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Pandora
             and
               d
The Music Genome Project


     Dan Lythcott-Haims
       Creative Director
Listeners




Musicians           Labels
The Music Genome Project
                    j
Connecting Artists
         g
 to an Audience


The Musicians Middle Class
Pandora is not the arbiter
  of cool, the judge of good
     cool
taste, or the starter of trends
      ,
Connecting Listeners
         g
     to Music


We want to be your best friend
Helping Labels
    p g
Sell More Music


Wagging the long tail
How does music get
selected for inclusion?
How does music get
    analyzed?
        y
The Music Genome Project
                    j
Pandora and the Music Genome Project
Pandora and the Music Genome Project
Pandora and the Music Genome Project
Pandora and the Music Genome Project
Pandora and the Music Genome Project
Pandora and the Music Genome Project
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Pandora and the Music Genome Project

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The Music Genome Project is the most sophisticated taxonomy of musical information ever collected assembling literally hundreds of musical attributes or “genes” into a very large Music Genome. It is the power that underlies Pandora’s ability to create personalized radio stations suited to the tastes of each individual listener. Personalized radio is a powerful tool benefitting artists, fans, and the music industry as a whole.

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Pandora and the Music Genome Project

  1. 1. Pandora and d The Music Genome Project Dan Lythcott-Haims Creative Director
  2. 2. Listeners Musicians Labels
  3. 3. The Music Genome Project j
  4. 4. Connecting Artists g to an Audience The Musicians Middle Class
  5. 5. Pandora is not the arbiter of cool, the judge of good cool taste, or the starter of trends ,
  6. 6. Connecting Listeners g to Music We want to be your best friend
  7. 7. Helping Labels p g Sell More Music Wagging the long tail
  8. 8. How does music get selected for inclusion?
  9. 9. How does music get analyzed? y
  10. 10. The Music Genome Project j

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