More than Just Lines on a Map: Best Practices for U.S Bike Routes
Letter of proposal
1. Harry Wright
Preliminarytask
Letter of proposal
In my advertI will be advertisingrunningshoes.The formof thisadvertwill be viatelevisionand
aimsto be shownon a numberof popularchannels.Thiswill be narrative advertswhichwillastory
of the runner,a build-upof theirrun.The contentof the advertwill includeafemale running,
runningona 400 meterrunningtrack.The track will be ongrass withlinesclearlyvisible toshow
howprofessional she is,almostcreatingasense of celebrityendorsement. Mise-en-scene will be
usedbe havinga runningtrack and sportsclothing. Cameraworkwill be usedbyhavinga varietyof
differentshotcompositionscreatinginterestingfootage forthe viewer.A wide range of shottypes
will alsobe usedsuchas a wide shot,establishingshotandclose ups.The editing techniquesIwill
use are cuttingand fastpace. Sound will be an importantaspectof the advertisementthe advertwill
feature a popularrunningtractand thendialogue toinformmyniche audience of athletes.Ican
ensure youthatthis advertisement will be successfulforyourcompany.
