Thinking about becoming a social media manager? In this session, Andrea Parrish goes over what life is like as a social media manager. You'll get familiar with what a social media manager does and how they can produce revenue for companies. She'll share with you some interesting statistics to help you get a grasp on the industry. After watching this session, you'll be more than excited to start down your career path towards becoming a social media manager.

1. The Day-to-day Life
of a Social Media Manager
Andrea Parrish
TinyTall Consulting
@tinytall

2. Depends on...
Andrea Parrish / /TinyTall Consulting
@tinytall
Size of your team
Maturity of the program

3. Types of Work
Andrea Parrish / /TinyTall Consulting
@tinytall

4. Outbound Content
50%+Want posts that educate, entertain, and provide value.
Most do NOT want navel-gazing or attempts to be “cool”
Andrea Parrish / TinyTall Consulting
@tinytall

5. Inbound Service
80-85%Expect a response within 24 hours
Andrea Parrish / TinyTall Consulting
@tinytall

6. On Call / Off Call
Andrea Parrish / TinyTall Consulting
@tinytall

7. Financial Impact
Andrea Parrish / /TinyTall Consulting
@tinytall

8. Sales
87%Comparison shop for nearly every purchase
Andrea Parrish / TinyTall Consulting
@tinytall

9. Customer Service
57%Will shun after a bad digital care experience
Andrea Parrish / TinyTall Consulting
@tinytall

10. Public Relations
25%Of market value is attributable to reputation
Andrea Parrish / TinyTall Consulting
@tinytall

11. Career Realities
Andrea Parrish / /TinyTall Consulting
@tinytall

12. Pink Collar Job
70-80%Self-identify as women
Andrea Parrish / TinyTall Consulting
@tinytall

13. High Emotional Labor
Andrea Parrish / TinyTall Consulting
@tinytall

14. Long Hours
48%Work 9 hours a day or more
Andrea Parrish / TinyTall Consulting
@tinytall

15. Freelance
$25-$120Per hour average
Andrea Parrish / TinyTall Consulting
@tinytall

16. In-House
$45-$97kPer year average
Andrea Parrish / TinyTall Consulting
@tinytall

17. Big Wins
Andrea Parrish / TinyTall Consulting
@tinytall

18. Sources, stats, rants:
AndreaParrish.com
Andrea Parrish / /TinyTall Consulting
@tinytall

19. Andrea Parrish / /TinyTall Consulting
@tinytall