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Double Page Spread Analysis

       Callum Carmichael
The NME magazine headline follow the codes and conventions of the magazine colour
                        scheme using red, white and black to represent the rock and roll genre. Furthermore
                        the cracked font represents the rebellious and dangerous side of rock and roll and the
                        band itself. Finally the use of the headline being a pull quote draws the reader further
                        into the article and makes them want to find out more about the band itself as well as
                        creating a more personal relationship between reader and audience.


                                                                                                                    Finally giving away
                                                                                                                    exclusive information
The use of buzz                                                                                                     about the band makes
words such as                                                                                                       the reader further
‘World Exclusive’                                                                                                   interested within them
suggest that this                                                                                                   and want to read
magazine is the                                                                                                     more into the article.
only magazine to
cover the story
and therefore
makes the reader                                                                                                    The use of a standfirst
want to buy the                                                                                                     informs the reader
magazine or read                                                                                                    about what is coming
further into it to                                                                                                  up further within the
find out this                                                                                                       article and draws
exclusive                                                                                                           them into the article
information.                                                                                                        making them want to
                                                                                                                    read further due to
                                                                                                                    this brief but exciting
                                                                                                                    information


             NME have immediately targeted there audience wit the use of central and graphic images. Both of these images
             show the band producing or playing live music, a key feature to NME fans. Furthermore these images establishes
             the magazine as a rock and roll genre, through denim jackets and electric guitars stereotypically linked towards the
             rock and roll genre. Furthermore the images show the production of music and therefore are targeting the
             prosumers within the NME community.
The central image covers both sides of the double page spread connoting there importance and success. The image portrays
          the four band members, however three are translucent and wearing dull colours, whereas the man at the front is lit brightly
            in gold portraying that he is the most successful of the band as well as the magazine article mainly featuring around him.
             Furthermore his clothing, bright gold suit and gold sunglasses portray his hip hop genre of music as well as his posture
          representing his confidence and success needed in this genre of music. Finally colours of the artists clothing link towards the
                                                                   main headline.


First of all the headline                                                                                            A pull quote is used from
within the double page                                                                                               the band within a black
spread is a question, thus                                                                                           background to stand out
creating a relationship                                                                                              and draw the reader
between the magazine and                                                                                             further into the article as
audience questioning them                                                                                            well as drawing them
and enticing them to read                                                                                            into the article on a
further into the question As                                                                                         more personal level.
well as this the headline font                                                                                       Furthermore the arrows
is bold and strong                                                                                                   draw the audience
representing the bands view                                                                                          attention to the main
as well as the colour                                                                                                body of text and follow
following the colour scheme                                                                                          the colour scheme of the
of the artists clothing and                                                                                          article.
the gold font linking to the
main artist. . Furthermore it                                                                                        The main body of texts
also plays upon the artists                                                                                          questions are in bold
name ‘Will.I.Am’ creating a                                                                                          making a more easily
pun and representing the                                                                                             navigable read for the
magazine as a fun and easy                                                                                           audience. Furthermore
going magazine.                                                                                                      the classy slick font type
                                                                                                                     represent the magazine
                                   The use of features upon the top corner of the page help the audience to
                                                                                                                     as a cool and up to date
                                   navigate through the magazine with ease. As well as this the brand name
                                                                                                                     hip hop magazine.
                                      and numbers are published to further help the ease of navigation.
The double page spread main focus is the central image of the artist Florence. This image connotes her recent dominance
           over the USA music industry, represented through her sitting upon the American flag. This also links into the the headline
          “USA got the love’. Furthermore the use of black clothing and red hair further comply with the mis-en-scene of the flag and
                         also portray her rock and roll pop genre of music, stereotypically seen through red and black.

The headline also takes                                                                                           A stand first is used to
up both sides of the                                                                                              set up the top of the
double page spread                                                                                                article and draw the
immediately drawing the                                                                                           audience further into it.
audience attention. This                                                                                          As well as this the clean
also links into Florence                                                                                          and stylistic font
dominating the US music                                                                                           represent the magazine
industry with “USA got                                                                                            as a professional and
the love’ connoting that                                                                                          classy magazine.
Florence and the                                                                                                  Furthermore by putting
Machine are extremely                                                                                             the artist name within a
popular within the USA                                                                                            blue font it makes it
however It also plays                                                                                             stand out significantly
with the title of her                                                                                             and further suggest she
recent song ‘You’ve got                                                                                           is the main feature of the
the love’. The headline                                                                                           magazine. As well as this
also continues the mis-                                                                                           the use of a question
en-scene of the image                                                                                             within the stand first
with the word USA just                                                                                            engages the audience
above the American flag                                                                                           with the magazine and
linking the two together.                                                                                         creates a more personal
Finally the wavy font                                                                                             relationship as well as
type suggest the artist is                                                                                        drawing them further
classy and youthful                                                                                               into the article and
representing her                                                                                                  emphasising that they
personality.                                                                                                      should read it

