The document provides an analysis of keyphrase research for the websites SneakerBarDetroit.com and SneakerNews.com. It identifies "Jordan 1" as the top keyphrase based on its rising search trends and low difficulty to rank for. The summary proposes optimizations to the SneakerBarDetroit.com website to target this keyphrase, including updating the title tag to include "Jordan 1", rewriting the meta description, and adding ALT text to images. These changes aim to increase traffic from searches for "Jordan 1".

1. Tori Hascall
WebPub
SEO Keyword Research & Analysis for SneakerBarDetroit.com
The keywords/phrase I think will drive the most traffic: Jordan 1
The page I’ll be optimizing:https://sneakerbardetroit.com/air-jordan-fall-2020-release-date/
Competitive Keyword Charts
Keywords
Difficulty
Ranking
Searches /
Month
Estimated
Click / Month
Google
Trends, 5-year
My site has
content alligned
with this phrase
jordans realeses 63 49,500 2,800 steady yes
pharrell williams shoes 71 49,500 587
jordan black 67 60,500 635
new sneaker 79 135,000 1,600 down yes
concord 11 66 165,000 13,800
adidas yeezy 66 246,000 2,920
air force 1 72 673,000 2,850
nike air max 72 1,000,000 2,670 down yes
yeezy 68 1,220,000 6,730 down yes
nikes 69 5,000,000 26,100 down yes
cool grey 11 61 27,100 1,530
sambas 74 49,500 674
nike lebron 66 110,000 688 steady yes
nike women air max 68 135,000 529
jordan 10 60 165,000 1,640
air max 95 66 301,000 1,770
converses 70 1,220,000 3,680 steady yes
vans new shoes 71 4,400 773
kyrie 3 62 74,000 1,010
retro 13 jordans 67 90,500 1,010
yeezy zebra 59 110,000 1,090 steady yes
slip vans 71 246,000 856
newbalance 76 823,000 3,160
SneakerBarDetriot.com

2. Tori Hascall
WebPub
sneaker 79 2,240,000 267,000 steady yes
nike shoes 66 1,220,000 2,210
yeezy 68 1,220,000 42,000
sneaker news 76 135,000 22,100
nike max air 73 1,000,000 6,490 steady yes
350 yeezy 66 90,500 7,580
adida 75 4,090,000 65,500 steady yes
release dates for jordans 69 135,000 11,300 up yes
jordans new 72 201,000 11,400
air max 270 70 301,000 7,490
men's basketball shoe 70 90,500 3,870 down yes
off white 68 673,000 5,270
lebron shoe 74 246,000 6,210
air force one nike 71 246,000 2,100
shoes kobe 70 74,000 3,160 up yes
shoe release dates 70 6,600 1,080
pusha t 72 368,000 1,540
new balances 75 823,000 11,200
ultra boost 73 301,000 2,840
swoosh 76 49,500 4,140
shoe converse 74 135,000 564
space jams 72 246,000 5,370
kyrie 2 62 49,500 4,140
jordan futures 62 27,100 1,160
jordan 1 67 246,000 4,320 up yes
SneakerNews.com
Top 5 Key phrases in Google Trends
 Jordan1
 Release datesforjordans
 Shoeskobe
 Yeezy zebra
 Nike lebron

