Ricky Calderon analyzed keywords to optimize the SneakerBarDetroit.com website for SEO. He identified "jordan 13s" as the best keyword phrase due to its high search volume, moderate difficulty ranking, and potential to outrank the competitor SneakerNews which currently ranks higher for this term. Calderon's analysis of keyword rankings, search trends, and potential traffic increases supported choosing "jordan 13s" as the focus keyword to optimize the SneakerBarDetroit category page for.
The document analyzes keyword research and search engine optimization for the website SneakerBarDetroit.com. The author identifies "Jordan Release" as the most valuable keyword phrase due to its high search volume and the site's existing relevant content. Competitive analysis shows SBD ranks higher than Sneakernews.com for this keyword currently. Recommendations include optimizing the title tag, meta description, and image alt text on SBD's air Jordan release dates page to further target the "Jordan Release" keyword phrase and potentially increase site traffic.
Jerilynn Hoover analyzed keywords and optimized the Jordan Release Dates page on SneakerBarDetroit.com. She determined "Jordans Retros" was the best keyword since it receives many searches per month and is trending upward. Hoover implemented the keyword by optimizing the title, meta description, images and alt text on the page. This included adding the keyword to the title and description, and rewriting image names and alt text to be more descriptive and include release dates. The changes aim to increase traffic to the page by improving search engine rankings and accessibility.
The document provides an analysis of keyphrase research for the websites SneakerBarDetroit.com and SneakerNews.com. It identifies "Jordan 1" as the top keyphrase based on its rising search trends and low difficulty to rank for. The summary proposes optimizations to the SneakerBarDetroit.com website to target this keyphrase, including updating the title tag to include "Jordan 1", rewriting the meta description, and adding ALT text to images. These changes aim to increase traffic from searches for "Jordan 1".
SEO Advice for Marketing Company in Chicago riseinteractive.comBrian Bateman
Dear RiseInteractive.com, if you want to be on page one of Google search results for the search phrase "Marketing Company in Chicago"; follow the SEO advice in this presentation.
This document provides an overview of small business SEO basics for 2021. It discusses how to approach SEO, focusing on the 5 main ranking factors that matter most - website quality, website relevancy, page relevancy, page strength, and website strength. It outlines how to optimize the factors under your direct control, including technical SEO, content strategy, and on-page SEO.
Optify’s AI-powered
Marketing Automation:
comprehensive SEO strategy and
chatbot helps marketers engage
automate lead nurturing and
execute tactical SEO campaigns
with website visitors in real-time
sales handoffs to drive pipeline
to drive organic traffic.
to answer questions and qualify
and revenue.
leads.
Social Marketing: manage social
Analytics: track marketing ROI
media profiles, publish engaging
and optimize campaigns based on
content, and analyze social
key performance metrics.
engagement.
To learn more about how Optify can help fuel your company’s growth through inbound
SEO Services Los Angeles (FreshSEO) CEO, Justin Lofton, did a presentation on search engine optimization basics for General Assembly.
Fresh SEO Company Los Angeles provides search engine strategies and solutions for businesses located in the Los Angeles area. Check out this SEO report to learn more about how you can market your brand and website using search engine optimization services.
This document provides an overview of link building strategies for ecommerce websites. It discusses evaluating potential link partner sites, different types of links, and techniques for finding and qualifying sites to approach for links, including using Google search operators to find existing resource pages that could link out. The overall goal is to focus on obtaining natural, editorial links from high-quality sites to help improve search engine rankings.
The document analyzes keyword research and search engine optimization for the website SneakerBarDetroit.com. The author identifies "Jordan Release" as the most valuable keyword phrase due to its high search volume and the site's existing relevant content. Competitive analysis shows SBD ranks higher than Sneakernews.com for this keyword currently. Recommendations include optimizing the title tag, meta description, and image alt text on SBD's air Jordan release dates page to further target the "Jordan Release" keyword phrase and potentially increase site traffic.
Jerilynn Hoover analyzed keywords and optimized the Jordan Release Dates page on SneakerBarDetroit.com. She determined "Jordans Retros" was the best keyword since it receives many searches per month and is trending upward. Hoover implemented the keyword by optimizing the title, meta description, images and alt text on the page. This included adding the keyword to the title and description, and rewriting image names and alt text to be more descriptive and include release dates. The changes aim to increase traffic to the page by improving search engine rankings and accessibility.
The document provides an analysis of keyphrase research for the websites SneakerBarDetroit.com and SneakerNews.com. It identifies "Jordan 1" as the top keyphrase based on its rising search trends and low difficulty to rank for. The summary proposes optimizations to the SneakerBarDetroit.com website to target this keyphrase, including updating the title tag to include "Jordan 1", rewriting the meta description, and adding ALT text to images. These changes aim to increase traffic from searches for "Jordan 1".
SEO Advice for Marketing Company in Chicago riseinteractive.comBrian Bateman
Dear RiseInteractive.com, if you want to be on page one of Google search results for the search phrase "Marketing Company in Chicago"; follow the SEO advice in this presentation.
This document provides an overview of small business SEO basics for 2021. It discusses how to approach SEO, focusing on the 5 main ranking factors that matter most - website quality, website relevancy, page relevancy, page strength, and website strength. It outlines how to optimize the factors under your direct control, including technical SEO, content strategy, and on-page SEO.
