Digital Kids on Branding, Privacy and Technology Bias - PSUWeb13

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Digital Kids on Branding, Privacy and Technology Bias - PSUWeb13

  1. 1. Digital Kids onBranding, Privacyand Technology BiasPSUWeb Conference 2013@andrewsmyk#digitalkids #psuweb13
  2. 2. Digital Kids onBranding, Privacyand Technology BiasPSUWeb Conference 2013@andrewsmyk#digitalkids #psuweb13
  3. 3. Andrew SmykSheridan CollegeProgram CoordinatorPSUWeb Conference 2013@andrewsmyk#digitalkids #psuweb13
  4. 4. “People two, three or four years apartare having completely differentexperiences with technology,”Lee Rainie, director of the Pew Research Center’s Internet and American Life Project.http://www.flickr.com/photos/tocaboca/5523596357/
  5. 5. 10 - 6 - 3
  6. 6. 11 - 7 - 4
  7. 7. the research
  8. 8. the research
  9. 9. 48 interviews3 birthday parties2 girls soccer team2 class room visits
  10. 10. the research
  11. 11. historical view
  12. 12. the research
  13. 13. the research
  14. 14. technology clusters
  15. 15. We preselect the technologywe give to kids
  16. 16. Kids select the technologywith the lowest level ofabstraction
  17. 17. the research
  18. 18. “They have their own brand new one.”- Goldstone“My daughter had her own iPad sinceshe was 1 years old.”- gary2kool“Kids hand me down went to thegrandparents.”- themiss
  19. 19. methods
  20. 20. A/B Testing
  21. 21. A/B with Tablets
  22. 22. 2 iPads (I & II)2 Android Tablets
  23. 23. same apps installed
  24. 24. outcome
  25. 25. variation
  26. 26. iPad Only
  27. 27. children ages 3 to 5 yearsold, know which logo andproducts correspond withwhich brand.
  28. 28. A/B with Web Sites
  29. 29. Two versions of a site created(desktop vs. responsive)
  30. 30. 95%abandon rate
  31. 31. content
  32. 32. content
  33. 33. technology
  34. 34. Technology is neither good nor bad;nor is it neutral. Kranzberg’s six laws of technology.
  35. 35. “This is my iPad.”
  36. 36. Hands on. Minds on. Authentic?
  37. 37. kids
  38. 38. “Why is there a phone in your camera?”
  39. 39. •Folding Chalk Board+•Face Time
  40. 40. •Folding Chalk Board+•Face Time
  41. 41. Technology associationsphone = camera, Kindle = book
  42. 42. “digital” is disappearing
  43. 43. “download” is disappearing
  44. 44. Kids prefer eReaders overtraditional print books
  45. 45. Except when reading is donewith a parent
  46. 46. Adapting Technologies totheir needs
  47. 47. Kids 2 to 6 are task focused,not necessarily goal focused.
  48. 48. analog and digitalworlds
  49. 49. “The movement between digital and traditional analogtools as means of expression and creation comesnaturally to kids. Their movement is seamless andeffortless; we’ve lost this skill as adults.”- Andrew Smykwww.andrewsmyk.com/research/kids-and-robots/
  50. 50. Prototyping
  51. 51. Collaborative drawing
  52. 52. Final Version
  53. 53. adults vs. children
  54. 54. branding
  55. 55. name some search engines?
  56. 56. Googlethe internet
  57. 57. There are other searchengines.
  58. 58. “Really? Why?”
  59. 59. genericTM
  60. 60. privacy
  61. 61. 16 girls16 iPods
  62. 62. 16 girls16 iPods
  63. 63. 16 girls16 iPods
  64. 64. 16 girls16 iPods
  65. 65. Within the peer group,there was no privacy
  66. 66. bias
  67. 67. Touch over typeadaptive/responsive contentmobile over desktop
  68. 68. - Josh Clark (@globalmoxie)“Every Desktop Design HasTo Go Finger-Friendly"
  69. 69. http://alistapart.com/article/future-ready-content“Future-Ready Content”Sara Wachter-Boettcher
  70. 70. Content FirstMobile FirstOrbital Content
  71. 71. other research areas
  72. 72. Under what conditions dochildren have this gesturebias?
  73. 73. With which devices?
  74. 74. What age does this emerge?
  75. 75. Between them and theirparents?
  76. 76. For which kind of activities?
  77. 77. my details• twitter: @andrewsmyk• blog: andrewsmyk.com/research• Feel free to tweet, write, etc.
  78. 78. Thank You!

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