Using Social Media to nurture your Social Awareness is a lot more work than just running an event. This is an experience from running twestival

1. Nurturing Social Awareness
A Twestival Experience
through Social Media

2. Twestival SG 2010
• March 25th 2010
• Focus: Concern Worldwide
• Held at Brewerkz, Clarke Quay
• Attendees: 220
• 2 Bands
• 1 Street Magician
• 1 Face Painter
• 1 Professional Emcee

3. Twestival SG 2010
• 5 Lucky Draw Prize Contributors
• 9 Sponsors
• 6 Organisers
• 4 Helpers
• Total raised: Over USD7000 of
which USD4500 was raised on the
night itself
• Top 10 nation in total fund raised
• Top 3 in amount raised per 1000
inhabitants

6. It's not that impressive

7. But It's not about us

8. Twestival 2010
• 175 cities
• USD 462,632.54
• 100% donated
• Over 15,000 attendees
• Over 200,000 articles
• 285 videos with estimated 2
million views
• Worldwide news coverage

9. Impact of Twestival

10. It all started with 1 tweet

11. Why nurture your social
network?

12. Why nurture your social network?
• Because it doesn't happen
overnight
• It builds lasting relationships
• Understand public opinion, trends
and happenings
• Learn from the masses
• Understand your tribe
• Able to connect personally

13. And because it's Cool!

14. How do you nurture your social network?

15. Discover.Connect.Engage

16. Discover.Connect.Engage
• Peers
• Influencers
• Trends
• Supporters
• Fans
• Related Real-Time News

17. Discover.Connect.Engage
• Add them as friends
• Check out their blogs/interest
• Listen and follow conversations
• Understand their passion/interest
• Check out their friends
• Borderline stalking

18. Discover.Connect.Engage
• Communicate with your tribe
• Engage in online conversations
• Link related interesting news/pictures/thoughts
• Repurpose information
• Create unique captivating content relevant to your tribe
• Feedback

19. Learnings
• It's not about short term events but long term
engagements
• You never know when you need someone's help so
respond to everyone
• Yes it's an investment in time. Time is the key to any
relationships
• Everyone has their own tribe and influences and you don't
know who you might meet or reach

20. You have to give to receive

21. Now back to twestival
How does all that relate?

22. Thank you

23. Contacts - @mikefoong
http://www.twitter.com/mikefoong
http://facebook.com/mikefoong
mikefoong@gmail.com
Web TV: JuicyNDelicious
http://juicyndelicious.wordpress.com
http://youtube.com/user/juicyndelicioustv
Podcast:
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