Optify’s AI-powered
Marketing Automation:
comprehensive SEO strategy and
chatbot helps marketers engage
automate lead nurturing and
execute tactical SEO campaigns
with website visitors in real-time
sales handoffs to drive pipeline
to drive organic traffic.
to answer questions and qualify
and revenue.
leads.
Social Marketing: manage social
Analytics: track marketing ROI
media profiles, publish engaging
and optimize campaigns based on
content, and analyze social
key performance metrics.
engagement.
To learn more about how Optify can help fuel your company’s growth through inbound
SEO Services Los Angeles (FreshSEO) CEO, Justin Lofton, did a presentation on search engine optimization basics for General Assembly.
Fresh SEO Company Los Angeles provides search engine strategies and solutions for businesses located in the Los Angeles area. Check out this SEO report to learn more about how you can market your brand and website using search engine optimization services.
This document provides an overview of link building strategies for ecommerce websites. It discusses evaluating potential link partner sites, different types of links, and techniques for finding and qualifying sites to approach for links, including using Google search operators to find existing resource pages that could link out. The overall goal is to focus on obtaining natural, editorial links from high-quality sites to help improve search engine rankings.
This document analyzes and compares the search engine optimization and user experience of the websites SportsAuthority.com and DicksSportingGoods.com for tennis racquet products. It identifies top keyword phrases, current search engine rankings, site traffic, opportunities for improvement in site organization, content and features. Recommendations include adding more product subcategories and multimedia to pages for SportsAuthority.com to better match DicksSportingGoods user experience.
This document provides information on how to properly analyze a website for search engine optimization (SEO) purposes. It discusses key aspects of on-page optimization that should be analyzed, including coding elements like URLs, Google Analytics implementation, and page speed, as well as content elements like titles, meta descriptions and headings. The document also provides background information on search engines, SEO, and ranking factors to help inform the audit process.
This document provides a competitive analysis for the website "accuratespaandpool.com" and its ranking for the search term "Swimming Pool" on Google. It analyzes the website and its top 10 competitors across 33 ranking factors and provides data and recommendations to improve the website's ranking. The analysis found that the website meets only 41% of ranking requirements and needs improvements in factors like backlinks, body text length, and keyword density to better target the search term.
Moz Local 2016 - Darren Shaw - Citation Investigation!Darren Shaw
Preliminary results from our research study on the data aggregators, moz local, yext, and manual citation building. Also, observations and insights from the 2016 update of the best citations by category and city.
SEO Analysis of The Original Muck Boot CompanyKayla Thomas
The final step to The Original Muck Boot Company analysis is to figure out different Search Engine Optimization techniques the company could use to enhance their traffic.
This document provides guidance on conducting keyword research to attract buyers to an ecommerce website. It recommends using Google Keyword Planner and SEMrush tools to find related, low difficulty keywords centered around a single strong webpage. Keywords are grouped by intent such as informational, evaluative, and transactional. Informational keywords answer questions, evaluative keywords involve reviews and comparisons, and transactional keywords focus on purchases. The document provides examples and guides optimizing content and titles for targeted keywords to increase relevant traffic.
This document is a competitive analysis report for the website watertownbuysellgold.com and its ranking for the search term "Sell Gold". It analyzes the website and its top 10 competitors on factors like keyword usage, backlinks, social mentions, and other SEO elements. The website scores 48% on meeting the ranking requirements for the top 10, indicating opportunities for improvement. The report provides specifics on how the website and its competitors perform on various essential, very important, and important ranking factors.
This document provides a competitive analysis for the website watertownbuysellgold.com and its ranking for the search term "Sell Gold". It analyzes the website and its top 10 competitors on Google across various SEO ranking factors. The analysis found that watertownbuysellgold.com meets only 48% of the requirements for a top 10 ranking. It provides statistics on the website's performance and gives recommendations on improving factors like keyword optimization, backlinks, and social media mentions.
The webinar version of this presentation is available at: http://www.theurldr.com/register-cant-anyone-find-website/
ARE YOU INVISIBLE TO GOOGLE AND THE SEARCH ENGINES?
There are many reasons why your customers may be having trouble finding your website. In this webinar, we’ll discuss best practices in various website design and SEO techniques that can help put your website on the map. Literally.
This presentation teaches:
-The most important parts of your webpage for customers and for Google.
-How to write content for your website to get you found.
-Search engine optimization (SEO) basics and best practices, including what you can control and what you can't.
-Tools of the pros to help get you found by the search engines.
-A brief introduction to the Google Zoo (Panda, Penguin, and Hummingbird) and why you need to be aware of all these animals and birds.
How Proximity Affects Local Search Results - Digital Olympus 2016Darren Shaw
Have you noticed that local search results are getting more and more localized? Darren has been researching the impact of proximity on local search results and will share his findings, as well as provide insights on how to overcome proximity bias to reach more customers from a wider radius.
This document analyzes the search optimization of the web page http://www.realgoldira.com/silver-rounds.html for the search term "silver rounds". It examines the page's title, backlinks, keyword usage, social media presence, and other ranking factors. The analysis finds the page meets 60% of search engine ranking requirements for a top 10 ranking. Specific recommendations are provided to improve keyword optimization and boost rankings.
The Essentials to Modern Enterprise SEOMichael King
When approaching SEO at the enterprise level, there are many challenges and roadblocks that get in the way of effectively implementing the recommended SEO Strategies.
In this webinar, we will be touching base on topics such as:
-- How does enterprise SEO differ from 'regular' SEO
-- What are some of the biggest challenges enterprises face when implementing recommended SEO strategies
-- Specific cases of successful implementation of SEO strategies in enterprise brands
-- and MORE
Feel free to leave any questions or comments you have. Enjoy!
