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Seo Analysis Report of Printvenue.com

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Printvenue.com: Printvenue India provide custom printed products like *Keychain *Card Holder *Pen Drive *Business Card *Pens and many More items

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Seo Analysis Report of Printvenue.com

  1. 1. SEO Analysis of Printvenue.com Important Area of SEO Analysis : 1. Competitor Analysis 2. On page analysis 1. All Meta Tag Analysis 2. Webpages Load Time Analysis 3. Canonical Issues 4. URL Structure and Navigation 5. Image Optimization 6. Site Map (All Type) 7. Keywords optimization and density check 3. Off Page Analysis 1. Local Listing Analysis 2. Blog Analysis 3. Search Engine & Web Directory Submission Analysis 1
  2. 2. On Page Optimization How 1. How do you build trust? The more you can build these elements into your site the better: 1. Clean and beautiful design 2. Correct spelling and grammar 3. Image Optimization 1. Share image 2. Write alt tag on Image 4. Signs of social sharing 1. Add-ons LIKE: FB, TW…. 5. Links to trustworthy sources 6. High-quality images and visuals 7. Add all type site map 1. XML 2. ROR 3. TXT 8. Solid, detailed content updated frequently of all brands 9. Presence of community and conversation through comments 2
  3. 3. On Page Factor in Info graphics 3
  4. 4. …Continue 4
  5. 5. Duplicate Meta tag 5
  6. 6. …Continue http://www.printvenue.com/c/hoodies?id=0%2C345%2C346%2C223 http://www.printvenue.com/c/desk-organizers?id=0%2C1%2C100 http://www.printvenue.com/c/magnets?id=0%2C234%2C224 http://www.printvenue.com/c/men-clothing?id=0%2C345 http://www.printvenue.com/c/cushions-pillows?id=0%2C171 http://www.printvenue.com/c/folders?id=0%2C1%2C100 http://www.printvenue.com/c/fridge-stickers?id=0%2C234%2C224 http://www.printvenue.com/c/bag-charms?id=0%2C345%2C254%2C256 http://www.printvenue.com/c/laptop-stickers?id=0%2C40%2C284 http://www.printvenue.com/c/car-accessories?id=0%2C40 http://www.printvenue.com/c/desk-organizers?id=0%2C234%2C224 http://www.printvenue.com/c/diaries?id=0%2C1%2C5%2C52 http://www.printvenue.com/c/bag-accessories?id=0%2C345%2C254 http://www.printvenue.com/c/folders?id=0%2C1%2C5%2C52 http://www.printvenue.com/c/planners-organizers?id=0%2C1%2C5%2C52 http://www.printvenue.com/c/coasters?id=0%2C1%2C100 http://www.printvenue.com/c/jackets?id=0%2C345%2C346 http://www.printvenue.com/c/shiny-brand-store?id=0%2C293 http://www.printvenue.com/c/office-supplies?id=0%2C1 http://www.printvenue.com/c/wall-calendars?id=0%2C234%2C347 http://www.printvenue.com/c/mouse-speakers?id=0%2C40%2C284 http://www.printvenue.com/c/medical-prescriptions?id=0%2C1%2C5 http://www.printvenue.com/c/bag-accessories?id=0%2C40%2C254 6
  7. 7. Missing Canonical Tag http://www.printvenue.com/page/one-stop-shop-offer http://www.printvenue.com/c/bern-brand-store?id=0%2C293 http://www.printvenue.com/c/trophies?id=0%2C1%2C361 http://www.printvenue.com/catalog/kara-engraved-men-wallet-allure http://www.printvenue.com/c/bag-charms?id=0%2C40%2C254%2C256 http://www.printvenue.com/customize/thank-you-greetings/ev-thx-a06-psd http://www.printvenue.com/c/medical-prescriptions http://www.printvenue.com/c/laptop-stickers?id=0%2C1%2C28%2C341 http://www.printvenue.com/c/kitchenware http://www.printvenue.com/c/wall-calendars?id=0%2C1%2C28%2C59 http://www.printvenue.com/c/magnets?id=0%2C1%2C28 http://www.printvenue.com/c/bag-hangers http://www.printvenue.com/c/utility?id=0%2C40 http://www.printvenue.com/customize/thank-you-greetings/ev-thx-a20-psd http://www.printvenue.com/c/coasters?id=0%2C234%2C235 http://www.printvenue.com/catalog/kara-engraved-men-wallet-perky http://www.printvenue.com/page/return-and-cancellation?trk=footer http://www.printvenue.com/c/bag-hangers?id=0%2C40%2C254%2C256 http://www.printvenue.com/c/photo-gifts http://www.printvenue.com/c/name-plates?id=0%2C1%2C100 http://www.printvenue.com/customize/thank-you-greetings/ev-thx-a08-psd http://www.printvenue.com/c/trophies 7
  8. 8. Block Robots.txt 8
  9. 9. Why are need of meta tag • Title tag is important for each web page - should be unique (for web page name, google search, index with Keyword and crawling with Keywords). • Description is more effective for page summary and user trust value (For search engine show in SERP descriptive search volume) • Keywords is need for each page what type is search (User trends and phrases) • Canonical tag is important for duplication reduce of url • Distribution tag is need for what type distribution your pages as globally or other type??? • And many more meta tags…. How can write meta tag : 1. Title tag 70 character according Google 2. Description 256 character 3. Keywords 256 character • Not used stopping word like : a , & an of click here _ ? ) ; ( = etc… 9
  10. 10. How Search Engine Spider Look… • Web sites that search engine spiders look for are: 1. Keyword usage 2. Keyword placement 3. Compelling content 4. HTML title tags, meta-descriptions and keyword tags 5. External and internal links 6. Site updates 7. Site map 8. Web design 9. Functionality Spiders are designed to crawl through Web sites much like humans. 10
