Atlas Business Recruitment and Retention Using LinkedIn


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Atlas CEO Ben Wright discusses how to use LinkedIn to recruit and retain companies - one of today's greatest opportunities online.

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Atlas Business Recruitment and Retention Using LinkedIn

  1. 1. Atlas Presents: Business Recruitment and Retention Using<br />
  2. 2. About Atlas Advertising<br />Atlas Advertising helps economic developers reach national and international prospect and site selection audiences. We deliver branding, website development, GIS mapping, research, and creative services professionally and with a staff experienced in economic development. Unlike firms with little or no economic development experience, Atlas Advertising uses a proven mix of economic development marketing tactics that generate interest from site selection audiences. <br />Atlas Advertising is led by a former economic development practitioner and has worked with 60+ different economic development clients in 31 states. Our approach and experience means that our campaigns generate an average of three to ten times the response of other campaigns. <br />Featured clients:<br />State of Ohio<br />Indy Partnership<br />City of San Francisco<br />Greater Phoenix Economic Council <br />Greater Omaha Economic Development Partnership<br />
  3. 3. Atlas Technology and Data Products<br />Content Management Software <br />Robust Media Center <br />Calendar<br />Data Cart/Brochure Generator <br />Mobile websites<br />Blog or Microsite Software <br />Project Tracking Software<br />Email Marketing Software<br />Data Products<br />Demographic Data<br />Business Lists<br />Enhanced Prospect Lists<br /><ul><li>Geographic Information Systems (GIS)
  4. 4. Commercial Property databases
  5. 5. Business databases
  6. 6. Data Search (Data Tab)
  7. 7. Other Data Management (Map Overlays)
  8. 8. Community Data Management
  9. 9. GIS System Analytics
  10. 10. GIS Data Reporting
  11. 11. Data Widgets
  12. 12. Website Analytics </li></li></ul><li>Atlas Agency Services<br />Website Design Services<br />GIS Websites<br />Brand Development<br />Search Engine Marketing<br />Social Media Marketing<br />Website Hosting <br /><ul><li>Marketing, Media and Lead Generation
  13. 13. Content Services
  14. 14. Research Services
  15. 15. Training Services</li></li></ul><li>Cool stuff to do/download<br />Join the Atlas Community<br />Connect on Twitter<br />Join our LinkedIn group<br />View our latest videos and presentations<br /><br /><ul><li>Read more at our Blog, “Latitude”:</li></li></ul><li>Outline <br />Current practices in recruitment and retention <br />An overview of LinkedIn<br />Atlas Research: LinkedIn use by location decision makers<br />Business Recruitment and Retention using LinkedIn<br />Q+A <br />Wrap up<br />
  16. 16. Current practices in recruitment and retention <br />
  17. 17. Recruitment techniques<br />
  18. 18. Retention techniques<br /><ul><li>Company visits
  19. 19. Trade organizations
  20. 20. Chambers of Commerce</li></li></ul><li>An overview of<br />
  21. 21. About LinkedIn<br /><ul><li>“The world’s largest professional network”
  22. 22. 80 Million plus users worldwide, in 170 industries and 200 countries
  23. 23. Execs in all of the Fortune 500
  24. 24. 60% of incomes over $93,000
  25. 25. Segments:
  26. 26. Executives: 28%
  27. 27. Networkers/Consultants: 30%
  28. 28. Late Adopters: 22%
  29. 29. People with incomes of $200K + were seven times more likely to have 150 plus connections than lower income users.
  30. 30. What is LinkedIn:</li></li></ul><li>Key Features of LinkedIn<br /><ul><li>Your profile
  31. 31. Your Contacts
  32. 32. Your Connections
  33. 33. Status updates
  34. 34. Companies
  35. 35. Groups
  36. 36. Events
  37. 37. InMail Feature
  38. 38. Applications
  39. 39. Advertising
  40. 40. Mobile Access</li></li></ul><li>Finding people using Google/ LinkedIn<br />
  41. 41. Groups on LinkedIn<br />
  42. 42. Company Profiles on LinkedIn<br />
  43. 43. Atlas Research: LinkedIn use by location decision makers<br />
  44. 44. Who we interviewed<br />Estate Inc., New Mexico<br />Mike Barnes Group, Inc., Texas<br />Colliers Location Agency & Incentives Practice, Indiana<br />McCallum Sweeney Consulting, South Carolina<br />Koll Development Company, Texas<br />CB Richard Ellis, Washington<br />Studley Inc., Pennsylvania<br />Greenfield Development Company, North Carolina<br />CB Richard Ellis, Arizona<br />The RSH Group, California<br /><ul><li>Moran, Stahl & Boyer LLC, Florida
  45. 45. Sherwin-Williams Co., Georgia
  46. 46. Trione & Gordon/ONCOR Intl., Texas
  47. 47. Colliers International,  Toronto CANADA
  48. 48. Little & Associates Architects, North Carolina
  49. 49. Palm Inc – Sunnyvale, California
  50. 50. Visa – San Francisco, California