Darren Shaw_SearchLove San Diego_Audit and fix citations for Local Search gainsDistilled
This document provides a step-by-step process for auditing and fixing inconsistent citations to improve local search rankings. It begins with gathering all business name, address, and phone number variations. It then details searching across data sources, directories, and the web to find inconsistent citations. The process involves claiming accurate listings, updating incorrect information, and removing duplicates. The goal is to make all citations consistent to avoid issues like duplicate listings that can negatively impact local search rankings.
How do you scale citation audit and cleanup across hundreds or thousands of locations? Check out this presentation where I go through the pros and cons of the manual approach, Moz Local, and Yext.
SEO for Startups from #SecretSauce 2016 at HackneyMax Thomas
Here's my presentation on SEO basics for startups that I recently gave at #SecretSauce 2016 at Hackney as part of London Technology Week. A great time and an amazing group of entrepreneurial and inspiring people.
Viral videos don't just happen. They require luck and serious data science research. Here are 5 proven complete strategies to use data to determine what viral video content will have the best chance of catching fire. These marketing strategies can be used for video, content marketing, social media marketing and SEO. They are from a presentation that I did at Digital Marketer's Traffic & Conversion Summit.
This is an example of what my SEO analysis consists of, the advice you'll see in them and the many tasks involved in optimizing just one page for a very competitive keyword phrases like "Internet Marketing Services"
In the SEO and Internet Marketing Services industry, I have to compete against some of the biggest companies with hundreds of employees and millions of dollars, despite the fact that I am pretty much a one person SEO and Web Development Team.
My competition NEVER stands still. Yours probably doesn't either. Call or click to www.splinternetmarketing.com for your SEO analysis.
This document provides an analysis of the web page http://www.realgoldira.com/gold-american-eagle.html and its ranking for the search term "gold american eagle coins". It examines factors like the page's title, body text, backlinks, and competitors. The analysis finds the page only meets 49% of requirements for a top 10 ranking. It provides recommendations to optimize factors like adding the search term to the title, increasing backlinks containing the term, and using the term more in the body text.
The document analyzes keywords and keyphrases to optimize websites SneakerBarDetroit.com and KicksOnFire.com for search engine rankings. It identifies the top keywords based on search volume, difficulty, and other SEO metrics. Three keyword sets are selected for focus: "nike air max" for its rising trend and great content on site; "jordan 4" for steady increase and good content; and "jordan 12" for higher-than-average interest over time and high search volume and clicks, despite fluctuations. The analysis aims to select keywords that will continuously drive traffic to the sites.
The document provides a keyword research and SEO analysis for the website SneakerBarDetroit.com. The author analyzes keywords related to sneakers and recommends optimizing the page for the keyword "nike air force 1". They find this keyword has high search volume and room for improvement in search engine rankings. The author provides implementation suggestions like optimizing the page title, meta description, image file names and alt text to target this keyword and potentially drive more traffic to the site.
This document analyzes and compares the search engine optimization and user experience of the websites SportsAuthority.com and DicksSportingGoods.com for tennis racquet products. It identifies top keyword phrases, current search engine rankings, site traffic, opportunities for improvement in site organization, content and features. Recommendations include adding more product subcategories and multimedia to pages for SportsAuthority.com to better match DicksSportingGoods user experience.
This document provides information on how to properly analyze a website for search engine optimization (SEO) purposes. It discusses key aspects of on-page optimization that should be analyzed, including coding elements like URLs, Google Analytics implementation, and page speed, as well as content elements like titles, meta descriptions and headings. The document also provides background information on search engines, SEO, and ranking factors to help inform the audit process.
This document provides a competitive analysis for the website "accuratespaandpool.com" and its ranking for the search term "Swimming Pool" on Google. It analyzes the website and its top 10 competitors across 33 ranking factors and provides data and recommendations to improve the website's ranking. The analysis found that the website meets only 41% of ranking requirements and needs improvements in factors like backlinks, body text length, and keyword density to better target the search term.
Moz Local 2016 - Darren Shaw - Citation Investigation!Darren Shaw
Preliminary results from our research study on the data aggregators, moz local, yext, and manual citation building. Also, observations and insights from the 2016 update of the best citations by category and city.
SEO Analysis of The Original Muck Boot CompanyKayla Thomas
The final step to The Original Muck Boot Company analysis is to figure out different Search Engine Optimization techniques the company could use to enhance their traffic.
This document provides guidance on conducting keyword research to attract buyers to an ecommerce website. It recommends using Google Keyword Planner and SEMrush tools to find related, low difficulty keywords centered around a single strong webpage. Keywords are grouped by intent such as informational, evaluative, and transactional. Informational keywords answer questions, evaluative keywords involve reviews and comparisons, and transactional keywords focus on purchases. The document provides examples and guides optimizing content and titles for targeted keywords to increase relevant traffic.
This document is a competitive analysis report for the website watertownbuysellgold.com and its ranking for the search term "Sell Gold". It analyzes the website and its top 10 competitors on factors like keyword usage, backlinks, social mentions, and other SEO elements. The website scores 48% on meeting the ranking requirements for the top 10, indicating opportunities for improvement. The report provides specifics on how the website and its competitors perform on various essential, very important, and important ranking factors.
