Marketing at the Speed of Modern Retail. We’re proud to be experts in fitness and sports partnerships. With insightful strategy, we find common ground between our client’s brand and a sports brand. Then we invent the creative space for both to live. The result is a meaningful partnership that activates a hyper-engaged fan base to drive sales. View our presentation on sports and fitness marketing capabilities.

1. EXPERTS IN SPORTS & FITNESS ACTIVATIONS

2. 2
Ourapproach
WE DON’T JUST CREATE ADS
WE INVENT A BETTER WAY
Ad agencies start with a consumer problem and create an ad campaign. We’re
different. We’re entrepreneurs who see a consumer problem and then invent a
better way. Sometimes that better way is advertising. Sometimes, it’s not.
Inventing a better way is exactly what we’ve been doing for more than 50 years.
We’ve started businesses, grown businesses, sold businesses. We’ve developed
entirely new retail models. And yes, we’ve created some of the country’s best-
known ad campaigns. There’s always a better way. Take it from an agency who’s
not just in the advertising business. But in the business business.

3. 3
Expertise
Marketing at the Speed of Modern Retail
We’re proud to be experts in fitness and sports partnerships.
With insightful strategy, we find common ground between our client’s brand and a sports brand.
Then we invent the creative space for both to live. The result is a meaningful partnership that activates a
hyper-engaged fan base to drive sales.
AREAS OF EXPERTISE
Strategic Planning
Data & Analytics
Consumer Journey Mapping
Consumer Personas & Segmentation
Social & Digital Strategy
Content & Channel Planning
Integrated 360° Campaigns
Content Production
Video/Animation
Digital Development
Visual & Interactive Design
STRATEGY & PLANNING CREATIVE DEVELOPMENT
Influencers & Native
Organic & Paid Social
Traditional Broadcast and Digital
SEO/SEM
Measurement Frameworks
Campaign Performance
ROI & Statistical Modeling
DEPLOY & MEASURE

4. 40%
We work with the most popular
sports leagues and sports franchises
in the world.
4
Expertise

5. CURRENT CLIENT SPORTS PARTNERSHIPS
5
Expertise

6. 6
1 MCDONALD’S
2 OLD DOMINION
3 FLAGSTAR BANK
4 GOLD’S GYM
SPORTS AND FITNESS ACTIVATIONS

7. Inventing a better way to fuel fandom
(and drive a 5.5% increase in guest counts).
MCDONALD’S
KC Chiefs + Hyper-Local
7
Sports&FitnessActivations

8. View McDonald’s & Kansas City Chiefs Case Study Now On
!8
McDonald’s

9. The campaign was so successful, it’s been picked up in both
NFL markets and major college campuses nationwide.
3.6 million impressions / 264,000 brand engagements /
865,000 mentions / Drove a 5.5% increase in guests counts
RESULTS
!9
McDonald’s

10. !10
Inventing a better way to make shipping important to baseball
fans (and drive a 13% increase in shipments).
OLD DOMINION
Official Freight Carrier of the MLB
Sports&FitnessActivations

11. View Old Dominion & MLB Sports Activation Video Now On

12. !12
OldDominion

13. !13
Millions of impressions generated through Official MLB Freight
Sponsor and partner teams.
400% increase in organic social reach /
Helped drive a 13% increase in shipments.
RESULTS
OldDominion

14. !14
Inventing a better way to put banking in the game (and drive 1
million+ social engagements).
FLAGSTAR BANK
Official Jersey Sponsor of the Detroit Pistons
Sports&FitnessActivations

15. Gear up, Detroit. Enter to win an official
Detroit Pistons jersey from your local
Flagstar Bank location.
How to enter: bit.ly/12456
January 5, 2017 •
Flagstar Bank
Take fandom to the next level with our
exclusive Pistons credit and debit cards.
#DetroitProud
Big game tonight, but the roads are a
mess! Luckily we offer Snowmobile loans
with rates as low as the temperature.
#Snowmageddon
January 5, 2017 •
Flagstar Bank
January 5, 2017 •
Flagstar Bank
January 5, 2017 •
Flagstar Bank
The Pistons take care of business at
home against Charlotte. See highlights
from the game with the #PistonsPlayback,
crafted by Flagstar Bank.
ENTER TO WIN
AN OFFICIAL
DETROIT
PISTONS
JERSEY!
[JERSEY
PHOTO]
GAMECOVERAGEAFFINITYCARDSCONTEST/SWEEPSTAKESREAL-TIMEENGAGEMENTS
!16
FlagstarBank

