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LinkedIn for Good
Berkeley Board Fellows 2.2.15
Agenda
 Who we are / what we do
 Nonprofits on LinkedIn
 The ‘Volunteer Marketplace’
 LinkedIn basics for social secto...
Who We Are /
What We Do
©2014 LinkedIn Corporation. All Rights Reserved.
LinkedIn for Good connects
professionals with opportunities to
impact the world
Our members = charitable with treasure + talent
http://mashable.com/2014/09/18/social-media-charity/
Grants and In-Kind
$1.2M
Grants
>$300K
Gifts of Talent
$2.4M
Free/Discounted Products
Nonprofits on LinkedIn
8.5 Million+
Nonprofit Professionals
205 Countries
Nonprofit Organizations
200,000+
>200K
We Serve Nonprofits Worldwide
Volunteer Marketplace
LinkedIn’s Volunteer Marketplace
0
0.5
1
1.5
2
2.5
3
3.5
4
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Millions
The Volunteer Gap
4.3M
30K
Millions
The Volunteer Gap: Data Points
• Members who want to use their skills for good:
• 4.253 million+ WW (with no promotion!)
•...
LinkedIn Basics for Nonprofits
1. Complete your LinkedIn profile
2. Connect with existing board members and more
3. Establish your nonprofit’s LinkedIn C...
 Profile picture
 Summary & skill set
 Education
 Volunteer Experience
& Causes
 Detailed work
experience for at leas...
Volunteer and board aspirations on profile
Your Connections
Your 3rd degree Connections
Your 2nd degree Connections
Connect with…
 Board members
 Staff
 Donors
 ...
1. Create your nonprofit’s company page
2. Add an image, logo & short description
3. Encourage your board members & suppor...
Advanced Search
The key to finding great talent! Once you build your profile and begin
building your network, LinkedIn pro...
Advanced Search
Premium
search facets
Management
tools
One click
InMail
Full names and
profiles for 3rd degree
Nonprofit Advanced Search in 90 Seconds
Posting to the Volunteer
Marketplace
Posting Requirements
lnkd.in/volunteerpost
Premium Subscription
Making the right match with LinkedIn Premium
1. Search with Premium facets and enhanced profile visibility
2. Reach potent...
Q & A
nonprofits.linkedin.com
lnkd.in/volunteerpost
Top 3 InMail Tips
1. Target, target, target. Look for members who:
– Seem engaged on LinkedIn (full profiles, sharing cont...
LinkedIn for Good
LinkedIn for Good
LinkedIn for Good
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LinkedIn for Good

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Omar Garriott's presentation at the Berkeley Board Fellows & Social Sector Solutions Professional Development Workshop

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LinkedIn for Good

  1. 1. LinkedIn for Good Berkeley Board Fellows 2.2.15
  2. 2. Agenda  Who we are / what we do  Nonprofits on LinkedIn  The ‘Volunteer Marketplace’  LinkedIn basics for social sector professionals + organizations  Posting to the Volunteer Marketplace  Q & (hopefully) A
  3. 3. Who We Are / What We Do ©2014 LinkedIn Corporation. All Rights Reserved.
  4. 4. LinkedIn for Good connects professionals with opportunities to impact the world
  5. 5. Our members = charitable with treasure + talent http://mashable.com/2014/09/18/social-media-charity/
  6. 6. Grants and In-Kind $1.2M Grants >$300K Gifts of Talent $2.4M Free/Discounted Products
  7. 7. Nonprofits on LinkedIn
  8. 8. 8.5 Million+ Nonprofit Professionals 205 Countries Nonprofit Organizations 200,000+
  9. 9. >200K We Serve Nonprofits Worldwide
  10. 10. Volunteer Marketplace
  11. 11. LinkedIn’s Volunteer Marketplace
  12. 12. 0 0.5 1 1.5 2 2.5 3 3.5 4 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Millions The Volunteer Gap 4.3M 30K Millions
  13. 13. The Volunteer Gap: Data Points • Members who want to use their skills for good: • 4.253 million+ WW (with no promotion!) • 190K in Brazil; 315K in India; 65K in Mexico • 82% say they want to volunteer; 78% want a board seat • Opportunities we can serve them: • ~30-35K (close to the existing addressable market of currently scoped skilled volunteer positions) • 92% of nonprofits say they want to use skilled volunteers • Only 6% actually are • Volunteers = more inclined to donate; to donate larger sums
  14. 14. LinkedIn Basics for Nonprofits
  15. 15. 1. Complete your LinkedIn profile 2. Connect with existing board members and more 3. Establish your nonprofit’s LinkedIn Company Page 3 things to do TODAY!
  16. 16.  Profile picture  Summary & skill set  Education  Volunteer Experience & Causes  Detailed work experience for at least 3 recent positions Step 1: Improve your LinkedIn Profile
  17. 17. Volunteer and board aspirations on profile
  18. 18. Your Connections Your 3rd degree Connections Your 2nd degree Connections Connect with…  Board members  Staff  Donors  Volunteers Out of Network YOU OON Step 2: Connect with Staff (+ Former Staff), Board Members, Supporters, Partners
  19. 19. 1. Create your nonprofit’s company page 2. Add an image, logo & short description 3. Encourage your board members & supporters to follow you 4. Use updates to communicate with your board members & supporters (including former/current staff) Over 200K nonprofits have company pages on LinkedIn Step 3: Establish your Company Page
  20. 20. Advanced Search The key to finding great talent! Once you build your profile and begin building your network, LinkedIn provides an easy to use search tool that lets you find and connect with the right individuals. Basic Facets  Location  Title  Education  Company  Industry Advanced Facets  Groups  Years of Experience  Job Function  Company Size  And more…
  21. 21. Advanced Search
  22. 22. Premium search facets Management tools One click InMail Full names and profiles for 3rd degree
  23. 23. Nonprofit Advanced Search in 90 Seconds
  24. 24. Posting to the Volunteer Marketplace
  25. 25. Posting Requirements lnkd.in/volunteerpost
  26. 26. Premium Subscription
  27. 27. Making the right match with LinkedIn Premium 1. Search with Premium facets and enhanced profile visibility 2. Reach potential matches by connecting via InMail, Introductions 3. Assess potential fit using profile data and network information
  28. 28. Q & A nonprofits.linkedin.com lnkd.in/volunteerpost
  29. 29. Top 3 InMail Tips 1. Target, target, target. Look for members who: – Seem engaged on LinkedIn (full profiles, sharing content, etc) – Indicate some interest in nonprofit world (skills, volunteer experience, etc) – Have commonalities with you / other leadership members 2. Make the first InMail short, personal and actionable. – Less effective: I’d like to connect with you on LinkedIn to talk to you about an idea – More effective: I am writing to see if you are open to a conversation about joining a local school board. From LinkedIn, I see that we both know Bob Brown, Eliza Bennett and that you are passionate about education reform. Let me know if you have 15 minutes for a chat. 3. Communicate a point of difference. – Less effective: ‘a local school board’ – More effective: ‘the board of our school, which is piloting a new model for digital learning’ ©2014 LinkedIn Corporation. All Rights Reserved. 32

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