The document discusses creating a sponsorship strategy. It emphasizes that a strategy is important for athletes seeking sponsorship and will guide the process. The strategy involves defining the vision including why the athlete wants sponsorship, what kind of sponsorship they want, who the target sponsors are, and when the sponsorship activities will take place. It then discusses taking action by defining the how of implementing the strategy through sponsorship deals and activities. Key aspects of defining the what include determining desired sponsorship amounts, benefits beyond financial support, types of sponsors, and sponsorship activities.

1. CREATE YOUR
SPONSORSHIP
STRATEGY
20
17
T H E S P O N S O R S H I P
C O N S U L T A N T S
A T H L E T E H U B M A S T E R C L A S S

2. V I C K I E S A U N D E R S

3. V I C K I E S A U N D E R S

4. LET'S START WITH
THIS...
T H E S P O N S O R S H I P
C O N S U L T A N T S

5. W H A T I S A
S T R A T E G Y ?
AND WHY IS IT SO IMPORTANT
FOR ATHLETES WHO ARE
SEEKING SPONSORSHIP?
THE ATHLETE HUB
MASTERCLASS

6. H O W I T W O R K S
PROCESS
STRATEGY
C R E A T E T H E V I S I O N
YOUR WHY, WHAT, WHO AND WHEN
T A K E T H E A C T I O N
YOUR HOW
THE ATHLETE HUB
MASTERCLASS

7. Y O U R W H Y
SPORT
PROFESSION
PERSONAL
PASSION
THE ATHLETE HUB
MASTERCLASS

8. Y O U R W H A T
WHAT SPONSORSHIP DO YOU WANT?
WHAT AMOUNT?
WHAT BENEFITS BEYOND FINANCIAL?
WHAT KIND OF SPONSORS?
WHAT KINDS OF ACTIVITIES?
THE ATHLETE HUB
MASTERCLASS

9. T H E D E A L THE ATHLETE HUB
MASTERCLASS

10. Y O U R W H A T
WHAT SPONSORSHIP
DO YOU WANT?
THE ATHLETE HUB
MASTERCLASS

11. Y O U R W H A T
WHAT AMOUNT
SPONSORSHIP DO YOU
WANT?
THE ATHLETE HUB
MASTERCLASS

12. Y O U R W H A T
WHAT BENEFITS
BEYOND FINANCIAL DO
YOU WANT?
THE ATHLETE HUB
MASTERCLASS

13. Y O U R W H A T
WHAT KIND OF
SPONSORS DO
YOU WANT?
THE ATHLETE HUB
MASTERCLASS

14. Y O U R W H A T
WHAT KINDS OF
ACTIVITIES DO
YOU WANT TO DO
WITH AND FOR YOUR
SPONSORS?
THE ATHLETE HUB
MASTERCLASS

15. THE ATHLETE HUB
MASTERCLASS
W H E N

16. MIND
MATTER
L E T ' S G E T R E A L

18. Type your
email address
in the chat box