Digital Kids on Branding, Privacy and Technology Bias - MinneWebCon13

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Digital Kids on Branding, Privacy and Technology Bias - MinneWebCon13

  1. 1. Digital Kids onBranding, Privacyand Technology Bias#digitalkids #minnewebcon MinneWebCon 2013 @andrewsmyk
  2. 2. “People two, three or four years apartare having completely differentexperiences with technology,”Lee Rainie, director of the Pew Research Center’s Internet and American Life Project. http://www.flickr.com/photos/tocaboca/5523596357/
  3. 3. 10 - 6 - 3
  4. 4. 11 - 7 - 4
  5. 5. the research
  6. 6. the research
  7. 7. 48 interviews 3 birthday parties1 girls soccer team2 class room visits
  8. 8. the research
  9. 9. historical view
  10. 10. the research
  11. 11. the research
  12. 12. technology clusters
  13. 13. We preselect the technology we give to kids
  14. 14. Kids select the technology with the lowest level of abstraction
  15. 15. the research
  16. 16. “They have their own brand new one.” - Goldstone“My daughter had her own iPad since she was 1 years old.” - gary2kool
  17. 17. methods
  18. 18. A/B Testing
  19. 19. A/B with Tablets
  20. 20. 2 iPads (I & II)2 Android Tablets
  21. 21. same apps installed
  22. 22. outcome
  23. 23. variation
  24. 24. iPad Only
  25. 25. A/B with Web Sites
  26. 26. Two versions of a site created (desktop vs responsive)
  27. 27. 95%abandon rate
  28. 28. content
  29. 29. content
  30. 30. technology
  31. 31. Technology is neither good nor bad;nor is it neutral. Kranzberg’s six laws of technology.
  32. 32. “This is my iPad.”
  33. 33. Hands on. Minds on. Authentic?
  34. 34. kids
  35. 35. “Why is there a phone in your camera?”
  36. 36. Technology associationsphone = camera, Kindle = book
  37. 37. Kids 2 to 6 are task focused,not necessarily goal focused.
  38. 38. analog and digital worlds
  39. 39. “The movement between digital and traditional analogtools as means of expression and creation comesnaturally to kids. Their movement is seamless andeffortless; we’ve lost this skill as adults.” - Andrew Smyk www.andrewsmyk.com/research/kids-and-robots/
  40. 40. Prototyping
  41. 41. Collaborative drawing
  42. 42. Final Version
  43. 43. branding
  44. 44. name some search engines?
  45. 45. Googlethe internet
  46. 46. There are other search engines.
  47. 47. “Really? Why?”
  48. 48. generic TM
  49. 49. privacy
  50. 50. 16 girls16 iPods
  51. 51. 16 girls16 iPods
  52. 52. 16 girls16 iPods
  53. 53. 16 girls16 iPods
  54. 54. Within the peer group,there was no privacy
  55. 55. bias
  56. 56. Touch over typeadaptive/responsive contentmobile over desktop
  57. 57. “Every Desktop Design HasTo Go Finger-Friendly" - Josh Clark (@globalmoxie)
  58. 58. “Future-Ready Content” Sara Wachter-Boettcher http://alistapart.com/article/future-ready-content
  59. 59. Content FirstMobile FirstOrbital Content
  60. 60. other research areas
  61. 61. Under what conditions dochildren have this gesture bias?
  62. 62. With which devices?
  63. 63. What age does this emerge?
  64. 64. Between them and their parents?
  65. 65. For which kind of activities?
  66. 66. my details• twitter: @andrewsmyk• blog: andrewsmyk.com/research• Feel free to tweet, write, etc.• andrewsmyk.com/minnewebcon (nothing yet)
  67. 67. Thank You!

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