2. Florence and The Machine
The artist's name and
album title is on the
front cover which is a
common convention
Element of mystery
presented as Florence is
not directly looking at
audience and her eyes are
closed also seeming
intriguing which may lure
audience into buying
album
Use of flowers and
birds gives
naturalistic feel
Natural and neutral colours
creating an image of originality
as it shows artist not trying
too hard to sell album with
fancy imagery which is
common with indie artists who
rely on loyal fans and try to
mirror their personality onto
their album design in this
case, calmness and serenity
The font of the
artist's name looks
hand written and
feminine
conveying a
personal
connection
between fans and
appealing to
female audiences
Artist name
at the top
and album at
the bottom
so fans can
search for
album title
White border around
pages shows focus on
the middle and content
Title “Lungs” goes with image of lungs and creates
curiosity to listen to songs on album as common
with indie artists who conventionally touch up on
deep lyrics and meanings in songs and “LUNGS”
unforgettable as 1 memorable word
3. Album back cover
Imagery is consistent
with the dark imagery
from the front of the
cover however more
simplistic
Opts out of mainstream
advertising which would be
presented with more colours
and conforms indie album
style conventions with
artistic illustration
presenting a vintage black
and white feel
Website links for fans
to find more about
Artist’s music
Album tracklist
presented in italic and
feminine font much like
the cover
Songs listed horizontally
not vertically like most
albums which develops
the artistic style of the
album
Numbers around the image of
lungs presenting an interactive
cover and consistent with
front
