1. Brandon Dinh
Intro to Web Publishing
Jacqueline Lamer
11 November 2020
SEO Keyword Research & Analysis for SneakerBarDetroit.com
The keywords/phrase I think will drive the most traffic: Jordan Release
The page I’ll be optimizing: https://sneakerbardetroit.com/air-jordan-release-dates/
Competitive Keyword Charts:
SneakerBarDetroit.com
Difficulty
Ranking
Searches/Month Estimated
Clicks/Month
Google
Trends,
5-Year
My site
has
content
aligned
with this
phrase
Page One
Keywords
adidas
yeezy
64 184,000 146,000 Down Somewhat
adidas new
releases
59 1,100 720
jumpman23 79 5,800 3,700
nike air
max 97
67 37,400 18,700
supreme
nike
54 4,100 2,000 Steady
Almost
There
Keywords
sneaker con 95 4,000 2,900
air presto
mid
60 1,300 900
soccer
cleats
52 40 40 No data
2. coming
soon
jordan x 91 1,200 320
nike pride
shoes
87 1,400 900
Keywords
on Pages 2
to 5
just do it 98 28,300 11,300
cheap
jordans
92 16,600 11,400
adidas
basketball
shoes
90 12,800 7,700
nike vapor
max
67 3,900 1,900
jordan 1
retro
49 3,300 1,700
Most
Valuable
Keywords
jordan
release
71 13,300 10,100 Steady Yes
reebok
classic
96 53,500 29,000
ultra boost 93 42,200 22,900 Down
air force 1 96 198,000 76,600
old skool
vans
91 27,900 15,000
Best
Keywords
from
Other
Categories
reebok 98 425,000 333,000 Steady Yes
soldier 12 51 1,100 420
jordan 77 104,000 37,800
yeezy boost
350
65 87,900 44,700
3. kyrie irving
3
96 1,200 570
Ranking
History
Keyword
Options
concord 66 165,000 13,814
jordan new 72 201,000 11,356
sneakers 78 4,090,000 23,526 Up
nike max
air
72 4,090,000 2,667 Steady Somewhat
Sneakernews.com
Page One
Keywords
jordan 1 77 104,000 37,800
shoe palace 86 83,100 66,600
yeezy
supply
67 249,000 231,000
adidas
Ultra boost
94 104,000 64,900
sneakers 98 95,000 36,200
Almost
There
Keywords
adidas
tubular
doom
59 1,900 1,100
ultraboost
4.0
58 4,200 2,700
restock 66 2,000 660 Down
yeezy
oxford tan
50 1,800 600
nike hyper
adapt
97 1,200 600
Keywords
on Pages 2
to 5
derrick rose 95 270,000 132,000
converse
shoes
98 103,000 62,300
4. airforce 1
shoes
69 12,900 6,600
supreme
drop time
91 6,000 4,000 Steady
under
armor
shoes
91 3,600 2,100 Steady No
Most
Valuable
Keywords
adidas 98 1,520,000 1,230,000
new
balance
98 386,000 305,000 Steady Yes
sneaker
news
65 71,400 64,100 Down
yeezy 96 514,000 308,000
nike 98 1,870,000 1,540,000
Best
Keywords
from
Other
Categories
jordan 1 77 104,000 37,800 Up
asics 97 161,000 120,000
space jam 98 75,100 27,400
where to
buy
91 14,200 2,100
foamposite 56 25,100 10,400
Ranking
History
Keyword
Options
nike shoes 66 2,240,000 2,205 Steady Yes
jordan 11’s 69 1,220,000 9167
new
sneakers
84 165,000 22,140
Top 5 Key phrases in Google Trends
1. Jordan Release
6. 5. Adidas Yeezy
Gap Analysis:
When looking at the chart and deciding my five key phrases, I had to look through and
see which ones would be promising enough to generate more traffic to the website. I looked at
search volume, the estimated clicks, etc. and found out a lot about SEO and how it works.
Choosing the phrase jordan release to me would be the best in generating traffic because it
generated nearly the same amount of clicks per month as it did searches per month, which means
if the site ends up on page one, it could be ranked higher. The other four phrases are already
phrases that are developing a lot of clicks per month, and while the trends that google show see
that they are steady, the interest on these phrases should go back up once the year comes to an
7. end. SBD also has a lot of posts for the phrases reebok and new balance that generate a lot of
traffic that could lead to even more.