16. !17
Millions of additional impressions generated through
traditional broadcast support.
First year of the multi-year partnership /
Social only: 1 million+ social engagements and nearly 40-
million impressions
RESULTS
FlagstarBank

17. 18
Inventing a better way to reach a fitness-committed audience
(and grow leads by 25%).
GOLD’S GYM
Groundbreaking Fitness Marketing
Sports&FitnessActivations

18. View Gold’s Gym Case Study Video Now On

19. 20
Sports&FitnessActivations
344% increase in time spent compared to traditional landing
page experiences.
66% estimated ad recall lift rate /
Drove a 25% increase in leads and a 16% increase in new
member counts
RESULTS

20. GETTING STARTED

21. 22
Sports&FitnessActivations
TEAM APPROACH
We’re true hybrids. We think like a creative team, we act like a media team, and
we possess the innate ability to think strategically.
We know that the best ideas start with digital.
And we use that approach and expertise to craft engaging campaigns that
transform our client’s business.

22. VP, Director Digital Engagement
at Bernstein-Rein
Lives in Kansas City, MO
From Lawson, MO
Married to Larissa Billings
Social Content Strategist at
Bernstein-Rein
Lives in Kansas City, MO
From State Center, IA
Studied Photography at the
University of Iowa
Digital Content Creator at
Bernstein-Rein
Lives in Shawnee, KS
Studied Journalism at KU
In relationship with Sydney
Carson
MEET YOUR TEAM PASSIONATE CREATIVE, LIKABLE, DRIVEN, WINNERS
23
TeamApproach
Associate Director Social Media
at Bernstein-Rein
Lives in Kansas City, MO
From Topeka, KS
Married to Casey Lindquist

23. Content & Channel Planning
We build a multi-channel strategic
framework.
Social & Digital Deployment
We activate content that is relevant
and drives engagement and value in
real-time.
24
TeamApproach
OUR APPROACH
Creative Ideation
We create a strategic, high-level
concept and then execute an
integrated campaign.

24. and drives revenue.
Business Impact 4.26% increase in sales
25
GettingStarted
SIMPLE SPEAK
We build branded
content for fans,
through storytelling, that creates
engagement,

25. STRATEGY & PLANNING
Business Goals
Marketing Goals
Audience Targets
Brand Insights
Journey & Messaging
Creative Brief
Competitive Review
Campaign Strategy
Platform Tagging
REPORTING &
OPTIMIZATIONS
Campaign Reporting
Profile Enhancements
Post Enhancements
CREATIVE DEVELOPMENT
Campaign Concept
Campaign Assets
Profile Development
Channel Launch & Support
CAMPAIGN APPROACH
26
GettingStarted

26. Brandon Billings
BrandonBillings@b-r.com
m: 816.726.1923
ABOUTBRANDON
+ Brandon has spent more than 15 years developing social and digital
marketing strategies for national and regional brands.
+ Brandon and his team are true marketing hybrids. They think like
creatives, act like media planners and possess the innate ability to think
strategically.
+ Brandon’s client experience includes: Kansas City Chiefs, Havertys
Furniture, Gold's Gym, McDonald’s, Old Dominion, Winning Streak,
VisitKC, Fresh & Easy, MetLife, LPL Financial, Hostess Brands, Flagstar
Bank and Discover Global Network.
SPECIALITYEXPERIENCE:
+ Sports Activations
+ National to Local
+ Lead Generation
+ Online to In-Store Drivers
+ Ecommerce
+ Product Launches
+ Reputation Management
+ Seasonal & Topical Content
+ Branded Content
+ Channel Planning
27
GettingStarted

27. THANK YOU