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The Day-to-day Life of a Social Media Manager - Andrea Parrish - Expert Session

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Thinking about becoming a social media manager? In this session, Andrea Parrish goes over what life is like as a social media manager. You'll get familiar with what a social media manager does and how they can produce revenue for companies. She'll share with you some interesting statistics to help you get a grasp on the industry. After watching this session, you'll be more than excited to start down your career path towards becoming a social media manager.

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The Day-to-day Life of a Social Media Manager - Andrea Parrish - Expert Session

  1. 1. The Day-to-day Life of a Social Media Manager Andrea Parrish TinyTall Consulting @tinytall
  2. 2. Depends on... Andrea Parrish / /TinyTall Consulting @tinytall Size of your team Maturity of the program
  3. 3. Types of Work Andrea Parrish / /TinyTall Consulting @tinytall
  4. 4. Outbound Content 50%+Want posts that educate, entertain, and provide value. Most do NOT want navel-gazing or attempts to be “cool” Andrea Parrish / TinyTall Consulting @tinytall
  5. 5. Inbound Service 80-85%Expect a response within 24 hours Andrea Parrish / TinyTall Consulting @tinytall
  6. 6. On Call / Off Call Andrea Parrish / TinyTall Consulting @tinytall
  7. 7. Financial Impact Andrea Parrish / /TinyTall Consulting @tinytall
  8. 8. Sales 87%Comparison shop for nearly every purchase Andrea Parrish / TinyTall Consulting @tinytall
  9. 9. Customer Service 57%Will shun after a bad digital care experience Andrea Parrish / TinyTall Consulting @tinytall
  10. 10. Public Relations 25%Of market value is attributable to reputation Andrea Parrish / TinyTall Consulting @tinytall
  11. 11. Career Realities Andrea Parrish / /TinyTall Consulting @tinytall
  12. 12. Pink Collar Job 70-80%Self-identify as women Andrea Parrish / TinyTall Consulting @tinytall
  13. 13. High Emotional Labor Andrea Parrish / TinyTall Consulting @tinytall
  14. 14. Long Hours 48%Work 9 hours a day or more Andrea Parrish / TinyTall Consulting @tinytall
  15. 15. Freelance $25-$120Per hour average Andrea Parrish / TinyTall Consulting @tinytall
  16. 16. In-House $45-$97kPer year average Andrea Parrish / TinyTall Consulting @tinytall
  17. 17. Big Wins Andrea Parrish / TinyTall Consulting @tinytall
  18. 18. Sources, stats, rants: AndreaParrish.com Andrea Parrish / /TinyTall Consulting @tinytall
  19. 19. Andrea Parrish / /TinyTall Consulting @tinytall

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