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Social media for recruiters


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Social media for recruiters

  1. 1. Social Media for Recruiters Catherine Kohnen
  2. 2. Why should recruiters use social media ?
  3. 3. • Poor ROI of job boards• Nearly everyone can be found on a social network• Social networks: a cheap recruitment tool
  4. 4. Poor ROI of job boards
  5. 5. Job boards
  6. 6. Job boards• Expensive• Fluctuating effectiveness• Only reach active candidates
  7. 7. Nearly everyone can be found on a social network
  8. 8. Social network population• Social networking sites reach 82 % of the worlds online population• Nearly 1 in every 5 minutes spent online is now spent on social networking sites• Active AND Passive candidates can be found
  9. 9. Social networks: a cheap recruitment tool
  10. 10. Cost study• Free subscription• Free job posting• Tailored and effective pricing solutions
  11. 11. What you need to know
  12. 12. What you need to now• How to identify which social networking tools are good for me ?• How to define a global strategy for social networks within my company ?• What is the best way to approach effective candidates ?• Should we go into paid advertisement?
  13. 13. Advanced : Headhunting with social media
  14. 14. • Build a real headhunter network in a short time• Maximize boolean tools searches• Learn how to combine the new tools with the old good direct approaches techniques