This document provides a competitive analysis for the website watertownbuysellgold.com and its ranking for the search term "Sell Gold". It analyzes the website and its top 10 competitors on Google across various SEO ranking factors. The analysis found that watertownbuysellgold.com meets only 48% of the requirements for a top 10 ranking. It provides statistics on the website's performance and gives recommendations on improving factors like keyword optimization, backlinks, and social media mentions.
The webinar version of this presentation is available at: http://www.theurldr.com/register-cant-anyone-find-website/
ARE YOU INVISIBLE TO GOOGLE AND THE SEARCH ENGINES?
There are many reasons why your customers may be having trouble finding your website. In this webinar, we’ll discuss best practices in various website design and SEO techniques that can help put your website on the map. Literally.
This presentation teaches:
-The most important parts of your webpage for customers and for Google.
-How to write content for your website to get you found.
-Search engine optimization (SEO) basics and best practices, including what you can control and what you can't.
-Tools of the pros to help get you found by the search engines.
-A brief introduction to the Google Zoo (Panda, Penguin, and Hummingbird) and why you need to be aware of all these animals and birds.
How Proximity Affects Local Search Results - Digital Olympus 2016Darren Shaw
Have you noticed that local search results are getting more and more localized? Darren has been researching the impact of proximity on local search results and will share his findings, as well as provide insights on how to overcome proximity bias to reach more customers from a wider radius.
This document analyzes the search optimization of the web page http://www.realgoldira.com/silver-rounds.html for the search term "silver rounds". It examines the page's title, backlinks, keyword usage, social media presence, and other ranking factors. The analysis finds the page meets 60% of search engine ranking requirements for a top 10 ranking. Specific recommendations are provided to improve keyword optimization and boost rankings.
The Essentials to Modern Enterprise SEOMichael King
When approaching SEO at the enterprise level, there are many challenges and roadblocks that get in the way of effectively implementing the recommended SEO Strategies.
In this webinar, we will be touching base on topics such as:
-- How does enterprise SEO differ from 'regular' SEO
-- What are some of the biggest challenges enterprises face when implementing recommended SEO strategies
-- Specific cases of successful implementation of SEO strategies in enterprise brands
-- and MORE
Feel free to leave any questions or comments you have. Enjoy!
Darren Shaw_SearchLove San Diego_Audit and fix citations for Local Search gainsDistilled
This document provides a step-by-step process for auditing and fixing inconsistent citations to improve local search rankings. It begins with gathering all business name, address, and phone number variations. It then details searching across data sources, directories, and the web to find inconsistent citations. The process involves claiming accurate listings, updating incorrect information, and removing duplicates. The goal is to make all citations consistent to avoid issues like duplicate listings that can negatively impact local search rankings.
How do you scale citation audit and cleanup across hundreds or thousands of locations? Check out this presentation where I go through the pros and cons of the manual approach, Moz Local, and Yext.
SEO for Startups from #SecretSauce 2016 at HackneyMax Thomas
Here's my presentation on SEO basics for startups that I recently gave at #SecretSauce 2016 at Hackney as part of London Technology Week. A great time and an amazing group of entrepreneurial and inspiring people.
Viral videos don't just happen. They require luck and serious data science research. Here are 5 proven complete strategies to use data to determine what viral video content will have the best chance of catching fire. These marketing strategies can be used for video, content marketing, social media marketing and SEO. They are from a presentation that I did at Digital Marketer's Traffic & Conversion Summit.
This is an example of what my SEO analysis consists of, the advice you'll see in them and the many tasks involved in optimizing just one page for a very competitive keyword phrases like "Internet Marketing Services"
In the SEO and Internet Marketing Services industry, I have to compete against some of the biggest companies with hundreds of employees and millions of dollars, despite the fact that I am pretty much a one person SEO and Web Development Team.
My competition NEVER stands still. Yours probably doesn't either. Call or click to www.splinternetmarketing.com for your SEO analysis.
This document provides an analysis of the web page http://www.realgoldira.com/gold-american-eagle.html and its ranking for the search term "gold american eagle coins". It examines factors like the page's title, body text, backlinks, and competitors. The analysis finds the page only meets 49% of requirements for a top 10 ranking. It provides recommendations to optimize factors like adding the search term to the title, increasing backlinks containing the term, and using the term more in the body text.
The document analyzes keywords and keyphrases to optimize websites SneakerBarDetroit.com and KicksOnFire.com for search engine rankings. It identifies the top keywords based on search volume, difficulty, and other SEO metrics. Three keyword sets are selected for focus: "nike air max" for its rising trend and great content on site; "jordan 4" for steady increase and good content; and "jordan 12" for higher-than-average interest over time and high search volume and clicks, despite fluctuations. The analysis aims to select keywords that will continuously drive traffic to the sites.
The document provides a keyword research and SEO analysis for the website SneakerBarDetroit.com. The author analyzes keywords related to sneakers and recommends optimizing the page for the keyword "nike air force 1". They find this keyword has high search volume and room for improvement in search engine rankings. The author provides implementation suggestions like optimizing the page title, meta description, image file names and alt text to target this keyword and potentially drive more traffic to the site.
The document analyzes keyword research for the website SneakerBarDetroit.com. It identifies "air max 97" as the most valuable keyword based on its search volume of 140,000 monthly searches and upward trend. It recommends optimizing the page https://sneakerbardetroit.com/tag/nike-air-max-97/ for this keyword. It also identifies "Nike air max" and "jordan 12" as other top keywords and provides analysis of their search volumes, difficulty rankings, and trends to support its recommendations.
