Driving innovation in social loyalty

1. SEOshop presentation
!
Loyalty for the ecommerce age
Charlie Casey CEO
loyaltylion.com
@LoyaltyLionHQ

2. ACQUIRE
€€€
AdWords

3. REPEAT BUSINESS
x4

4. LOYAL CUSTOMERS SPEND
67% MORE
5% LIFT IN RETENTION
PROFITS 85%

5. GREAT CUSTOMER EXPERIENCE

6. VALUED CUSTOMERS
PERSONALISATION

7. VALUED CUSTOMER: IDEAS
REWARDS PROGRAM
POINTS
PERSONAL MESSAGE
DISCOUNTS
SURPRISE AND DELIGHT
GIFTS

8. VALUED CUSTOMER: IDEAS
REWARDS PROGRAM
PERSONAL MESSAGE
SURPRISE AND DELIGHT

9. VALUED CUSTOMER: IDEAS
REWARDS PROGRAM
PERSONAL MESSAGE
SURPRISE AND DELIGHT

10. PERSONALISATION
AGE
GENDER
PREFERENCES

11. !
TOP 120 RETAILERS
< 25% OFFER
PERSONALISATION

12. PERSONALISATION: IDEAS
RECOMMENDATIONS
TAILORED NEWSLETTERS
BIRTHDAYS

13. PERSONALISATION: IDEAS
RECOMMENDATIONS
TAILORED NEWSLETTERS
BIRTHDAYS

14. PERSONALISATION: IDEAS
RECOMMENDATIONS
TAILORED NEWSLETTERS
BIRTHDAYS

15. ECOMMERCE CHANGED EVERYTHING

16. FRIENDLY AND FAMILIAR

17. INVISIBLE

18. THERE’S
GOOD NEWS!

19. MORE DATA THAN EVER
DATA
CUSTOMERS

20. INCREASED INTERACTION
THEN
NOW

21. “92% OF PEOPLE TRUST
RECOMMENDATIONS FROM FRIENDS
AND FAMILY MORE THAN ALL OTHER
FORMS OF MARKETING”
- Nielsen

22. SOCIAL LOYALTY
PROGRAM

23. RETAIN EXISTING CUSTOMERS
SOCIAL LOYALTY
PROGRAM

24. AQUIRE CUSTOMERS

25. MOVE CUSTOMERS
UP A SEGMENT

26. INCREASE CUSTOMER
LIFETIME VALUE

27. 14
da
gen
g
rat
i
THANK YOU
team@loyaltylion.com
@LoyaltyLionHQ
s