Some Rights Reserved:

  How Creative Commons
    Can Help The Arts
[why and what]
All Rights Reserved
[by Tom Bell]
In cyberspace there’s no way to “use” a
   cyberspace, there s           use
  work without simultaneously making a
      ...
Just at the moment that Internet
technologies explode the opportunities for
 collaborative creativity and the sharing of
 ...
Some important institutions like schools,
           universities, governments, and
corporations … rightly hesitate in the...
Some Rights Reserved
[the concert]
[goals]

-Expand audience for Gardner Museum concerts and
artists
-Increase awareness of concert series
-Share otherwise u...
[results]

-As of October 1, more than 1 million downloads in
over 85 countries worldwide
-Collaborations with students, r...
[case studies]
[architecture for humanity]
‘One billion people live in abject poverty.
   Four billion live in fragile but growing
                                ec...
‘create a global open-source network that
 will l t architects and communities share
   ill let   hit t     d        iti  ...
QuickTime™ and a
TIFF (Uncompressed) decompressor
   are needed to see this picture.
[Hopi Nation Straw Bale Home]
          Nathaniel Corum




                  QuickTime™ and a
        TIFF (Uncompressed)...
[Hopi Nation Straw Bale Home]
            Nathaniel Corum




                 QuickTime™ and a
       TIFF (Uncompressed)...
[Hopi Nation Straw Bale Home]
          Nathaniel Corum




                   QuickTime™ and a
         TIFF (Uncompresse...
[Global Village Shelters]
Architectonica, Ferrara Design, GR3 (Grenada)




                       QuickTime™ and a
      ...
[Global Village Shelters]
Architectonica, Ferrara Design, GR3 (Grenada)




                       QuickTime™ and a
      ...
[Global Village Shelters]
Architectonica, Ferrara Design, GR3 (Grenada)




                      QuickTime™ and a
       ...
[open architecture challenge]

-Re-imagine the portable classroom
-Eliminate health concerns associated with current
desig...
QuickTime™ and a
TIFF (Uncompressed) decompressor
   are needed to see this picture.
[results]

-As of October 1, 2,017 freely licensed projects posted
online
-12,990 contributing members of the OAN
-109 pro...
[music publishing]
Almost all music published before 1923 is
in the public domain in the United States.

   But often this music is only avai...
[goal]

-Create method for sharing freely usable editions,
particularly of PD classical music
[Choral Public Domain Library]

-One of the world’s largest free sheet music sites
-Scores, texts, translations, and infor...
[Mutopia]

-Sheet music editions for free download, including
all instrumentations
-Primarily editions of PD classical wor...
[Mutopia]




          QuickTime™ and a
TIFF (Uncompressed) decompressor
   are needed to see this picture.
[results]

-CPDL currently has 9,726 score pages, 3,035 texts &
translations, from 452 contributors
-Mutopia has 1,464 sco...
[the commons]
[goals]
-Distribute Library of Congress photo archives more
widely
-Crowd-source information on a large number of
images t...
[street in industrial town in
      massachusetts]



                  QuickTime™ and a
        TIFF (Uncompressed) decom...
‘The movie poster looks like The Thief of
    Bagdad, 1940, with Sabu. S ce that
      agdad, 9 0,      Sabu Since a
 open...
‘This is the corner of School and Main
Streets
S ee s in Brockton, Mass. I ac ua y a e in
              oc o , ass actuall...
[sylvia sweets tea room]
[ y                    ]
Corner of School & Main Streets,
          Brockton, MA
                ...
[Operating a hand drill
 at Vultee-Nashville]



               QuickTime
               QuickTime™ and a
     TIFF (Uncom...
[tags]
     worker
        k
      drill
Rosie the Riveter
    uniform
    industry
    strength
  sheet metal
      stoic
[results]
-9.8 million views of Lib
 9 8 illi     i     f Library i
                              images
-500 records upda...
[magnatune]
[goals]
- Create a “not evil” record label that will address file-
sharing constructively
- Allow customers to set value
-...
[results]
- Viral spreading of music via podcasting and
embeddable audio players
- Average price paid for an album is $8.9...
[nine inch nails]
‘we believe in finding ways to utilize new
 we
  technologies instead of fighting them.’

                            - Tr...
[f
            [free music]
                     i ]
-NIN has released two albums available for
free download, Ghosts and ...
[remix.nin.com]
[remix nin com]
[
               [results]
                    lt ]
-Produced and sold high-priced deluxe
                       g p
editi...
[cc license options]
Attribution
Non-Commercial
No Derivatives
Share Alike
Attribution NonCommercial - N D i
Att ib ti - N C       i l No Derivs
[license formats]
[for humans]




            QuickTime™ and a
  TIFF (Uncompressed) decompressor
     are needed to see this picture.
[for lawyers]




            QuickTime
            QuickTime™ and a
  TIFF (Uncompressed) decompressor
     are needed to...
[for machines]
            QuickTime™ and a
        TIFF (LZW) decompressor
     are needed to see this picture.