Sneaker Bar Detroit is an online news source that provides information on upcoming sneaker releases and sneaker culture. It focuses on streetwear trends and collects sneakers. The site provides news by brand with images and brief descriptions of new sneakers. It links to resell sites but does not have its own shopping functionality. While the site has been established for many years, it has significantly fewer social media followers and YouTube subscribers than its main competitor, Sneaker News. Some of SBD's content is not unique and is copied from other sites. Based on traffic analytics, Sneaker News attracts almost twice as many monthly unique visitors as SBD.
Tune Up Your Site for Search Engines provides a detailed survey of the best search engine optimization techniques a website owner can use to improve their search rankings.
Sneaker Bar Detroit is a blog focused on sneaker releases with 3 employees. It provides timely content directly from brands about new sneaker releases. While the content is credible, it is often duplicated across blogs. Sneaker News is a larger competing blog founded earlier with more followers on social media and more mentions by trusted news sources. Both blogs focus on informing readers about upcoming sneaker launches and releases.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Seo and internet marketing services in chicago search engine rankings for spl...Brian Bateman
The document is an SEO competitive analysis report from SEO, LLC for Brian C. Bateman at SplinternetMarketing.com. It analyzes rankings for 5 keywords and 1 URL on Google and Bing over the past month. It finds a total of 8 listings across the keywords, with the highest rankings being positions 1, 5, and 7 on Google.
This document is an analysis of the website ams-inc.com and its search engine optimization performance for the keyword phrase "Marketing Research". It examines factors like the website's title, backlinks, on-page keyword usage, social media presence, and compares it to top competitors to identify areas for improvement. The analysis finds the website meets 66% of ranking requirements and provides recommendations on optimizing various on-page and off-page SEO elements to help increase its ranking for the target keyword phrase.
This document provides an overview of the collectible sneaker industry and the website SneakerBarDetroit.com (SBD). It discusses how sneaker collecting and reselling has grown significantly, with sites like StockX facilitating high-volume resales. During the pandemic, sneaker sales increased as consumers spent stimulus funds on collectibles. The document examines SBD's content, trust, and authority as an information source for sneakerheads. It finds the site provides timely updates but has fewer followers than its main competitor, SneakerNews.com. Overall, the document analyzes SBD's role and performance within the large sneaker collecting community.
Keywords are an important part of Search Engine Optimization (SEO) internet marketing. This is a presentation that I gave at a local community college in Michigan.
The document analyzes the potential of online gravestone configurators from an SEO perspective. It finds that there is high and stable search volume for relevant keywords, but existing competitors have low visibility. The costs per click on Google Ads are also extremely low, indicating positive return on investment is possible. The document concludes that an online gravestone configurator has good potential for rankings and profitability given the opportunity in the market.
SEO Web 2.0 Era - Johns Hopkins UniversityWill Fleiss
SEO in the Web 2.0. A presentation given by guest lecturer Will Fleiss at Johns Hopkins University
Zanvyl Krieger School of Arts and Sciences
Advanced Academic Programs at the class "Public Relations in the Age of Digital Influence" taught by John H. Bell, Managing Director of the global 360 Digital Influence practice at Ogilvy Public Relations Worldwide.
The document provides an SEO analysis and recommendations for SimplyEyeglasses.com. It analyzes keyword rankings, current traffic, content quality, social media presence, and engagement for SimplyEyeglasses.com compared to its main competitor FramesDirect.com. The analysis finds that FramesDirect.com outperforms SimplyEyeglasses.com across most metrics, with higher traffic, better quality/organized content, and a stronger social media presence. It provides recommendations for SimplyEyeglasses.com to improve its SEO, content, and social engagement.
This document summarizes a presentation on the future of SEO and revenue maximization. It discusses the history of SEO, from early techniques like meta tags to modern approaches like voice search and AI. It notes that while rankings used to be the focus, revenue has been increasingly important since 2011. The presentation then contrasts how humans currently do SEO versus how AI and automation could take a more holistic, data-driven approach to optimize content for maximum revenue. It concludes by noting that algorithmic tools could help SEOs "win the revenue race."
SMX London – Reverse Engineering Google ShoppingCrealytics
Reverse Engineering Google Shopping
Google Shopping delivers great results, but many AdWords advertisers haven't found ways to differentiate themselves from the competition. So how to escape from mediocrity?
We setup tests, analysed data from Shopping Campaigns across the globe and will provide our results and actionable insights within these slide:
1. How does bidding impact the click volume, search query impressions, traffic quality and ROI?
2. How do Google Shopping campaign priorities influence your performance?
3. Should you really spend time optimising product descriptions in your feed?
4. How important is the correct categorisation of your products (Google Product Category) in the feed?
5. How does Shopping react when you rewrite your product titles?
Enjoy!
The document provides information on organic keyword research and mapping. It discusses defining keyword research, the keyword research process and tools, and keyword strategy mapping. It outlines a 5 step keyword research process: 1) conducting keyword research using various free tools, 2) checking the client and competitor websites, 3) identifying the website structure, 4) deciding on singular or plural keywords and generic keywords, and 5) keyword mapping and identifying content gaps. The document emphasizes that keyword research and mapping is essential for an effective SEO strategy.
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Round table discussion of vector databases, unstructured data, ai, big data, real-time, robots and Milvus.