Keyword Ranking Analysis:
SneakerBarDetroit.com SneakerNews.com
Jordan release 2 11
Reebok Not in top 100 Not in top 100
Nike max air 51 11
New balance Not in top 100 45
Adidas yeezy Not in top 100 Not in top 100
This summary rank chart shows that Sneakernews, even though it is a much bigger site
that gets more traffic than SBD, ranked about the same in the 5 phrases I chose above. It also
means that even with a very broad term like jordan release, SBD is ranking higher than
Sneakernews is, with it not even ranking on page one for the jordan release phrase.
Potential Traffic:
Searches Per
Month
# of Additional
Monthly Visits
if Ranked No. 1
Average
Monthly Visits
Potential
Monthly Visits
Jordan release 13,300 4,256 2,689,000 2,693,256
Reebok 425,000 136,000 2,689,000 2,825,000
Nike max air 4,090,000 1,308,800 2,689,000 3,997,800
New balance 386,000 123,520 2,689,000 2,812,520
Adidas yeezy 184,000 58,880 2,689,000 2,747,880
This potential traffic chart is meant to showcase how many potential monthly visitors the
site could get if it ranked number one. Realistically, the only ones that could come to fruit would
be the jordan release phrase or the nike max air phrase. I say it’s possible for those two phrases
because they were the only two ranked when the keyword ranking analysis came out for both
sites. This helps me choose my ultimate key phrase because I already know that Sneakernews
would rank higher in the other 3 phrases provided, which are adidas yeezy, reebok and new
balance. Jordan release, already ranked at number 2, could get a big push in traffic if it landed
the number one spot, as people tend to always click on the first website they see.
Ultimate Key phrase Choice:
My ultimate key phrase, which is still jordan releases, would still potentially be the best
choice to drive the most traffic to the page at the top. The reason why I say this is because after
8. doing all the research and looking at the Google trends is that SBD already ranks high in terms of
that phrase, which is bringing in a lot of traffic already. The searches per month were said to be
around 73,000 when looking at the ranking analysis between the two competing sites. This
means that, with a very big brand that every major sneaker site has, for SBD to be ranked
number two in this category is major. Not only will traffic still be coming in at a steady pace, but
soon it should be ranked number one, with the amount of jordan release posts that get put on the
site every day, SBD is bound to rank number 1 with that key phrase soon.
HTML: Implementation of Key phrase Choice
1. Title Tags
Current Tags: <title>Air Jordan Release Dates 2020 | Sneaker Bar Detroit</title>
Sneakernews: <title>Air Jordan Release Dates 2020 | SneakerNews.com</title>
Recommended New Title Tag for SneakerBarDetroit.com: <title>Jordan Release | Sneaker
Bar Detroit</>
Explanation: Title tags are very important because it helps search engines understand your page
and it gives a lot of the audience the first impression about a page. When changing the title tag, it
takes you basically to the home page of SBD, where you can scroll down just an inch and see the
jordan releases right under the main shoes showcased for that day or the popular post for that
day. I chose to change the title tag because even though it takes you to the main page, users
might be curious and browse on the site for longer than usual.
2. Description Meta Tag
9. Current Meta Tags: <meta name=” description” content=” SBD’s Air Jordan Release Dates
2020 release calendar updated daily. We update our Jordan Release Dates page daily, so you’ll
never miss any release dates.”>
Sneakernews.com: no meta tags.
Recommended New Meta Tags for SneakerBarDetroit.com: <meta name=” description”
content=” SBD jordan release. Jordan release dates for 2020 that are updated every day, so you’ll
never get bored.”>
Explanation: Meta tags are important because they determine how SBD will appear in SERP’s
and will impact how your traffic and engagement rates go, since people might be more inclined
to click through the site if you have good meta tags. I chose the meta tags above because they are
simple and don’t say a lot and can catch the readers attention.
3. Image ALT Text
SneakerBarDetroit.com Image Tag Details:
Image file name = SBD-Logo-2020-Website-retina.png
Alt text = none
Recommendation to Improve SneakerBarDetroit.com image name and ALT Text:
Image name recommendation = “Sneaker-Bar-Detroit-Website-Logo.png
Alt text = “SneakerBarDetroit is a shoe blog website that brings new sneaker releases daily.”
Explanation: Alt attribute tags are important for websites to have because they should be
accessible to anyone, including the disabled. With alt tags, visually impaired audience members
will be able to be read the alt attribute to better understand the page that they are on. My
recommended improvements aren’t much since the key phrase is already highly ranked, but these
recommendations will likely generate the site more traffic to SBD by making the title tags the
exact same as the key phrase and having the meta tag descriptions toned down a little.
