2. The title is underneath
all the other images Advertising themselves
this shows that the and their award they
brandings good ant have won.
that people recognise
it without seeing the
whole title. All in capital letters
to become more eye
catching for the
audience.
Includes new and The alliteration will
upcoming films, help catch the
which people want to audiences eye and is
see. a typical devise used
on magazine front
covers.
Using more un-formal
language appeals to
Most strap lines
the readers and gives come at the sides of
them an opinion. the movies as they
have the main
character in the
middle.
This makes it more personal
with the reader and it makes
them feel part of a The main feature of the film
community. is usually put in the middle 14 tag lines
in the boldest font to catch
the readers attention.
3. The title is hidden by the
There's a use of hyperbole main picture this can be
used throughout this done as the magazine
magazine cover to over brand is so well known.
emphasis to get the
readers attention.
In many well known
newspapers there are
minimal strap lines as
they don’t need a lot of The pictures is so large
writing and exaggeration that there is barley any
to gain readers. strap lines explaining
what's inside.
Using persuasive
language helps gain
readers by creating a
sense of excitement for The main feature of the
what's inside. This is so film is usually put in the
they get ahead of their middle in the boldest
competition. font to catch the readers
attention.
Showing popular new actors on the front cover shows readers that inside Empire have all the
new gossip and facts. Words like ‘unleash get readers excited to see what's in store for them.
4. The title is hidden by the
main picture this can be
Making it look done as the magazine
more hip and cool brand is so well known.
by saying ‘modern’
appeals to their
target audience ‘meet the avengers’
this shows humour
more
and gives readers a
clue of what's to
come inside
‘Total Access’ shows
hyperbole this will
allow them to bring in
readers over their Shows that they
competition. include all the best
reviews, over
exaggerated by
Listing all the actors saying the world.
and movies inside will This also shows that
pull customers in as there advertising
total films include all themselves.
the new up coming
movies.
Uses lots of
All in capital letters explanation marks, to
to become more eye create excitement.
catching for the The capital letters
audience. also do this too.
Humour being used shows total film isn't very formal appealing
to the more informal, humorous part of the market.
5. All in capital letters The title is hidden by the
to become more eye main picture this can be
catching for the done as the magazine
audience.
brand is so well known.
Similar to all of total
By saying ‘complete films magazine covers
access’ shows that it includes the strap
total films have all the line ‘the worlds best
inside scoops on the movie reviews’. This is
new and up coming advertising itself to
movies. show that its won
some kind of award. By
including this readers
The main feature of the film more interested in the
is usually put in the middle reviews will choose
in the boldest font to catch total film over any
the readers attention. competitors.
A strap line with a Showing that they have
popular celebrity will the ‘first word’ will
help bring in the mean the readers of
customers as they want total film will get the
to know what the stars piece of information
think about the movies before anyone else.
and get personal Making them want to
information about them. find out what the first
work is
6. By saying ‘coolest’ it makes
people think there magazine The title is shown
has all the best things, under the picture, this
making readers choose total shows that the brand/
film over other similar product is know so
products. well they don’t need
to show it all.
Humour used to
shown that it’s not a
very formative ‘World exclusive’ shows
magazine. inside there are stories and
facts no other industry has.
Also the word world makes it
even more important. Rather
In the masthead the then just putting exclusive.
titling used is over
exaggerated as it uses
lots of explanation
marks and capitals to For the main character they
grab readers. using have used a very popular, well
sneaky as a bolder known celebraty.It also links in
masthead will make well with the magazine
customers ask, why is because they haven’t just
it sneaky? And find out stuck any celeb on the front,
what the secret is. It’s someone a character in a
large, popular movie which
people want to know more
about.
7. Both Total Film and Empire have similar ideas and ways they try and
grab the audience in the way they use language . For instance the main
focus shown from the strap lines through out are the most up and
coming movies with all the biggest stars in, by showing they have all the
best secret access and first looks makes people choose them over
competitors as they have all the gossip no other magazine will. Similarly
front covers from both magazine include a very popular celeb staring in
the newest movie.
Hyperbole is used on both total film and empire.They try and be as over
exaggerated and eye catching as possible using capital letters and
explanation marks to try and get the customers excited and to buy
there magazine over their competitors.
Humour has also come up on various front covers of both magazines
this shows that they don’t take themselves too seriously and they are
fun. This aims at there target market perfectly as there just intreseted
in finding out about all the blockbusters.