A lively discussion with NJ Gen AI Meetup Lead, Prasad and Procure.FYI's Co-Found
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...sameer shah
"Join us for STATATHON, a dynamic 2-day event dedicated to exploring statistical knowledge and its real-world applications. From theory to practice, participants engage in intensive learning sessions, workshops, and challenges, fostering a deeper understanding of statistical methodologies and their significance in various fields."
Predictably Improve Your B2B Tech Company's Performance by Leveraging DataKiwi Creative
Harness the power of AI-backed reports, benchmarking and data analysis to predict trends and detect anomalies in your marketing efforts.
Peter Caputa, CEO at Databox, reveals how you can discover the strategies and tools to increase your growth rate (and margins!).
From metrics to track to data habits to pick up, enhance your reporting for powerful insights to improve your B2B tech company's marketing.
- - -
This is the webinar recording from the June 2024 HubSpot User Group (HUG) for B2B Technology USA.
Watch the video recording at https://youtu.be/5vjwGfPN9lw
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data LakeWalaa Eldin Moustafa
Dynamic policy enforcement is becoming an increasingly important topic in today’s world where data privacy and compliance is a top priority for companies, individuals, and regulators alike. In these slides, we discuss how LinkedIn implements a powerful dynamic policy enforcement engine, called ViewShift, and integrates it within its data lake. We show the query engine architecture and how catalog implementations can automatically route table resolutions to compliance-enforcing SQL views. Such views have a set of very interesting properties: (1) They are auto-generated from declarative data annotations. (2) They respect user-level consent and preferences (3) They are context-aware, encoding a different set of transformations for different use cases (4) They are portable; while the SQL logic is only implemented in one SQL dialect, it is accessible in all engines.
#SQL #Views #Privacy #Compliance #DataLake
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
The Building Blocks of QuestDB, a Time Series Databasejavier ramirez
Talk Delivered at Valencia Codes Meetup 2024-06.
Traditionally, databases have treated timestamps just as another data type. However, when performing real-time analytics, timestamps should be first class citizens and we need rich time semantics to get the most out of our data. We also need to deal with ever growing datasets while keeping performant, which is as fun as it sounds.
It is no wonder time-series databases are now more popular than ever before. Join me in this session to learn about the internal architecture and building blocks of QuestDB, an open source time-series database designed for speed. We will also review a history of some of the changes we have gone over the past two years to deal with late and unordered data, non-blocking writes, read-replicas, or faster batch ingestion.
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Discussion on Vector Databases, Unstructured Data and AI
https://www.meetup.com/unstructured-data-meetup-new-york/
This meetup is for people working in unstructured data. Speakers will come present about related topics such as vector databases, LLMs, and managing data at scale. The intended audience of this group includes roles like machine learning engineers, data scientists, data engineers, software engineers, and PMs.This meetup was formerly Milvus Meetup, and is sponsored by Zilliz maintainers of Milvus.
A presentation that explain the Power BI Licensing
Seo research paper
1. Ricky Calderon
Prof. Lamer
Intro to web publishing
November 12, 2020
SEO Keyword Research & Analysis for SneakerBarDetroit.com
The keywords/phrase I think will drive the most traffic: “jordan 13s”
The page I’ll be optimizing: https://sneakerbardetroit.com/category/air-jordans/
Competitive Keyword Charts:
2. difficulty
ranking
Searches /
Month
Estimated
clicks /
month
Google trends,
5 year
My site has
content
aligned
with this
phrase
sneakerbardetroit.com "Page 1"
sbd 75 33,100 582 up yes
sneaker watch 76 4,400 85.6 down yes
new reeboks 66 2,900 40.8 steady yes
detroit bar 58 800 21.9 down yes
new pumas 68 6,000 190 down yes
"Almost there"
the question reebok 61 14,800 237 up yes
newest vans 66 18,100 178 down yes
new reebok classics 66 1,300 15.4 steady yes
new adidas shoes 68 33,100 267 down yes
sneaker news 76 135,000 2,160 down yes
"Pages 2 to 5"
converse knee highs 70 12,100 44.6 steady yes
sneakers city 65 880 3.67 up no
nike sb boots 67 720 2.71 down no
new sneaker 79 135,000 1,600 steady yes
adidas samba hemp 60 390 1.71 down no
"Most valuable"
jordan 11's 69 823,000 20,400 steady yes
air force 1 72 673,000 2,850 up somewhat
13 jordan 63 368,000 54,200 steady yes
bapesta 61 14,800 63 up yes
space jams 72 246,000 3,620 steady yes
Best phrases from other
keyword categories
adidas nyc stores 71 9,900 84.7 down yes
low air force one 65 5,400 42.3 up yes
af1 nike 66 18,100 87.8 up yes
14s 74 2,900 63.3 down yes
asics tiger wrestling shoes 50 880 3.14 down no
cheap jordans for sale 56 9,900 286 down no
adidas nmd 72 301,000 2,460 down yes
foot action 59 63,400 1,830 steady no
drop date 81 1,300 28.4 up yes
jordan releases 61 49,500 4,140 steady yes
Pharrell williams shoes 71 49,500 587 steady yes
space jams 72 246,000 3,620 steady yes
3. Sneakernews.com
difficulty
ranking
searches a
month
Estimated
clicks/
month
google trends,
5 years
my site has
content
aligned
with this
phrase
foamposites 66 301,000 6,280 down yes
shoes news 75 33,100 5,430 steady yes
lebron sneakers 67 9,900 178 down yes
undefeated shoes 62 1,300 44.8 up yes
jordan pe 63 1,600 39.7 down yes
"Almost there"
supreme shoe 67 49,500 674 steady yes
sneakerstuff 62 40,500 451 down no
newest vans 66 18,100 210 down yes
asic sneakers 66 12,100 97.5 steady yes
nike sneakers 71 135,000 1,090 up yes
"Pages 2 to 5"
boys jordan shoes 69 27,100 121 steady yes
shoes new 73 33,100 152 steady no
sneaker blog 62 590 9.45 down no
nice sneakers 80 3,040 11.9 up mo
jordan sneaks 73 596 2up worldwide, no data in USAyes
"Most valuable"
jordan 13s 60 368,000 30,800 slightly down yes
air force nike 69 550,000 6,520 up yes
nmd 68 301,000 18,200 down yes
air max 270 70 301,000 7,490 up yes
jordan new 72 201,000 8,590 up yes
Best Phrases From Other Keyword Categories
pharrell williams shoes 71 49,500 870 down yes
yeezys for sale 68 14,800 836 down somewhat
air jordans for cheap 68 3,600 124 steady yes
pippen shoes 67 6,600 282 steady no
yzy 70 2,400 69.2 steady yes
jordan 12 low 58 1,000 16steady in US, down worldwideyes
sneakerfiles 36 4,400 41.5 down no
vans vaults 52 14,800 79.3 steady yes
hyperdunks 63 22,200 432 down yes
adidas clearance 72 18,100 286 up no
4. Top 5 Key phrases in Google Trends
"jordan 13s"
"nmd"
"jordan releases"
"air force nike"
"vans vaults"
Gap Analysis
When it came to choosing the top five, ranking difficulty was the major decision maker.