  11. 11. Top Organic Keyword of Printvenue 11
  12. 12. Top Paid Keyword of Printvenue 12
  13. 13. Ads Copies for Printvenue 13
  14. 14. PRODUCT LISTING ADS 14
  15. 15. Backlink for Printvenue 15
  16. 16. … Continued 16
  17. 17. Top Pages 17
  18. 18. 18 Domain Authority
  19. 19. 19 …Continued
  20. 20. 20 …Continued
  21. 21. Load time of Printvenue 21
  22. 22. How to Reduce • Image optimization • CSS Code out line • JS out Line • No more URL redirect • Not make long URL • Browser Capability and Cache reduces • Specify an expiry of at least one week for Image 22
  23. 23. What is Benefit of Load Time Reduce 23
  24. 24. ….Continue 24
  25. 25. How can Make URL • Max..5 fold right url with keywords • Don’t use _, string, Space, Number, If use of the Number Should be last • If use of the html more preference of SEO Guys, Because all Search Engine Spider/ Crawler under stand statics page • Four characteristics that make URLs user-friendly • Make sort url • URL character Should be lowercase latters • plain language • conventional • self-correcting • Amazingly, if you're using Apache (a common web server) • common spelling errors • common synonyms • all upper and lowercase mixes of the same word, common spelling errors, and common synonyms • any earlier URLs that may have housed the same information 25
  26. 26. Off Page • Free web directory • Search Engine • Classified ads • Reviews • Blog • LBS - Local Business Listing • Yellow Page • Press release • Social Bookmarking & networking • Article Posting • Forum • Guest Post • PDF & Slide Submission 26
  27. 27. Directory Submission • WHY : 1. This is effective methods of boosting your backlinks 2. Natural Link, Quality back inks and high value for search engine 3. This is a great source of high quality one-way links. 4. This factor is positively effect for page rank. 5. Website and page index faster Becoz SE crawler automatically crawl 6. More visitor search of directory for backlink and website information. • How Submission: 1. Make keywords reach title 2. Description according business prospective 3. Searchable Keywords and add more information fill up 4. Find more relevant web directory 5. Do you manually Directory submission in relevance categories 6. Find more valuable directory for submission 27
  28. 28. How can free posting • For Web directory : – Title tag with keywords – Description in add top search keywords – Add top keywords in keywords field • For Classified ads – Before posting need registration with all information – Title should be attractive – In Description all information with URL and keywords phrases – Posting With logo and Image – Choose right Location, name, email id and communication no. etc… • For Reviews Posting – 1st of all create profile on reviews websites – All Information with Logo – Brands name, about us of website – If you posting reviews any where, Then only related topic .. 28
  29. 29. Press release Submission How & Why • WHY ? • 80 million people get their news online every day • Search Engines are used everyday by 100 million people • 64% of journalists use Google or Yahoo! to follow the news • What Type of Benefit : • Gain publicity. • Become recognized in your field. • Increase site traffic and ROI. • Improve website rankings. • All businesses can benefit from press release distribution • Press release distribution is fairly inexpensive. • You can boost your company’s visibility. • Press releases can establish you as an industry expert. • Good press releases can spread far and wide. • Use your news to get more customers. • Investors keep up with the news too. 29
  30. 30. How Can Post • Title e should be news worthy with domain name. • Write descriptive summary with domain name, about us , Founder name with thought and keywords in all press release. • Make profile with Logo, address and all information • Post Press release with logo – Social Media links (FB, TW, YT) – If possible then add You tube links (Profile URL) • Publish press release distribute with social bookmarking site • After posting press release content – post on blogs website • Publish press release convert PDF • Post PDF publish website of press release content – PDF website on create profile and post PDF file. – Used press release title • Tips of Press release Headline: 1. Write relevant highly searched term or phrase with primary keyword for your news release. 2. Place the primary keyword near the beginning of the news release's headline. 3. Keep the SEO-friendly news release headline to eight words or less. 4. Ensure that the headline accurately summarizes the content of the news release. 5. Repeat the primary keyword two and four times in the body of the document. 30
  31. 31. Videos Optimization Why Optimization Videos: 1. Branding for domain 2. More Visibility online search 3. Benefit of keywords ranking on SERP 4. Optimize targeted Tag 5. Back Link Generate with URL and Keywords 31
