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August 2011 IREM GA LinkedIn Class


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The following presentation is a workshop I taught for IREM Ga. It was a hands on workshop that empowered the students to become more proficient at LinkedIn and use it for their business.

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August 2011 IREM GA LinkedIn Class

  1. 1. Welcome to the Beginners edition for linkedin<br />Presented by Jonathan Saar- VP of Educational Solutions<br />
  2. 2. What is LinkedIn For?<br />Professional Networking Tool<br />Human Resources and Recruiting<br />Career Path Building<br />Industry Networking and Collaboration<br />Company Research<br />
  3. 3. How Do I Build Connections?<br />Business Card<br />
  4. 4. How Do I Build Connections?<br />LinkedIn’s Add Connection Tool<br />
  5. 5. How Do I Build Connections?<br />Email Signature<br />
  6. 6. How Do I Build Connections<br />Use the “People You May Know” Feature on the Home Page<br />
  7. 7. Exercise Time<br />Let’s take about 15 minutes and work on adding connections<br />Add your fellow students<br />Try using the search feature to find people<br />Analyze Your Connection Reach<br />
  8. 8. Editing and Beefing Up Your Profile<br />Step 1 –The Top Box<br />
  9. 9. Editing and Beefing Up Your Profile<br />Step 2- The Middle Box<br />KeyArea<br />
  10. 10. Editing and Beefing Up Your Profile<br />Make Those Website Descriptions Unique!<br />
  11. 11. Editing and Beefing Up Your Profile<br />Step 3- The Final Box<br />
  12. 12. Editing and Beefing Up Your Profile<br />Step 4- The Bonus Box-Take A Moment to Review<br />
  13. 13. Editing and Beefing Up Your Profile<br />Adding Skills and Asking for Recommendations<br />
  14. 14. How Can LinkedIn Further My Career?<br />Job Feature<br />
  15. 15. How Can LinkedIn Further My Career?<br />Your Connections Can Help You in Job Search<br />
  16. 16. How Can LinkedIn Further My Career?<br />Follow Companies that Interest You<br />
  17. 17. Morning Recap<br />What is LinkedIn for?<br />Why is it important to enlarge our connection base?<br />Why is optimizing your profile so important?<br />In what ways can LinkedIn help my career path?<br />
  18. 18. LinkedIn Groups Q&A<br />Share with the class what groups you are part of<br />Why did you join them?<br />What purpose have they served you?<br />Do you find it challenging to participate?<br />What potential benefits will come by being an active member of your group? <br />
  19. 19. “Group” Exercise<br />Let’s take 10 minutes and find 3-5 groups that will be useful to you professionally<br />
  20. 20. Company Profiles-Benefits<br />Having every employee listed in one public place<br />Post jobs on your own job board<br />Validating your own employees<br />Another free tool to promote your company<br />Syndicate your companies Twitter feed<br />
  21. 21. AMLI Residential<br />
  22. 22. Berkshire Property Advisors<br />
  23. 23. Company Profile-Services<br />
  24. 24. Company Profile Banners<br />You can create up to 3 different banners with links back to pages on your site<br />
  25. 25. Status Updates<br />
  26. 26. Status Updates Search Exercise<br />Let’s Take 10 Minutes and search key words relevant to your business<br />
  27. 27. Sharing Time<br />Was that exercise helpful? Did you find anything interesting? <br />
  28. 28. Why Status Updates are so Critical<br />Grows your network much quicker<br />Shows you as an authority figure for your industry<br />Showcases you as an envoy for your industry<br />When you post something it keeps you in tune with others are interested in<br />
  29. 29. Proactive Networking to Further Your Career<br />Step 1- Connect with everyone in your company<br />Step 2- Connect with people who are active on LinkedIn<br />Benefits- Career Preparedness, Personal Brand Awareness<br />Results- Promotions, Raises, Less loss of job downtime<br />
  30. 30. LinkedIn Questions & Answers<br />
  31. 31. Exercise!<br />Let’s take 10-15 minutes and browse questions and answers<br />Find questions that you may have some expertise in answering<br />Pose a question that you would like an answer to<br />Review how others are answering questions<br />
  32. 32. What Did You Learn?<br />What potential benefits can you see from using this feature?<br />
  33. 33. Adding Applications<br />
  34. 34. Exercise!<br />For the next 15-20 minutes choose some applications that you feel will help your profile look more impressive<br />
  35. 35. Following Exercise<br />Let’s take 10 minutes and choose some companies that are either clients or competition and follow them<br />
  36. 36. Benefits of Following<br />Question: Why do you think it is a good idea to be in touch with what is happening with other companies? <br />
  37. 37. Y’all Were Great!!! <br />Keep in touch with me on Facebook<br /><br />For some really nerdy content check me out at<br /> There are club level seats still available!  <br />