     ...
[for machines]
                QuickTime™ and a
            TIFF (LZW) decompressor
         are needed to see this pictur...
[for machines]

-Flickr
-Internet Archive
-Soundclick
-Blogger
 Bl
-Movable Type
-Typepad
-Morpheus
[legal considerations]
[questions to ask]
- A you th copyright h ld ?
  Are   the     i ht holder?
- Are there others who have copyright?
- Is yo...
[closing thoughts]
[your questions]




      ?
[contact]
Charlotte Landrum
Associate Director
          Director,
Conservatory Media Relations
Oberlin College
charlotte....
Some Rights Reserved: How Creative Commons Licensing Can Engage and Expand Your Audience
Some Rights Reserved: How Creative Commons Licensing Can Engage and Expand Your Audience
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Some Rights Reserved: How Creative Commons Licensing Can Engage and Expand Your Audience

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Creative Commons helps artists and institutions to define the terms under which they share their creations with the public. In this session, learn how Creative Commons can help you expand the reach of your next creative endeavor, online and off.

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Some Rights Reserved: How Creative Commons Licensing Can Engage and Expand Your Audience

  1. 1. Some Rights Reserved: How Creative Commons Can Help The Arts
  2. 2. [why and what]
  3. 3. All Rights Reserved
  4. 4. [by Tom Bell]
  5. 5. In cyberspace there’s no way to “use” a cyberspace, there s use work without simultaneously making a “copy ” copy.
  6. 6. Just at the moment that Internet technologies explode the opportunities for collaborative creativity and the sharing of knowledge, uncertainty over permissions interferes with that collaboration.
  7. 7. Some important institutions like schools, universities, governments, and corporations … rightly hesitate in the face of that uncertainty. - Larry Lessig, 2005
  8. 8. Some Rights Reserved
  9. 9. [the concert]
  10. 10. [goals] -Expand audience for Gardner Museum concerts and artists -Increase awareness of concert series -Share otherwise unavailable concert recording archives
  11. 11. [results] -As of October 1, more than 1 million downloads in over 85 countries worldwide -Collaborations with students, radio, other projects -Increased web traffic and concert ticket sales -Positive buzz in many languages and types of outlets
  12. 12. [case studies]
  13. 13. [architecture for humanity]
  14. 14. ‘One billion people live in abject poverty. Four billion live in fragile but growing economies. One in seven live in slum settlements settlements. By 2030 it will be one in three. … What is needed is not one solution but millions of solutions.’ -Architecture for Humanity
  15. 15. ‘create a global open-source network that will l t architects and communities share ill let hit t d iti h and build designs to house the world.’ - Cameron Sinclair, 2006
  16. 16. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  17. 17. [Hopi Nation Straw Bale Home] Nathaniel Corum QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  18. 18. [Hopi Nation Straw Bale Home] Nathaniel Corum QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  19. 19. [Hopi Nation Straw Bale Home] Nathaniel Corum QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  20. 20. [Global Village Shelters] Architectonica, Ferrara Design, GR3 (Grenada) QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  21. 21. [Global Village Shelters] Architectonica, Ferrara Design, GR3 (Grenada) QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  22. 22. [Global Village Shelters] Architectonica, Ferrara Design, GR3 (Grenada) QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  23. 23. [open architecture challenge] -Re-imagine the portable classroom -Eliminate health concerns associated with current designs -Architects partner with schools to design local, customized, sustainable designs -Will share hundreds of resulting designs freely with schools, to raise standards f all h l t i t d d for ll
  24. 24. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  25. 25. [results] -As of October 1, 2,017 freely licensed projects posted online -12,990 contributing members of the OAN -109 projects have been constructed; another 57 are in construction currently
  26. 26. [music publishing]
  27. 27. Almost all music published before 1923 is in the public domain in the United States. But often this music is only available in copyrighted editions, which are expensive and cannot be freely copied and shared.
  28. 28. [goal] -Create method for sharing freely usable editions, particularly of PD classical music
  29. 29. [Choral Public Domain Library] -One of the world’s largest free sheet music sites -Scores, texts, translations, and information on choral music, mostly in the public domain -All scores can be freely used