                                 The use of a drop capital indicates where the article starts following typical
                               codes and conventions of the NME magazine as well as making the article more
                                                       easily navigable for the reader.
The headline of the magazine is visually impacting and unique, immediately catching the audience attention. This headline is also
    used as a pull quote further pulling the audience into the article. The font and block capital lettering also establish the brands rock
    and roll identity with its chaotic lettering representing the fast paced and rebellious nature of the rock and roll genre. Furthermore
    the black and white coloured font further represents the rock and roll theme stereotypically associated with these certain colours.




The use of by-line
and credits provide
information for the                                                                                                   The article has only
audience upon who                                                                                                     a small proportion of
wrote the article.                                                                                                    text upon the
Furthermore the use                                                                                                   double page spread
of italics and bold                                                                                                   showing that the
red colouring                                                                                                         magazine is focussed
emphasise and                                                                                                         upon the visually
highlight the main                                                                                                    appealing aspects
points within the                                                                                                     and therefore
article.                                                                                                              represents itself as a
                                                                                                                      unique and youth
                                                                                                                      targeted magazine




             The central image of the magazine establishes the genre of the magazine using the mis-en-scene surrounding the
             artist. The strong bold eyeliner and the red and black checked shirt as well as wrist tattoo stereotypically connotes
             the rock and roll connotation represented around her. Furthermore the bold and confident posture represent her
             as on outgoing figure which is also associated with the rock and roll genre. Finally the fact that it takes up one side
               of the double page spread suggest that she is the main feature within the article as well as an important figure
                                  within the music industry also suggesting that the magazine is up to date.
The central image focus upon Solange Knowles. She is represented as a bold and outgoing figure wearing a bright red dress and her
      upright posture connoting her confidence of recent success. This is also used as a male gaze as a provocative image. Furthermore
     many graphic images in black and white are used with her in many different poses along the double page spread. These images are
    used to represent her personality, through serious, fashionable, fun and crazy poses connoting her a versatile figure. Finally the use of
                      these colours, especially placing a blue jumper on follow the convention of her r&b music genre.

The article is laid out                                                                                                  The use of a pull
in a unique and                                                                                                          quote within the
original way, using                                                                                                      article draws the
the graphic images                                                                                                       audience further
to border the top of                                                                                                     into the article by
the double page                                                                                                          giving them a
spread. Furthermore                                                                                                      snippet of
the use of a                                                                                                             information. As well
standfirst instantly                                                                                                     as this it creates a
draw the audience                                                                                                        more personal
attention and draws                                                                                                      relationship
them further into                                                                                                        between the reader
the article. This                                                                                                        and the artist
emphasis is also                                                                                                         therefore making
seen through                                                                                                             them want to read
highlighting the                                                                                                         further. Furthermore
artist name within                                                                                                       the use of credits
bold blue, following                                                                                                     and by-lines are
the brand identity                                                                                                       used to give the
colour scheme, and                                                                                                       audience further
making the artist                                                                                                        information upon
stand out further                                                                                                        the article.
drawing the
audience eye.                The use of font and colours throughout the article creates a representation of class, professionalism
                             and an up to date fashionable magazine. This is represented through clear and stylistic fonts and
                             strong bold colours which overall captures the reader attention and draws them further into the
                             article.

