How to Folk with Web 2.0The Sharing of Culture & The Culture of Sharing<br />Middle Atlantic Folklorists Association<br />...
Agenda<br /><ul><li>The Culture of Sharing
What is Web 2.0?
What impact has it had on contemporary culture?
The Sharing of Culture
How can Web 2.0 tools help to connect contemporary audiences with traditional culture?
How else can Web 2.0 tools assist folklorists in their work?
Q & A</li></li></ul><li>The Culture of Sharing<br />
The Culture of Sharing<br />What is Web 2.0?<br />A theoretical shift in the role of the Internet<br />From a one-directio...
The Culture of Sharing<br />
The Culture of Sharing<br />
The Culture of Sharing<br />What impact has Web 2.0 had on contemporary culture?<br />
The Culture of Sharing<br />Fresh content<br />Participation and engagement<br />Peers as gatekeepers<br />Transparency<br...
The Sharing of Culture<br />So how can Web 2.0 tools help to connect contemporary audiences with traditional culture?<br />
The Sharing of Culture<br />Social Media<br />Blogging<br />Microblogging<br />Photo and Video Sharing<br />Podcasting and...
The Sharing of Culture<br />How else can Web 2.0 tools assist folklorists in doing their work?<br />
The Sharing of Culture<br />Content Management Systems<br />Demystifying RSS<br />
Content Management Systems (CMS)<br />What it is:<br />Web-based software that allows you to maintain your Web site.<br />...
Embedded Twitter Feed<br />
RSS<br />What it is:<br />“Really Simple Syndication”<br />XML feeds of Web content that is pulled together with an “aggre...
RSS Symbol<br />
RSS Feed <br />
Media Sharing Sites<br />What do they do?<br /><ul><li>Allow users to upload their videos and still images to the internet...
Players may be embedded on sites
Broaden reach to new audiences</li></li></ul><li>
Social Networking<br />What it is:<br />User-populated Web sites that allow people to connect to each other, and share per...
Second Life<br />What it is:<br />A “virtual world” online. 3D, spatially-oriented, user-built.  Over 15M users.<br />Free...
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How To Folk With Web 2.0

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Web 2.0 is a term coined to describe the explosion of online tools and social networking sites in recent years driven by a philosophy of participation and sharing. With such a strong philosophical connection between Web 2.0 and folk culture, it seems only natural that these tools and sites could be of great use to folklorists. Pulling on specific examples from the folklife community, this session will demystify various online tools and sites as well as explore their potential uses in programming and research for traditional art and folk culture.

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  • Streamlined way to keep Web content fresh. Provides the ability to distribute content generation and upkeep, and tools that allow users to interact with an organization online.
  • Blog: short for web-log. Started as diaries online, has become a diverse genre of Web site. Posts are added regularly and displayed in chronilogical order. A blog is usually associated with a particular theme.
  • Vlog: Video web log. Same concept as a blog, but with video. Many people maintain their vlogs by uploading video to YouTube, then embedding video into a traditional blog software
  • Microblogging: a form of blogging that allows users to write brief text updates
  • Podcasting: a series of audio or video digital-media files distributed over the Internet by syndicated download, through Web feeds, to portable media players and personal computers.
  • How To Folk With Web 2.0

    1. 1. How to Folk with Web 2.0The Sharing of Culture & The Culture of Sharing<br />Middle Atlantic Folklorists Association<br />June 5, 2009<br />David Dombrosky<br />Center for Arts Management and Technology<br />
    2. 2. Agenda<br /><ul><li>The Culture of Sharing
    3. 3. What is Web 2.0?
    4. 4. What impact has it had on contemporary culture?
    5. 5. The Sharing of Culture
    6. 6. How can Web 2.0 tools help to connect contemporary audiences with traditional culture?
    7. 7. How else can Web 2.0 tools assist folklorists in their work?
    8. 8. Q & A</li></li></ul><li>The Culture of Sharing<br />
    9. 9. The Culture of Sharing<br />What is Web 2.0?<br />A theoretical shift in the role of the Internet<br />From a one-directional flow of information to a multi-directional flow of information<br />
    10. 10. The Culture of Sharing<br />
    11. 11. The Culture of Sharing<br />
    12. 12. The Culture of Sharing<br />What impact has Web 2.0 had on contemporary culture?<br />
    13. 13. The Culture of Sharing<br />Fresh content<br />Participation and engagement<br />Peers as gatekeepers<br />Transparency<br />Media saturation and expectation<br />Personal voice vs organizational voice<br />Smaller window for seizing attention<br />
    14. 14. The Sharing of Culture<br />So how can Web 2.0 tools help to connect contemporary audiences with traditional culture?<br />
    15. 15. The Sharing of Culture<br />Social Media<br />Blogging<br />Microblogging<br />Photo and Video Sharing<br />Podcasting and Audio Streaming<br />Live Video Streaming<br />Social Networks<br />
    16. 16. The Sharing of Culture<br />How else can Web 2.0 tools assist folklorists in doing their work?<br />
    17. 17. The Sharing of Culture<br />Content Management Systems<br />Demystifying RSS<br />
    18. 18. Content Management Systems (CMS)<br />What it is:<br />Web-based software that allows you to maintain your Web site.<br /> (WYSIWYG vs. Database driven)<br />
    19. 19.
    20. 20.
    21. 21.
    22. 22.
    23. 23.
    24. 24.
    25. 25. Embedded Twitter Feed<br />
    26. 26.
    27. 27.
    28. 28.
    29. 29.
    30. 30. RSS<br />What it is:<br />“Really Simple Syndication”<br />XML feeds of Web content that is pulled together with an “aggregator” or “reader” so you can stay up-to-date with frequently changing content.<br />
    31. 31.
    32. 32.
    33. 33. RSS Symbol<br />
    34. 34. RSS Feed <br />
    35. 35.
    36. 36. Media Sharing Sites<br />What do they do?<br /><ul><li>Allow users to upload their videos and still images to the internet and share them with the world</li></ul>Why is this useful for artists?<br /><ul><li>No local media hosting necessary
    37. 37. Players may be embedded on sites
    38. 38. Broaden reach to new audiences</li></li></ul><li>
    39. 39.
    40. 40.
    41. 41. Social Networking<br />What it is:<br />User-populated Web sites that allow people to connect to each other, and share personal or professional information online<br />
    42. 42.
    43. 43.
    44. 44.
    45. 45.
    46. 46. Second Life<br />What it is:<br />A “virtual world” online. 3D, spatially-oriented, user-built. Over 15M users.<br />Free to download, real currency buys Linden Dollars, which can be used to buy “virtual land” and other business-based commodities<br />To interact, you create an “Avatar” who travels through the time-space of Second Life.<br />
    47. 47.
    48. 48.
    49. 49.
    50. 50.
    51. 51. Onsite technology<br />
    52. 52. Discussion<br />Opportunities for the arts <br />Content rich field<br />Opinion-generating content<br />Strong dialogue = engaged participants<br />Increased potential to grow donor base<br />New ways to engage younger audiences<br />Increased “face time” through multiple channels<br />Increased brand penetration (toothpaste)<br />Draw-backs<br />Time / resources / staff investments<br />Scope creep<br />
    53. 53. RESOURCES<br />www.Idealware.org – articles, webinars<br />www.NTEN.org – articles, webinars, conference, online forums, <br />www.NPower.org – consulting<br />www.TechSoup.org – discounted software, articles, services<br />CAMT resources:<br />camt.artsnet.org - products, services<br />www.TechnologyInTheArts.org – professional development, conference, blog, podcast, resource list<br />

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