Conklin Media has been helping companies to grow using digital marketing based growth hacking for 17 years. This presentation goes over their history and how they see marketing

1. YOUR DIGITAL
GROWTH
PARTNERWE’VE BEEN CREATING AND EXECUTING DIGITAL GROWTH STRATEGIES FOR 17
YEARS.

2. THE CONKLIN MEDIA STORY
HOW WE GOT TO WHERE WE ARE
1999 REAL ESTATE
—
Dave Conklin starts in the real
estate business and uses cold
calling to build business. Won
awards for sales growth and
spoke to national audiences
about how to motivate agents
under 30. Learned how to use
technology to grow business
efficiently.
2003 GMHV LAUNCH
—
Launched a website to
generate real estate leads on
the internet using SEO, PPC,
and Social Media /
Podcasting. Grew this
company to 60 employees.
Won awards for Emerging
Business of The Year, 40
Under 40 and more.
2

3. 2009
AGENCY LAUNCH
—
With the real estate market
beginning to decline, a pivot
was made to do agency work
for customers like Hershey,
Armstrong World Industries,
and many other large and
small companies. Dave
became a marketing thought
and began speaking at large
events, worldwide.
2007 & 2008 INC 500
—
2 years in a row, GMHV
appeared on Inc Magazine’s
Inc 500 list for being one of
the fastest growing companies
in the country. This is
especially notable because
this company was grown from
scratch with no investment
capital.
3

4. 2014 INTEREST IN
AGENCY SOLD
—
The agency founded by
Conklin and his business
partners continues to be
profitable today, but Dave left
his post in that company to
pursue independent
consulting projects.
TODAY
CONKLIN MEDIA
—
Conklin Media is one of the fastest
growing companies Dave has been
involved in to date and we’re super
excited for the future!
4

5. THE CONVERSION PROCESS
MOVING FROM AWARENESS TO REVENUE & REFERRALS
LEAD
Customer downloads
a white paper, guide,
how to, best of, etc.
and has retargeting
pixel installed.
CONVERSION
Sale is made via
website, phone, or in
person.
AWARENESS
Customer finds /
sees your brand for
the first time through
traditional media,
search or social.
(We will go into this in detail
in the next slide.)
PROSPECT
Customer calls,
downloads more in
depth content, requests
more info, a demo, etc.
5
ADVOCACY &
REFERRALS
Customer, with a little
help from you, refers you
more business – sending
people directly to the
conversion phase.

6. Build Shareworthy Content
Paid Social Community
Development
Organic Social Communication
Paid Search
Organic Search
Nurture
THE RECIPE FOR GROWTH
THE PROVEN INGREDIENTS THAT LEAD TO MEASURABLE SUCCESS
SHAREWORTHY
CONTENT
Research Successes
Technical Plan (Search)
Editorial Plan (Social)
Creation Schedule
ORGANIC
SOCIAL
Find Communities
Contribute
Interact
ORGANIC SEARCH
Local Citations
Keyword & Comp Research
Find Quality Link Prospects
Sales Outreach To Prospects
PAID SOCIAL
Determine Audience
Determine Community
Interact (Build Audience)
Share Content (Awareness)
PAID SEARCH
Research Competitors
Research Keywords
Build Campaigns
Launch / Test / Repeat
Test & Test & Test
NURTURE
Automated Email
Retargeting with Purpose
Blog Updates
Social Community
6

7. THINK ABOUT THIS
Leadership Engineering Sales Marketing
THE OLD WAY OF GOING TO MARKET
“WE’VE ALWAYS DONE IT THIS WAY. IT WORKS FINE.” – 2005 Travel Agency Owner
In the past, each department of a company was seen as it’s own entity. Rarely, did departments inter-communicate with each other
to design products and services, go to market, create sales, and follow through with customer support. The tech team was only
called on when there was a challenge that had to be addressed.
We regularly consult companies who tell stories of Sales telling Marketing they need more support;
Marketing telling Sales they don’t close good enough; Tech feeling under appreciated; Engineering
frustrated that leadership wants the impossible; and leadership feeling the team is incompetent.
7
Tech Support

8. Leadership
Engineering
Marketing
Sales
Support
Tech
PRODUCT/SERVIC
E DESIGN
Marketing
Sales
Tech
AWARENESS
Sales
Marketing
Support
Tech
AQUISITION
Marketing
Sales
Tech
NURTURING
Support
Engineering
Marketing
Sales
SUPPORT
THE NEW BUSINESS GROWTH TEAM
WE CAN HELP YOU TO TRANSFORM YOUR OUTDATED DEPARTMENT SILOS INTO A GROWTH TEAM
5

9. HANDS OFF
CONSULTINGWe can help lead and train your
team to accomplish your goals.
Starts at $1,000 per month
AUDIT & STRATEGY
PLANWe will audit your existing growth
strategy and develop a plan.
Starts at $2,500 for the plan
HANDS ON SOCIAL
We can build a community for you
or be your voice in an existing
one.
Starts at $1,500 per month
WEBSITE
DEVELOPMENTWe can design or refresh an
amazing web presence for you.
Starts at $4,500
MANAGE YOUR PPC
We will manage and improve your
pay per click campaign.
Starts at $1,250 per month
HANDS ON SEO
We will optimize your site, build
links, set up your citations, etc.
Starts at $2,500 per month
HOW WE CAN WORK TOGETHER
OUR CLIENTS WORK WITH US IN THE FOLLOWING WAYS
9

10. 10
Everyone focuses on the tasks at
hand for 3 weeks, communicating for
a few minutes daily about any needs
they have from other team members
via Slack.
First, we look together at the overall
plan and map out 3 weeks worth of
goals to achieve together, assigning
champions for each task.
REVIEW MEETING
3 WEEKS OF TASKS
REVIEW TASKS &
REPEAT
We collectively go over what was
accomplished and set our goals
based on those accomplishments
and what we learned for the next 3
weeks.
WE BELIEVE IN AN AGILE DEVELOPMENT
PROCESS
ONE BIG PLAN WITH 3 WEEK FOCUS SESSIONS

11. MOCK UP
APPROVAL
FRAMEWORK
SETUP
FINAL
CONTENT
AND ART
DECISIONSFINAL
NAVIGATION
AND PAGE
CONTENT
APPROVAL
FINAL
OVERVIEW
WITH
CLIENT
BROWSER,
DEVICE,
AND LOAD
SPEED
TESTING
GO
LIVE!
WEB DEVELOPMENT PROCESS OVERVIEW
YOU’LL ALWAYS FEEL IN THE LOOP & IN CONTROL WITH OUR WEB DESIGN PROCESS
11

12. YOUR GROWTH
OPPORTUNITES &
GOALSLET’S DO A LITTLE KEYWORD & COMPETITION RESEARCH AND FIND SOME
OPPORTUNTIES.