The higher the keyword difficulty, the harder it is to rank on the first SERP (search engine
results page) due to high competition. We want to rank on the first page of Google, so search
volume, while important, wasn't the first thing it came down to when picking the best
keywords. Aiming for the lowest difficulty ranking with high search volume wasn't easy so I had
to make a compromise and chose words between 50 to 70 difficulty ranking. I also wanted to
steal keywords that our competitor SneakerNews.com is using because they get more traffic
than SBD.
5. "Jordan 13s" is from the "most valuable" keyword list that SneakerNews has. It has a
difficulty ranking of 60, which is one of the lowest ranked words on the list. 368,000 searches a
month which is high for its ranking. 30,800 estimated clicks a month which altogether makes
this a high search volume. On google trends this keyword is overall steady but has a bit of a
downward trajectory which isn't ideal but between the end of winter to end of spring is when
this keyword preforms best so this keyword is still something to consider as a choice.
"nmd" is from the "most valuable" keyword list that SneakerNews has. Difficult ranking
is 68 which is one of the highest difficulties ranking of the 5 keywords. 301,000 searches a
month and 18,200 estimated clicks a month so this keyword has a high search volume. This
keywords interest overtime has gone up slightly over the last 5 years. It had a huge peak in the
beginning of 2017 but has waned since.
"jordan releases" was pulled from SneakerBarDetroit.com's keywords from "best
phrases from other keyword categories". This keyword has a difficulty ranking of 61, which is
good because it is on the lower side. 49,500 searches a month gives this a high search volume
but has 4,140 estimated clicks a month which is good for its ranking when compared with other
keywords. Over the past five years, interest in searching for this word has stayed pretty steady,
with huge spikes in the months of January and February.
"air force nike" was pulled from SneakerNews.com's "most valuable" list, and it's
obvious why. Difficulty ranking at 69 makes this a very competitive keyword and the highest
from the 5 keywords I picked. High search volume at 550,000 searches a month but 6,520
estimated clicks a month, which is ok. What makes this phrase a good pick is how much the
search popularity rose in the past 5 years. In google trends, the chart has been steady rising and
6. had a major spike in December 2019. I've seen Nike Air force ones rising in popularity lately,
due to social media and fashion blogs.
"vans vaults" is a promising phrase taken from SneakerNews.com's keywords. Its
difficulty rank is 52 making it the best of the chosen phrases because there is less competition
for this word. Searches per month clocks at 14,800 and estimated clicks per month are at 79.3;
which isn't great but we are looking mostly at the difficulty ranking. Google trends over time
shows a steady search rate with spikes in the winter months.
Keyword Ranking Analysis:
Sneakerbardetroit.com Sneakernews.com
jordan 13s 20 7
nmd Not in top 100 Not in top 100
jordan releases 4 2
air force nike Not in top 100 Not in top 100
vans vaults 50 22
This chart shows the keyword search rank, which is the number the keyword shows up
(In order) on a google search. We want a URL from the SBD website to show up on google on
the first page, number one if possible. Links that aren’t from the first page of google get
significantly less traffic. The keywords here are not all on the first page but that is ok, we are
working on changing this. For the keywords chosen, this chart is comparing between
sneakerbardetroit.com and sneakernews.com.
7. "jordan 13s" shows up on the first page of google for SneakerNews, but on the third
page for Sneaker Bar Detroit; I want to steal their spot. "nmd" and "air force nike" are not in the
top 100 rank in the search results for either website, which makes sense because they both
have a difficulty ranking on the higher side, which makes them competitive keyword phrases to
rank for. "jordan releases" already shows up as number four on a google search so there is
nothing to fix there. Sneakerbardetroit.com is listed at rank number 50 for the phrase "vans
vault" and Sneakernews.com is listed at rank 22. "jordan 13s" would be easier to work with and
has higher search volume.
