Using Social Media Strategically 10 Top Tips Josh HooleCircuit Rider Development Manager, Communities 2.0Circuit Rider Development Manager, Communities 2.0
What we’ll cover1. Overview of Social Media2. Plan Your Strategy3. Who’s Doing It4. Brand Your Elements5. Measure Your Success
Your Organisation - Reality check• What’s your organisations’ attitude to technology?• What is your leadership role?• Who will drive any changes?• Who will implement any changes?• What support will you need?
Improve Your Online Presence - Why1. Your website is 1 in 270m2. Communicate efficiently3. Reach more people4. Drive relevant traffic to your site5. Increase number of members/followers/enquiries/sales
Plan Your Strategy5 Things Your Strategy Needs1. Aligned to your business plan2. Knowledge of your audience3. Clear goals and measurements4. Great stories & lightweight media5. Integration
5 Things Your Strategy NeedsAlign to Your Business Plan• What is your mission• What is your core business aim• What are your core business objectives• Communications plan?
5 Things Your Strategy NeedsKnow Your Audience• Where are they online• What motivates them• What do they like• Learn from them/crowd source new ideas
5 Things Your Strategy NeedsSet Goals and Measurements• What KPI’s are important to you• SMART objectives• Realistic and manageable targets• Metrics spreadsheets to monitor progress Measure, Measure, Measure
5 Things Your Strategy NeedsSource Stories and Lightweight Media• Who are your best story tellers• What engaging photos can you use• What great videos can you create• What multimedia do you have• What can your clients/customers bring to the table?
5 Things Your Strategy NeedsIntegrate Your Efforts• Cut across all departments• Interlinking between all online presence• Link back to your website• Consistent look & feel
Brand It All Up• Integrate your efforts• It’s your organisation, not YouTube’s!• Align look & feel across all tools• Simple changes = large impact
Brand It All Up St David’s Penknife Club - Local Fundraisers
Measure, Measure, MeasureMeaningful Metrics• Set realistic goals Metric Measurement and a Measurement Grow Supporters # Newsletter subs• Create a Metrics List spreadsheet Increase FB Average #• Gather, analyse, act – comments comments/posts perpetual loop Better attendance at Attendee numbers events year on year Increased action # petition signatures
Measure, Measure, MeasureMeaningful Metrics • Use Google Analytics keep track of traffic referrers • Discover the big influencers who drive traffic to you • Track them and give them some love • Bring them closer in • Facebook Insights for FB activity and measuring audience • TweetReach shows the, erm, reach of your tweets (!)
So, Top 10 Tips1. Align SocMed strategy 6. Unify your look & feel to Business Plan 7. Track and target2. Know your audience referrers3. Set Goals and 8. Measure your impact Measurement Metrics 9. Gather, analyse, act4. Source stories & 10. Adapt and be flexible lightweight media5. Integrate your efforts