David Dombrosky Center for Arts Management and Technology September 24, 2009 Technology Now A Crash Course in Online Tools...
Executive Director Blogger Tweeter Communicator Arts Advocate Strategic Marketer NOT  AN  EXPERT Just an arts administrato...
What We’ll Cover: <ul><li>Overview of Web 2.0 </li></ul><ul><li>Welcome to the Wonderful World of FREE! </li></ul><ul><li>...
Web 2.0 – What Is It? A theoretical shift in the role of the Internet from a predominantly unidirectional communication ch...
*  Image by David Ciccarelli from  http://blogs.voices.com/thebiz/2006/09/web_20_definition.html
 
Welcome to the Wonderful World of Free
<ul><li>Three Types of “Free” Software or Web-based Services </li></ul><ul><li>Freeware  - fully functional for an unlimit...
Why Free Isn’t Always Easy <ul><li>Lack of familiarity </li></ul><ul><li>Inadequate technical support </li></ul><ul><li>Fr...
The 21 st  Century Online Toolbox Administration Communication
Getting Some Perspective Administration Communication <ul><li>These are tools, not magic bullets. </li></ul><ul><li>Try it...
Google:  The Small Office’s Best Friend E-mail Groups Calendar Sites Analytics Grants Docs Blogger YouTube Checkout
Donor Management Systems Find the DMS that’s right for you!  Click on the image to the left for a free consumers guide *  ...
Constituent Relationship Management (CRM) Systems A CRM allows you to chart all of the ways in which you interact with con...
Content Management Systems From the Idealware.org report “ Comparing Open Source Content Management Systems .” How satisfi...
ESP – Is Yours Cheap? <ul><li>Email Service Providers (ESP) allow you to send e-mail messages to many people at one time w...
RSS Feeds: Bringing the Mountain to Mohammed The presence of this icon in the address bar of your Internet browser indicat...
A  web page may also use the RSS symbol to indicate that you may subscribe to one or more content feeds.
 
RSS readers aggregate feed subscriptions into a centralized area to help users stay updated on the latest news and content...
 
 
Curators Moderate a forum Share an aggregated    RSS feed
Social Networks: The Big Three Or Build Your Own!
 
 
 
 
 
 
Facebook Advertising Allows you to target your ads by various criteria.  You can either pay for impressions or pay for cli...
 
Start Thinking About…Mobile Integration <ul><li>By 2012, more people will access the Internet via mobile devices than by l...
6 Resources for Staying Updated on the Evolution <ul><li>Technology in the Arts </li></ul><ul><li>NTEN </li></ul><ul><li>T...
OCTOBER 6 – 2:00-3:30pm EST The Arts and Social Media:  From Experiment to Strategy   Presenter: David Dombrosky, Center f...
This presentation is available at: http://bit.ly/ivSaZ
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Technology Now - Technology Trends and Their Implications for the Arts

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Presented as a workshop for the 2009 Performing Arts Exchange. Covers CMS, open source, CRM, social networking, social media, and more.

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Technology Now - Technology Trends and Their Implications for the Arts

