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The
International
Paid Search
Playbook
@MattHolmesXX #SearchLeeds
Hello!
@MattHolmesXX #SearchLeeds
@MattHolmesXX #SearchLeeds
current.distrelec.com
@MattHolmesXX #SearchLeeds
@MattHolmesXX #SearchLeeds
INTERNATIONAL
PPC IS THE SAME
AS AMERICAN
FOOTBALL
@MattHolmesXX #SearchLeeds
1.
Coach strong
fundamentals
The 3 As
@MattHolmesXX #SearchLeeds
“
@MattHolmesXX #SearchLeeds
Accuracy
@MattHolmesXX #SearchLeeds
SEPARATE
ACCOUNTS FOR
EACH COUNTRY
@MattHolmesXX #SearchLeeds
SPLIT OUT
EXACT AND BMM
@MattHolmesXX #SearchLeeds
AIM FOR 70%
EXACT MATCH
SPLIT
@MattHolmesXX #SearchLeeds
Awareness
@MattHolmesXX #SearchLeeds
here
Brainlabs
Currency
Exchange Script
@MattHolmesXX #SearchLeeds
REVIEW SEARCH
TERMS
REGULARLY
@MattHolmesXX #SearchLeeds
here
Google
Shopping Price
Benchmarks
@MattHolmesXX #SearchLeeds
here
Public Holiday
Calendar
@MattHolmesXX #SearchLeeds
CREATE SELF
AWARENESS IN
YOUR TEAM
@MattHolmesXX #SearchLeeds
Analysis
@MattHolmesXX #SearchLeeds
Auction
Insights
@MattHolmesXX #SearchLeeds
2.
Define your
playbook
@MattHolmesXX #SearchLeeds
Global, then local
@MattHolmesXX #SearchLeeds
Consumer
Barometer
consumerbarometer.com
@MattHolmesXX #SearchLeeds
Naming Conventions
@MattHolmesXX #SearchLeeds
Prepare for likely
situations
@MattHolmesXX #SearchLeeds
3.
Make
adjustments
Ready to take the field
@MattHolmesXX #SearchLeeds
Every opponent is
different
@MattHolmesXX #SearchLeeds
Experiment
@MattHolmesXX #SearchLeeds
IF Functions in
Ad Text
Search “Adwords IF Functions”
@MattHolmesXX #SearchLeeds
LOCATION
MODIFIERS
@MattHolmesXX #SearchLeeds
REFRESH
MESSAGING
REGULARLY
@MattHolmesXX #SearchLeeds
Not every play is a
touchdown
@MattHolmesXX #SearchLeeds
“
@MattHolmesXX #SearchLeeds
Thanks!
Any questions?
You can find me at:
▫ @mattholmesxx
▫ current.distrelec.com

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SearchLeeds 2018 - Matt Holmes - Distrelec - The International Paid Search Playbook