-filming or
changing camera shots. Also we were limited with how we recorded our feedback as we didn't have any rooms available in school to film some of our
feedback reviews, therefore we filmed it in the lunch hall before lunch time but there were still people walking through and making a bit of noise.
Therefore to improve this I would book a room and set up DSLR cameras and extra lighting to give students a better interview, as we also recorded this
part on our iPhones as it would of been too time consuming with the hassle of DSLR, tripods, lighting and booking rooms.
• We uploaded our production on to youtube as then we can get feedback in the comment section which worked out very well for us. Therefore this was
free for anyone to watch and comment which we ended up getting quite a few comments which were all positive saying that our project was very good.

5. S T A T I S T I C S
• 100% of our audience said that they liked the ending of our production as it
ends with a jump scare similar to our inspired horror short film ‘Lights Out’.
• 1/2 of the people we asked feedback from said that they feel as if the
protagonist’s acting could have been improved which it was too late for us to
make changes on.
• 100% of our audience said the camera shots and editing worked really well.

6. W H Y F E E D B A C K I S I M P O R T A N T
• The feedback we get is very important and is very important in general for filmmakers to
receive it. This is because this helps them know how to appeal to the audience more when
they get constructive criticism. Also the audience could point out small mistakes which us
filmmakers didn't see which can help before it gets published.
• Getting feedback from a number of people is even better as then you can gather the
feedback together and see if people come across and end up agreeing on the same points
such as ‘I liked the ending’, then it reassures us filmmakers that we don't need to change it
as a number of people all like it.
• It’s also very good when we get feedback from a number of people as when we gather the
feedback together, the audience may come across the same point of mistake or of what
can be improved, so then we definitely know if we should make them small changes as
quite a few people have picked on it.