Potential Traffic:
The potential traffic chart shows us what kind of changes could be expected when a
new key phrase is implemented by conducting simple arithmetic. We take the searches per
month from the top keyword phrases and multiply them by .32. We multiply by .32 because of
the Click-through rate (CTR); which is how often users who see your link, click on it. On Googles
Searches per
month
Number of
additional
monthly visits if
Ranked no. 1
Average
monthly visits
Potential
monthly
visits
jordan 13s 368,000 117,760 2,806,000 2,923,760
nmd 301,000 96,320 2,806,000 2,902,320
jordan releases 49,500 15,680 2,806,000 2,821,680
air force nike 550,000 176,000 2,806,000 2,982,000
vans vaults 14,800 4,736 2,806,000 2,810,736
8. first page of search results, the CTR is 32%. Thus, multiplying searches per month by .32 gives us
the approximate additional monthly clicks. Add that number to the number of monthly visits
and we can see the potential increase in monthly visitors.
When looking at this chart, one would automatically go for the biggest increase, but that
isn't always what you want to do. We looked at keyword ranking. "air force nike" is not even in
the top 100 search rank in google, so turning an SBD link into a front pager on google with that
phrase will be an uphill battle. "jordan 13s" is a keyword that is more feasible keyword to work
with since it is ranked 20 already and SneakerNews.com has a link at rank 7. "jordan 13s" has a
massive increase in monthly additional visitor on top of having a keyword rank that is realistic
to change.
Ultimate Key phrase Choice: "jordan 13s"
The choice is clear. This phrase is considered valuable to the competition and we want
to take their traffic. The term "jordan 13s" has 368,000 searches a month and 30,800 estimated
clicks a month, which means it has a high search volume. Its current "ranking difficulty" at 60, it
is high enough to be wary about competition, but is not a lost cause. On Google trends the
phrase "jordan 13s" has a slightly downward trend with big spikes every time there was a new
jordan 13 release. The phrase "jordan 13s" has a current ranking of 20, which means it shows
up on the third page of google, yet SneakerNews.com shows up as the seventh link when you
Google "jordan 13s". Should a google search for "jordan 13" results in an SBD link being the
number one spot, you could see an increase of 117,760 additional monthly visits to
SneakerBarDetroit.com
9. HTML: Implementation of Key phrase Choice
1. Title Tags
Current Tags:
Sneakerbardetroit.com Title Tag for [https://sneakerbardetroit.com/category/air-
jordans/]
<title>Air Jordan Sneaker News and Release Date Info</title>
SneakerNews.com Title tag for [https://sneakernews.com/tag/air-jordan-13/]
<title>Air Jordan 13 – History + Official Release Dates 2020 | SneakerNews.com</title>
Recommended New Title Tag for Sneakerbardetroit.com:
<title>Air Jordan 13s | Find Sneaker Info and 2020 Release Dates</title>
Explanation: We are focusing on title tags because title tags are the blue links that you see
when you search something on Google. Title tags are important because it is what Google's
algorithm looks at when it sorts and organizes the order of websites in the SERP. This new title
with the chosen keyword is recommended to encourage the Google algorithm into pushing SBD
to a higher order on Google, with the goal being the first page of the SERP. The word "Find" is
considered a "call to action" word that is psychologically proven to lure users into clicking the
link. Adding numbers and dates has also been proven to get people to click on links. A good
title tag can place SBD higher on Google. The higher SBD is on Google, the more traffic you get
to SBD. The more traffic to SBD, the more money in your pocket.
10. 2. Description Meta Tag
Current Meta Tags:
SneakerBarDetroit.com Meta Description Tag for [https://sneakerbardetroit.com/category/air-
jordans/]:
<meta name="description" content="Air Jordan release dates and news information. We detail
all the colorways and future releases so keep it locked.">
Recommended new meta tags for sneakerbardetroit.com:
<meta name="description" content="Nike Air Jordan 13s drop dates and latest news. Leading
source for drop information on Nike, Adidas, Yeezy, Vans, New Balance and more.">
Explanation:
The meta tag is the grey little paragraph you see under the blue links in a Google search
result page. The meta tag is similar to the title tag but it provides different functions and has a
longer description. It doesn't help with rank, but could help with click-through rate (CTR). Meta
descriptions written more like an advertisement, with the intent to lure a web user into clicking
the SneakerBarDetroit.com link. The current description could be modified to lure more users
than it currently is. The current description was fine until the "so keep it locked" part. That
could confuse people who have never heard that term.
Title
11. In the new meta tag, I kept the first sentence similar to the current one and changed the
second sentence entirely. Now it describes the whole site in case users are interested in other
content.
3. Image ALT Text
This image is on the page I want to optimize. It seems like a photo that describes the
page. We can change image ALT text so the photo shows high on image SERP's.
Tag Details:
Image name = Shop-Jordan-StockX.jpg
Alt text = none
Recommendation to Improve sneakerbardetroit.com image name and ALT text:
Image name recommendation = "Air_Jordan_13s_Release_dates.jpg"
Alt text = "Drop dates and latest info on jordan 13s and more"
Meta Description
12. Explanation:
The Alt tag provides a description for an image if the user can't see it. It also plays a role
in SEO and tweaking the Alt tag could result in your page showing up as a high rank on Google's
SERP. Change the image name to describe the page more than the image itself. We still want to
put the keyword in the image name and alt tag to help sneakerbardetroit.com rank higher on
Google. The average user won't see the alt tag or image name so changing it to SBD's benefit
won't concern the website visitor in the slightest.