Social Media Driving Licence 4 - Tweet-a-thon

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Slides from Andy's briefing to the SMDL participants on how to live tweet. Attendees also heard a talk from Nathalie Walker, CJBS's Head of External Affairs which they live-tweeted using the #CJBSsmdl hashtag.

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Social Media Driving Licence 4 - Tweet-a-thon

  1. 1. Social Media Driving Licence Tweet-a-thon! Andy Priestner Georgina Cronin with special guest: Nathalie Walker Week 4
  2. 2. • Understanding why people live-tweet • Learning how to live-tweet • Understanding more about hashtags • Learning more about how to craft tweets Session objectives
  3. 3. Why live-tweet?
  4. 4. • Record the event / electronic note-keeping • Share the event with a wider audience • Promote the host/conference • Observe instant response to the content • Offer your views / demonstrate your understanding • Gain more followers • Stop you day-dreaming Why live-tweet?
  5. 5. What are the downsides?
  6. 6. • Really tiring • Miss content • Only soundbites end up as tweets • External audience can misunderstand • Distractions and lure of the backchannel • Dreadful photos • Annoying other people at the event • Annoying your followers Downsides?
  7. 7. Hashtag & Prizes
  8. 8. #CJBSsmdl Prizes: • Best tweet • Most RT’d tweet • Team with the most tweets Hashtag & Prizes
  9. 9. Over to Nathalie
  10. 10. How did you get on?
  11. 11. • Blog about your experience of live-tweeting • Share your blogpost on twitter • Look back over the tweets and RT or Favourite tweets you like Prepare for Week 5 • Watch the Week 5 playlist on YouTube: http://bit.ly/week5youtube • Listen to the Week 5 podcasts on Audioboo: http://bit.ly/week5podcasts • Read Ange’s Storify on Chris Hope’s research paper: http://bit.ly/storifychope • Read Georgina’s Storify on the Chinese Dream Forum: http://bit.ly/storifyCDF Tasks
  12. 12. IMAGE CREDITS Flickr Creative Commons • Why Live-Tweet?: http://www.flickr.com/photos/linhngan/3101950593/ (inh.ngan) • What are the downsides?: http://www.flickr.com/photos/joanne_lummy/3736089940/ (joannelummy) • Hashtag and Prizes: http://www.flickr.com/photos/14296351@N00/9741003119/ (Kejava) • Over to Nathalie: https://audioboo.fm/boos/939678-nathalie-walker-alumni-relations-fundamentals (CASE_Europe) • How did you get on? http://www.flickr.com/photos/thecampbells/5042764163/ (shawncampbell)
  13. 13. This work is licensed under a Creative Commons Attribution- NonCommercial-ShareAlike 3.0 Unported License

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