  1. 1. David Dombrosky Center for Arts Management and Technology September 24, 2009 Technology Now A Crash Course in Online Tools and Their Implications for the Arts
  2. 2. Executive Director Blogger Tweeter Communicator Arts Advocate Strategic Marketer NOT AN EXPERT Just an arts administrator who pays attention to the constantly changing world of technology
  3. 3. What We’ll Cover: <ul><li>Overview of Web 2.0 </li></ul><ul><li>Welcome to the Wonderful World of FREE! </li></ul><ul><li>The 21 st Century Online Toolbox </li></ul><ul><ul><li>Tools for Administration </li></ul></ul><ul><ul><ul><li>Google: The Small Office’s Best Friend </li></ul></ul></ul><ul><ul><ul><li>Donor Management Systems </li></ul></ul></ul><ul><ul><ul><li>Constituent Relationship Management Systems </li></ul></ul></ul><ul><ul><ul><li>Content Management Systems </li></ul></ul></ul><ul><ul><li>Tools for Communication </li></ul></ul><ul><ul><ul><li>Email Service Providers – Is Yours Cheap? </li></ul></ul></ul><ul><ul><ul><li>RSS Feeds </li></ul></ul></ul><ul><ul><ul><li>Social Media </li></ul></ul></ul><ul><ul><ul><li>Social Networking </li></ul></ul></ul><ul><ul><ul><li>Advertising </li></ul></ul></ul><ul><ul><ul><li>Mobile Integration </li></ul></ul></ul><ul><li>Resources for Keeping Up with the Evolution </li></ul>
  4. 4. Web 2.0 – What Is It? A theoretical shift in the role of the Internet from a predominantly unidirectional communication channel to an overwhelmingly multi-directional communication channel.
  5. 5. * Image by David Ciccarelli from http://blogs.voices.com/thebiz/2006/09/web_20_definition.html
  6. 7. Welcome to the Wonderful World of Free
  7. 8. <ul><li>Three Types of “Free” Software or Web-based Services </li></ul><ul><li>Freeware - fully functional for an unlimited time with no cost Examples : Irfanview , Aviary.com , Mozilla products </li></ul><ul><li>Freemium - basic services for free, while charging a premium for advanced or special features Examples : Quickbooks , Huddle.net , YouSendIt.com </li></ul><ul><li>Open-Source - permits users to use, change, and improve the software, and to redistribute it in modified or unmodified forms Examples : OpenOffice.org , PDF Creator </li></ul>* Definitional phrases from http://en.wikipedia.org
  8. 9. Why Free Isn’t Always Easy <ul><li>Lack of familiarity </li></ul><ul><li>Inadequate technical support </li></ul><ul><li>Free code still requires someone to manipulate it and update it </li></ul><ul><li>Sometimes you get what you pay for </li></ul>
  9. 10. The 21 st Century Online Toolbox Administration Communication
  10. 11. Getting Some Perspective Administration Communication <ul><li>These are tools, not magic bullets. </li></ul><ul><li>Try it – you might like it. </li></ul><ul><li>You don’t have to do it all! </li></ul><ul><li>Respect your capacity </li></ul>
  11. 12. Google: The Small Office’s Best Friend E-mail Groups Calendar Sites Analytics Grants Docs Blogger YouTube Checkout
  12. 13. Donor Management Systems Find the DMS that’s right for you! Click on the image to the left for a free consumers guide * From the NTEN 2008 Donation Management System Satisfaction Survey
  13. 14. Constituent Relationship Management (CRM) Systems A CRM allows you to chart all of the ways in which you interact with constituents over time. * From the NTEN 2007 CRM Satisfaction Survey Salesforce offers 501(c)(3) nonprofits up to 10 user licenses for FREE. Click on the image to the left for more information.
  14. 15. Content Management Systems From the Idealware.org report “ Comparing Open Source Content Management Systems .” How satisfied other nonprofits are with their CMS tools? Click on the box to the right to download the NTEN 2008 CMS Satisfaction Survey.
  15. 16. ESP – Is Yours Cheap? <ul><li>Email Service Providers (ESP) allow you to send e-mail messages to many people at one time without labeling you as a spammer. </li></ul><ul><li>Other benefits include: </li></ul><ul><li>HTML templates </li></ul><ul><li>HTML / Plain Text Delivery </li></ul><ul><li>Analytics </li></ul><ul><li>Opt-out capacity </li></ul>Vertical Response provides nonprofits with a free mass e-mail service if they send less than 10,000 emails per month. Other low cost service providers:
  16. 17. RSS Feeds: Bringing the Mountain to Mohammed The presence of this icon in the address bar of your Internet browser indicates that the content on the web page is syndicated with an RSS feed. To create RSS feeds: To aggregate RSS feeds: RSS (Really Simple Syndication) is a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it. RSS solves a problem for people who regularly use the web. It allows you to easily stay informed by retrieving the latest content from the sites you are interested in. You save time by not needing to visit each site individually. * Description from What Is RSS?
  17. 18. A web page may also use the RSS symbol to indicate that you may subscribe to one or more content feeds.
  18. 20. RSS readers aggregate feed subscriptions into a centralized area to help users stay updated on the latest news and content from their favorite web sites.
  19. 23. Curators Moderate a forum Share an aggregated RSS feed
  20. 24. Social Networks: The Big Three Or Build Your Own!
  21. 31. Facebook Advertising Allows you to target your ads by various criteria. You can either pay for impressions or pay for clicks.
  22. 33. Start Thinking About…Mobile Integration <ul><li>By 2012, more people will access the Internet via mobile devices than by laptop and desktop computers. </li></ul><ul><li>The overwhelming majority of today’s websites are NOT designed for display on mobile devices. </li></ul><ul><li>What mobile web applications could be assisting you in reaching new as well as current audience members? </li></ul>
  23. 34. 6 Resources for Staying Updated on the Evolution <ul><li>Technology in the Arts </li></ul><ul><li>NTEN </li></ul><ul><li>TechSoup </li></ul><ul><li>Idealist </li></ul><ul><li>Mashable </li></ul><ul><li>ReadWriteWeb </li></ul>
  24. 35. OCTOBER 6 – 2:00-3:30pm EST The Arts and Social Media:  From Experiment to Strategy Presenter: David Dombrosky, Center for Arts Management and Technology   NOVEMBER 5 – 2:00-3:30pm EST Mobile Applications for the Arts: Where Are We? Presenter: Ron Evans, Groupofminds.com Upcoming Technology in the Arts Webinars
  25. 36. This presentation is available at: http://bit.ly/ivSaZ

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