3. Tori Hascall
WebPub
Gap Analysis
The firstkey phrase I chose for my top5 is“Jordan 1”, I selectedthisone because ithada pretty
low-rankingdifficulty.Rankingdifficulty calculateshow difficultitwouldbe torankon thatkeyword,so
a lowernumberisbetter.It considers the strengthof domains,the numberof .govand.edudomains,
and the on-page signalslike“keywordintitle”. Italsohasa highsearch permonth,whichisthe search
volume orthe average numberof timesa specificqueryisenteredinasearchengine permonth. Having
a low-rankingdifficultyandhighsearchpermonthisa great combobecause itmeansa lot of people
lookup the keywordand itisn’thard to rank on that keyword. Mysecondkeyphrase is“release dates
for jordans”.Ichose thisone forone of mytop 5 because ithas consistentlygone upongoogle trends,it
has stayeda relevanttopicthatpeople are lookingup. Italsohas a veryhighnumberfor estimated
clickspermonth,thismeans the amountof timessomeone clickedonthe keywordpermonth. The third
keyphrase I pickedis“shoeskobe”,because italsohasgone upon google trendsinremembrance tohis
recentdeath. Thiskeyphrase hasa goodbalance betweenitslow-rankingdifficultyandhighsearches
permonth.For my fourthkeyphrase on the top5 listI picked“Yeezyzebra”,thisisreferringtoamodel
of shoe inthe yeezycollection. Thiskeywordhasaverylow-rankingdifficulty,whichwill make iteasyto
rank on thiskeyword.Italsohasbeenconsistentongoogle trends,beingrelevantall the time and
havinga lotof searchespermonth. The lastkeyphrase I chose is “Nike lebron”,Ipickedthisformytop
5 because ithasa goodbalance betweenitsrankingdifficulty andsearchespermonth.Lebronisavery
popularbasketball player,sopeopleare constantlysearchingforshoesrelatedtohimandhisownline
of sneakers. The onlyone onmytop 5 that had keywordrankingwas“release datesforjordans”,all the
otheroneswere notin the top100. Inclass itwas mentionedthatlongtail keywordsare notas
competitiveanddon’tgetas muchtraffic,so I triedto chose shorterphrasesformy top5.

4. Tori Hascall
WebPub
SneakerBarDetriot.com SneakerNews.com
jordan 1 not in top 100 not in top 100
release dates for jordans 3 2
shoes kobe not in top 100 not in top 100
yeezy zebra not in top 100 not in top 100
nike lebron not in top 100 not in top 100
Searches per
Month
Number of Additional
Monthly Visits if
Ranked No. 1
Average
Monthy Visits
Potential
Monthly Visits
jordan 1 246,000 78,720 2,085,990 2,164,710
release dates for jordans 135,000 43,200 2,085,990 2,129,190
shoes kobe 74,000 23,680 2,085,990 2,109,670
yeezy zebra 110,000 35,200 2,085,990 2,121,190
nike lebron 110,000 35,200 2,085,990 2,121,190
Keyword ranking analysis
The SERP, or search engine resultspage, are the webpages giventouserswhentheysearchfor
somethingonline usingasearchengine. Since fourof the five of mykeywordswere notinthe top100,
thismeansthe website didnotcome upinthe first100 websitesshownforthe keywordstypedin. Not
beinginthe top 100 leavesroomforimprovementtotryto getour website higheruponthe SERP. The
keywordphrase “release datesforjordans”showedupthirdonthe SERP forSneakerBar Detroit,which
isveryhighand meansthere isnothingmajorthat needstobe changedfor that keyword.
Potential Traffic
Thischart showsthe searchespermonthformy top 5, thisisthe average numberof timesa
certainphrase was enteredintoa searchengine permonth. The numberof additional monthlyvisitsif
rankedNo.1 meansthat if that keywordwasrankednumberone forourwebsite thatnumberishow

5. Tori Hascall
WebPub
manymore searches the keywordwouldhave onanumberone ratedwebsite.The average monthly
visitsare howmany visitsoursite onaverage getspermonth,so addedtothe additional monthlyvisit
equalsthe numberof visitorswe couldprotentional have if ourwebsite wasrankednumberone,for
each keyword.
Ultimate Key Phrase Choice:Jordan 1
The top keyphrase I chose to focuson is“Jordan 1”, regardingsearchtrendsthiswas the only
one I couldfindthat drasticallywentupovertime andconstantlystayedrelevant. Thismeansthat
people have gainedinterestin thisshoe overtime andare searchingitmore now. I personallyhave seen
a lot aboutthisshoe recentlyandI am notbig intosneakers. The rankingdifficultyforthiskeyphrase is
relativelylowmeaningitwon’tbe ashard to rank for thisspecifickeyphrase. Currentlyitisnotranked
inthe top100 for SneakerBarDetroitwhichmeansI can use itto show how importantitisto optimize a
page usingthiskeyword. There are manywaystalkingaboutthisshoe can bringtrafficto the website
consideringitisa verytrendingshoe rightnow andhas a high searchvolume.Havingahighsearch
volume meansthatitis a commonkeyphrase people are puttingintotheirsearchengines,soitwill be
useful forourwebsite tobe highonthe SERP. The competition,SneakerNews,alsodoesnotrankinthe
top 100 for thiskeyphrase so I alsochose this keyphrase as my topchoice to have a chance to rank
higherthanthem.
HTML: Implementation of Key Phrase Choice
1. Title Tags
Current Tags:

6. Tori Hascall
WebPub
SneakerBarDetroit.com TitleTagfor [JordanBrandRevealsAirJordanFall 2020 Collection]:<title>Air
Jordan Fall 2020 Release Date- SneakerBar Detroit</title>
SneakerNews.comTitle Tagfor[JordanRelease Dates]:<title>AirJordan ReleaseDates 2020 |
SneakerNews.com</title>
Recommended New Title Tag for SneakerBarDetroit.com:
<title> NewAir Jordan 1’sand More Included in 2020 collection </title>
Explanation
A title tagis importantbecause itletsthe readersknow whatthe page isgoingto be about. The
currenttitle tag forSneakerBar Detroitisa broad statementconcerningthe release catalogforJordan’s
in2020. I couldn’tfindanarticle on SneakerNewsthattalkedaboutthe exactthing,soIjust didthe
normal Jordanrelease datespage.SneakerBarDetroitisalreadyastepahead of themwithhavingan
article aboutthe specific2020 Jordanshoe line.The new title includesmytopkeyphrase “Jordan1” at
the beginningsoitcan draw the attentiontothose wholookupthat specificshoe.Havingthiskey
phrase inthe title notonlybringsattentiontothe article andmore Jordanshoes,butalsothe rest of the
website ingeneral.

7. Tori Hascall
WebPub
2. Description Meta Tag
Current Meta Tags:
SneakerBarDetroit.com MetaDescriptionTagfor[JordanBrandRevealsAirJordanFall 2020
Collection]:<meta name="description"content="Jordan Brand hasrevealed itsAir Jordan Fall2020
collection thatrangesfromthe Air Jordan 1 to the Air Jordan 14. There are three colorwaysof theAir
Jordan 1 including the; SmokeGrey; pair; Bio Hack;colorway,and a woman;sexclusive; Satin Snake;
as well as theCO.JP;Metallic Silver; thatoriginally released;" />
SneakerNews.comMetaDescriptionTagfor [JordanRelease Dates]: <meta name="description"
content="TheJordan ReleaseDatespageis a completeguideto all currentand upcoming AirJordan
and Jordan Brand sneakerreleasesin 2020." />
Recommended New Meta Tags for SneakerBarDetroit.com:
<meta name=“description”content= “New Releases forAir Jordan 1 line revealed for Jordan Brand
along withmany others in the upcoming fall2020 season”>
Explanation
The meta tag isimportantbecause itgivesadescriptionof whatthe page is goingtobe about
before theyevenclickonthe website. The originaltagforSneakerBar Detroitistoo specificinto
whatexactlyisgoingto be released,itsoundsmore like the startof the article thana summaryof
whatis goingto be read. SneakerNewshasa nice and shortdescriptionof the page thatis to the
pointbutstill givesaninsightonwhatit isabout. I chose the new description because itdrawsthe
readersinby mentioningthatthere are new Jordans1’s that are goingto be released. Insteadof

8. Tori Hascall
WebPub
showingwhatothershoeswere goingtobe released,Ikeptthe description vague sothatthe
readers wouldhave to go to the article to see what othershoeswere goingtobe released.
3. Image ALT Text
SneakerBarDetroit.com Image Tag Details:
Image file name: Air-Jordan-Fall-2020-
Release-Date
Alt text: none
Recommendation to Improve SneakerBarDetroit.com image name and ALT Text:
Image name recommendation:“2020 Air Jordan releaseshoes”
AltText:<alt =” Shoesin grid in order fromJordan1to Jordan 14 for Jordan Brand 2020 release”>
Explanation

9. Tori Hascall
WebPub
ALT tags are importantbecause theydescribewhatthe image lookslike,thisisespeciallyhelpful
to those that are visionimpaired. The original titlewasjustthe title of the article onthe website andnot
relatedtothe image.I improveditbe makingitclearwhatthe image wasthere for,the 2020 Jordan
release shoes. There wasnoalttag to beginwith,soIimproveditbyaddingone. Inthe descriptionIwas
able to use mykeyphrase because itwas inthe image,puttingitfirstisalsoimportantto drive people
to thisarticle. The descriptionisjustspecificenoughtobe able totell whatthe image isshowingandwill
alsoleadtrafficto the website byinvolvingJordan1.