  30. 30. [Mutopia] -Sheet music editions for free download, including all instrumentations -Primarily editions of PD classical works, but hosts arrangements and new music, t t d i too -All scores licensed under CC, as selected by author
  31. 31. [Mutopia] QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  32. 32. [results] -CPDL currently has 9,726 score pages, 3,035 texts & translations, from 452 contributors -Mutopia has 1,464 scores currently available and another 100 in the works -Both make performance of classical music easier and less costly
  33. 33. [the commons]
  34. 34. [goals] -Distribute Library of Congress photo archives more widely -Crowd-source information on a large number of images to increase amount and quality of information on photos h t -Bring American history to life online
  35. 35. [street in industrial town in massachusetts] QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  36. 36. ‘The movie poster looks like The Thief of Bagdad, 1940, with Sabu. S ce that agdad, 9 0, Sabu Since a opened in New York in December 1940, this must be several months later in 1941.’ - italiangerry
  37. 37. ‘This is the corner of School and Main Streets S ee s in Brockton, Mass. I ac ua y a e in oc o , ass actually ate Sylvia Sweet's Tea Room, which (though its name changed) was still active as a g ) coffee shop at least into the Sixties.’ - AntyDeluvian
  38. 38. [sylvia sweets tea room] [ y ] Corner of School & Main Streets, Brockton, MA , QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  39. 39. [Operating a hand drill at Vultee-Nashville] QuickTime QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  40. 40. [tags] worker k drill Rosie the Riveter uniform industry strength sheet metal stoic
  41. 41. [results] -9.8 million views of Lib 9 8 illi i f Library i images -500 records updated with new information from Flickr -Personal histories gathered -The Library now has 15,000 contacts on Flickr and has joined 200 groups -Project h b P j t has been expanded t i l d other d d to include th institutions, including the Powerhouse Museum in Australia, the Smithsonian Institution, and the Brooklyn Museum
  42. 42. [magnatune]
  43. 43. [goals] - Create a “not evil” record label that will address file- sharing constructively - Allow customers to set value - Build audience for new artists by allowing customers to preview music in full
  44. 44. [results] - Viral spreading of music via podcasting and embeddable audio players - Average price paid for an album is $8.93, even though $8 is suggested price and can pay as little as $5 - Classical has a 16% market share - Magnatune currently offers 582 albums by 261 artists
  45. 45. [nine inch nails]
  46. 46. ‘we believe in finding ways to utilize new we technologies instead of fighting them.’ - Trent Reznor, 2008
  47. 47. [f [free music] i ] -NIN has released two albums available for free download, Ghosts and The Slip -DRM-free formats encouraged sharing and modifying dif i - Pricey deluxe editions provide revenue stream -Sponsored YouTube competition, “Ghosts Film Festival,” invited fans to submit their own videos id -remix.nin.com provides a forum for fans to interact and share music
  48. 48. [remix.nin.com] [remix nin com]
  49. 49. [ [results] lt ] -Produced and sold high-priced deluxe g p editions of albums to generate revenue; copies sold out rapidly -As of October 1, received 1 844 video A fO t b 1 i d 1,844 id submissions on YouTube -Continue to cultivate a direct-to-fans Continue direct to fans approach since Reznor left his record label
  50. 50. [cc license options]
  51. 51. Attribution
  52. 52. Non-Commercial
  53. 53. No Derivatives
  54. 54. Share Alike
  55. 55. Attribution NonCommercial - N D i Att ib ti - N C i l No Derivs
  56. 56. [license formats]
  57. 57. [for humans] QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  58. 58. [for lawyers] QuickTime QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  59. 59. [for machines] QuickTime™ and a TIFF (LZW) decompressor are needed to see this picture. QuickTime™ and a TIFF (LZW) decompressor are needed to see this picture.
  60. 60. [for machines] QuickTime™ and a TIFF (LZW) decompressor are needed to see this picture. QuickTime™ and a TIFF (LZW) decompressor are needed to see this picture.
  61. 61. [for machines] -Flickr -Internet Archive -Soundclick -Blogger Bl -Movable Type -Typepad -Morpheus
  62. 62. [legal considerations]
  63. 63. [questions to ask] - A you th copyright h ld ? Are the i ht holder? - Are there others who have copyright? - Is your work clearly marked with your cc license? - Is it clear how users should attribute the work? - Have you considered the implications of the cc license you selected to use?
  64. 64. [closing thoughts]
  65. 65. [your questions] ?
  66. 66. [contact] Charlotte Landrum Associate Director Director, Conservatory Media Relations Oberlin College charlotte.landrum@oberlin.edu 440.775.5474 www.oberlin.edu b li d

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