  32. 32. How Optimization of Videos 1. 1st of all Make a profile on free videos submission site s 1. Add all information LIKE : website, name, channel name, blog URL and many more 2. Names with keywords OR domain name 3. Write titles with searchable keywords and add domain name 4. Write more catchy description with keywords : just Like web page description 5. Write Quotes ITEM, Product and information in description 6. Used Actions/verbs mention in description 7. What is objects in the video LIKE : shopping, Item, Product and service 8. Make videos Emotions, funny, hilarious and informative 9. Add right keywords 10. Share on more media sites : FB, TW, etc.. 32
  33. 33. …Continue 33
  34. 34. Local Business Listing Analysis WHY? • Domain Authorities | Business Location Information for Trust Value | Business Awareness with Keywords and Domain Boosting | G+, FB, TW and other Social Media Impact | Video Search results. • For Back Linking | Optimize your website content by using Keyword Phrases, including the city and state in the Meta Tags, Image Name, Body Copy, etc. How? 1. A business website is also as important in order to be boosted in the local business listing. 1. Elements of Local Business Listing 1. Address of your Business Location 2. Your Business Categories 3. Keywords add in Business name (Listing) 4. Completing your business profile/Place page 5. Reviews and ratings 6. Proximity to location 7. My Maps and other User Content/Data 8. Certain traditional SEO factors 34
  35. 35. Local Listing -Why Is Important ? 35
  36. 36. Important Info of Local Listing • 73% of activity online is in one way or another "related to local content"- (Google 5/07) • 70 percent of online searchers will use local search to find offline businesses. -The TMPDM- comScore • 86 percent of online users will be searching for a local business at some point in time. - Research by Kelsey Group • 43% of search engine users are seeking a local merchant to buy something offline.- comScore Networks • 74 percent of Internet users perform local searches.- The Kelsey Group 36
  37. 37. Social Bookmarking • Advantages of Social Bookmarking 1. Faster Indexing 2. Mini Search Engine 3. Get Republished 4. Be Social 5. More The Mirror 6. Visibility 7. Keyword Tagging 8. Direct Traffic 9. Brand Exposure How does it Work: • A link (URL) of your website/ blog/ article/ video/ etc is submitted to a Social networking site • As soon as think link is listed, it remain on 1st page for some time, providing you with innumerable direct traffic • If these visitors find your link interesting & useful, they bookmark it themselves, thus building your link's popularity and credibility. • Many of these visitors will publish your link, on their blog/websites / forum's; this will provide you with the invaluable one-way back-links 37
  38. 38. …Continue • Many of these visitors will publish your link, on their blog/websites / forum's; this will provide you with the invaluable one-way back-links • All these back-links improve your search engine standing, and Google awards you higher weight-age for gaining public acceptance; by improving your SERP's 38
  39. 39. Social Networking • How to Use Social Networking Sites to Drive Business 1. What are the needs of my business 2. What am I using the site for? 3. Whose attention am I trying to get? 4. Setting Up Your Profile 5. Privacy and Legal Issues 39
  40. 40. …Continue 40
  41. 41. …Continue 41
  42. 42. …Continue 42
  43. 43. …Continue 43
  44. 44. The Consumer Decision Process and Supporting Communications
  45. 45. Making the Most of Your Digital Channels
  46. 46. 46 Shoppers: Browsers and Buyers • Shoppers: 89% of Internet users – 73% buyers – 16% browsers (purchase offline) • One-third of offline retail purchases influenced by online activities • Online traffic also influenced by offline brands and shopping • E-commerce and traditional commerce are coupled: Part of a continuum of consumer behavior
  47. 47. 47 Trust, Utility, and Opportunism in Online Markets • Two most important factors shaping decision to purchase online: – Utility: • Better prices, convenience, speed – Trust: • Most important factors: Perception of credibility, ease of use, perceived risk • Sellers can develop trust by building strong reputations for honesty, fairness, delivery
  48. 48. 48 Traditional Online Marketing and Advertising Tools • Search engine marketing and advertising • Display ad marketing • E-mail marketing • Affiliate marketing • Viral marketing • Lead generation marketing • Social, mobile, and local marketing and advertising
  49. 49. 49 Multi-Channel Marketing Plan 1. Web site 2. Traditional online marketing – Search engine, display, e-mail, affiliate 3. Social marketing – Social networks, blogs, video, game 4. Mobile marketing – Mobile/tablet sites, apps 5. Offline marketing – Television, radio, newspapers
  50. 50. 50 An Online Consumer Purchasing Model
  51. 51. 51 Web Analytics and the Online Purchasing Process
  52. 52. Thank You 52

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