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Radio Tv Pr Techniques

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Brett Atwood
Brett Atwood

The document discusses various techniques for promoting public relations campaigns through radio, television, and the internet. It outlines strategies such as radio news releases, audio actualities, video news releases, satellite media tours, and pitching talk shows. These techniques can be used to spread messages on radio stations reaching over 200 million listeners, television stations viewed in 99% of households, and online through web distribution.

BusinessNews & Politics
1 of 14
Radio & TV PR Techniques PR 313
Beyond the Press Release ,[object Object],[object Object],[object Object],[object Object]
Radio Market ,[object Object],[object Object]
Radio News Releases ,[object Object],[object Object],[object Object],[object Object],[object Object]
Audio News Release Scripts ,[object Object],[object Object],[object Object]
Actualities ,[object Object]
Pre-produced audio “news” ,[object Object],[object Object],[object Object]
Radio Media Tours ,[object Object],[object Object],[object Object]
Television Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Video News Releases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
VNR B-Roll ,[object Object],[object Object]
Satellite Media Tours ,[object Object],[object Object]
The Power of Talk Shows ,[object Object],[object Object]
Homework ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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