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Double Page Spread Analysis

  • 1. Double Page Spread Analysis Callum Carmichael
  • 2. The NME magazine headline follow the codes and conventions of the magazine colour scheme using red, white and black to represent the rock and roll genre. Furthermore the cracked font represents the rebellious and dangerous side of rock and roll and the band itself. Finally the use of the headline being a pull quote draws the reader further into the article and makes them want to find out more about the band itself as well as creating a more personal relationship between reader and audience. Finally giving away exclusive information The use of buzz about the band makes words such as the reader further ‘World Exclusive’ interested within them suggest that this and want to read magazine is the more into the article. only magazine to cover the story and therefore makes the reader The use of a standfirst want to buy the informs the reader magazine or read about what is coming further into it to up further within the find out this article and draws exclusive them into the article information. making them want to read further due to this brief but exciting information NME have immediately targeted there audience wit the use of central and graphic images. Both of these images show the band producing or playing live music, a key feature to NME fans. Furthermore these images establishes the magazine as a rock and roll genre, through denim jackets and electric guitars stereotypically linked towards the rock and roll genre. Furthermore the images show the production of music and therefore are targeting the prosumers within the NME community.
  • 3. The central image covers both sides of the double page spread connoting there importance and success. The image portrays the four band members, however three are translucent and wearing dull colours, whereas the man at the front is lit brightly in gold portraying that he is the most successful of the band as well as the magazine article mainly featuring around him. Furthermore his clothing, bright gold suit and gold sunglasses portray his hip hop genre of music as well as his posture representing his confidence and success needed in this genre of music. Finally colours of the artists clothing link towards the main headline. First of all the headline A pull quote is used from within the double page the band within a black spread is a question, thus background to stand out creating a relationship and draw the reader between the magazine and further into the article as audience questioning them well as drawing them and enticing them to read into the article on a further into the question As more personal level. well as this the headline font Furthermore the arrows is bold and strong draw the audience representing the bands view attention to the main as well as the colour body of text and follow following the colour scheme the colour scheme of the of the artists clothing and article. the gold font linking to the main artist. . Furthermore it The main body of texts also plays upon the artists questions are in bold name ‘Will.I.Am’ creating a making a more easily pun and representing the navigable read for the magazine as a fun and easy audience. Furthermore going magazine. the classy slick font type represent the magazine The use of features upon the top corner of the page help the audience to as a cool and up to date navigate through the magazine with ease. As well as this the brand name hip hop magazine. and numbers are published to further help the ease of navigation.
  • 4. The double page spread main focus is the central image of the artist Florence. This image connotes her recent dominance over the USA music industry, represented through her sitting upon the American flag. This also links into the the headline “USA got the love’. Furthermore the use of black clothing and red hair further comply with the mis-en-scene of the flag and also portray her rock and roll pop genre of music, stereotypically seen through red and black. The headline also takes A stand first is used to up both sides of the set up the top of the double page spread article and draw the immediately drawing the audience further into it. audience attention. This As well as this the clean also links into Florence and stylistic font dominating the US music represent the magazine industry with “USA got as a professional and the love’ connoting that classy magazine. Florence and the Furthermore by putting Machine are extremely the artist name within a popular within the USA blue font it makes it however It also plays stand out significantly with the title of her and further suggest she recent song ‘You’ve got is the main feature of the the love’. The headline magazine. As well as this also continues the mis- the use of a question en-scene of the image within the stand first with the word USA just engages the audience above the American flag with the magazine and linking the two together. creates a more personal Finally the wavy font relationship as well as type suggest the artist is drawing them further classy and youthful into the article and representing her emphasising that they personality. should read it The use of a drop capital indicates where the article starts following typical codes and conventions of the NME magazine as well as making the article more easily navigable for the reader.
  • 5. The headline of the magazine is visually impacting and unique, immediately catching the audience attention. This headline is also used as a pull quote further pulling the audience into the article. The font and block capital lettering also establish the brands rock and roll identity with its chaotic lettering representing the fast paced and rebellious nature of the rock and roll genre. Furthermore the black and white coloured font further represents the rock and roll theme stereotypically associated with these certain colours. The use of by-line and credits provide information for the The article has only audience upon who a small proportion of wrote the article. text upon the Furthermore the use double page spread of italics and bold showing that the red colouring magazine is focussed emphasise and upon the visually highlight the main appealing aspects points within the and therefore article. represents itself as a unique and youth targeted magazine The central image of the magazine establishes the genre of the magazine using the mis-en-scene surrounding the artist. The strong bold eyeliner and the red and black checked shirt as well as wrist tattoo stereotypically connotes the rock and roll connotation represented around her. Furthermore the bold and confident posture represent her as on outgoing figure which is also associated with the rock and roll genre. Finally the fact that it takes up one side of the double page spread suggest that she is the main feature within the article as well as an important figure within the music industry also suggesting that the magazine is up to date.
  • 6. The central image focus upon Solange Knowles. She is represented as a bold and outgoing figure wearing a bright red dress and her upright posture connoting her confidence of recent success. This is also used as a male gaze as a provocative image. Furthermore many graphic images in black and white are used with her in many different poses along the double page spread. These images are used to represent her personality, through serious, fashionable, fun and crazy poses connoting her a versatile figure. Finally the use of these colours, especially placing a blue jumper on follow the convention of her r&b music genre. The article is laid out The use of a pull in a unique and quote within the original way, using article draws the the graphic images audience further to border the top of into the article by the double page giving them a spread. Furthermore snippet of the use of a information. As well standfirst instantly as this it creates a draw the audience more personal attention and draws relationship them further into between the reader the article. This and the artist emphasis is also therefore making seen through them want to read highlighting the further. Furthermore artist name within the use of credits bold blue, following and by-lines are the brand identity used to give the colour scheme, and audience further making the artist information upon stand out further the article. drawing the audience eye. The use of font and colours throughout the article creates a representation of class, professionalism and an up to date fashionable magazine. This is represented through clear and stylistic fonts and strong bold colours which overall captures the reader attention and draws them further into the article.