  51. 51. Foote Consulting Group – Glendale, Arizona</li></li></ul><li>What type of projects do you most frequently work with? <br />63% represent:<br />Back office<br />Manufacturing<br />Office/ HQ<br />
  52. 52. What is the typical size of your location deals in number of employees?<br /> 63% typically represent deals between 50 and 499 employees<br />
  53. 53. What new media advancements have you seen that you think are valuable to your profession?<br /> Though respondents mentioned many advancements, online meetings and LinkedIn topped the list. <br />
  54. 54. What social networks or tools, if any, do you use?<br /> 71 % use LinkedIn, and just over 50% use facebook. <br />
  55. 55. How frequently do you use each?<br /> 72 % use some form of Social Media at least weekly. <br />
  56. 56. What is the applicability of LinkedIn to your profession?<br /> 52.6% say LinkedIn has good application to the site selection profession. <br />
  57. 57. What is the applicability of LinkedIn to your profession?<br />“I have used it along with Hoovers to check who is LinkedIn and contact people for business meetings.”<br /> “I think it has good application. I have gotten proposals through this tool.”<br />“Pretty low rated.”<br />“It’s okay.”<br />“I already have the contacts I need in my email – how is this different?”<br />“Not much”<br />“Good for seeking independent information.” <br />“Good for finding contacts, and to keep in touch with peers.”<br />“More of a business site”<br />Useful networking tool<br />Don’t know yet.<br />
  58. 58. Business Recruitment and Retention using LinkedIn<br />
  59. 59. Step 1: Build your profile<br />Education and expertise<br />Clients/Industries you have worked with<br />Full contact information <br />Link/address to Twitter page<br />Link to your website<br />Slideshare “Slidespace” <br />Membership groups (groups joined)<br />Upcoming and past events<br />Upcoming sales trips (as events)<br />
  60. 60. Step 2: Build your contact list <br />Inventory contacts associated with past deals<br />Inventory industry specific contacts<br />As a team, set territories<br />Import lists into Outlook<br />Import contacts from Outlook into Linked In<br />Write a personalized invitation – keep it simple. <br />Send invitations to those you know well en masse<br />Work your 1st degree connections to gain introductions to others on your list<br />
  61. 61. Step 3: Working your network<br />Status updates 2-3x per week, relevant, inside information<br />Join Groups where prospects/local companies are, such as, which has 100,000 + members<br />SlideShare of new content, like<br />Posting news in Groups<br />Hosting and joining events<br />
  62. 62. Step 4: Recruit companies to online meetings<br />Fam tours consistently rank as the best communication tool you have. However, they are expensive, roughly 5-10K per participant. <br />Using standard tools plus LinkedIn that are free or <$50 per month, you can have 5-10 prospects with you virtually.<br />Tools include Webex, GoTo Meeting, Fuze Meeting, Adobe Connect Pro<br />Set a schedule, one per month, and set a content schedule<br />Recruit using email and Linked In<br />Make the content “inside” information<br />Consider private, one on one meetings as well. <br />Record the presentation, post your content on Slideshare and YouTube, then embed in your website. <br />
  63. 63. Step 5: Working targeted industry lists using LinkedIn<br />
  64. 64. Atlas: Social Media Experts in Economic Development <br />From strategy to execution, Atlas partners with communities across the world to develop social media campaigns that are strategic, effective and fun. Whether you need a little help getting started or the full enchilada, contact our team to develop your social presence online. <br />Services include:<br /><ul><li>Social media strategy
  65. 65. Promotion strategy
  66. 66. Social media training
  67. 67. Social media execution
  68. 68. Social media consulting
  69. 69. LinkedIn events setup, training and management</li></ul>A customized plan for your community plus two trainings is only $2,500<br />ATLAS SOCIAL MEDIA DOWNLOADS<br />    <br />Leveraging Social Media<br />    <br />Eight Things Economic Developers Should be Doing With Social Media<br />    <br />How to Build a Community Brand in the Age of Social Media<br />    <br />Seven Ways Social Media and Your Website Can Work Together<br />
  70. 70. To View this Presentation<br />Join the Atlas Community<br />Connect on Twitter @atlasad<br />Join our LinkedIn group<br />View our latest videos and presentations:<br /><br /><ul><li>Read more at our Blog, “Latitude”:</li></li></ul><li>Contact Atlas<br />Contact information:<br />2601 Blake Street, Suite 301<br />Denver, CO 80205<br />Contact: Ben Wright<br />t: 303.292.3300 x 210<br /><br /><br />LinkedIn Profile| LinkedIn Group | Twitter| Blog| Slidespace<br />