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Similar to BrightonSEO July 2021: Spilling the T in EAT- Easy CRO Tricks for User Trust
Similar to BrightonSEO July 2021: Spilling the T in EAT- Easy CRO Tricks for User Trust (20)
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BrightonSEO July 2021: Spilling the T in EAT- Easy CRO Tricks for User Trust
- 1. @screamingfrog @oliverbrett @lordoftheserps Spilling the T in EAT- How to easily build user trust with simple CRO + UX tweaks Oliver Brett | Screaming Frog https://www.slideshare.net/OliverBrett @oliverbrett
- 2. @screamingfrog @oliverbrett @lordoftheserps Who is this guy? Oliver Brett
- 3. @screamingfrog @oliverbrett @lordoftheserps Who is this guy? Oliver Brett ✨Senior ✨ SEO Manager
- 4. @screamingfrog @oliverbrett @lordoftheserps Who is this guy? Oliver Brett ✨Senior ✨ SEO Manager Screaming Frog
- 5. @screamingfrog @oliverbrett @lordoftheserps Who is this guy? Oliver Brett ✨Senior ✨ SEO Manager Screaming Frog
- 6. @screamingfrog @oliverbrett @lordoftheserps Who is this guy? Oliver Brett ✨Senior ✨ SEO Manager Screaming Frog @oliverbrett
- 7. @screamingfrog @oliverbrett @lordoftheserps Who is this guy? Oliver Brett ✨Senior ✨ SEO Manager Screaming Frog @oliverbrett @lordoftheserps 🧙🏻 ♂️
- 29. @screamingfrog @oliverbrett @lordoftheserps Your link building has been flawless and you’ve got all DA links… Link building is going well…
- 30. @screamingfrog @oliverbrett @lordoftheserps Your link building has been flawless and you’ve got all DA links… Link building is going well…
- 31. @screamingfrog @oliverbrett @lordoftheserps Your link building has been flawless and you’ve got all DA links… Link building is going well…
- 33. @screamingfrog @oliverbrett @lordoftheserps The tech team are finally happy with the site…
- 34. @screamingfrog @oliverbrett @lordoftheserps Clients be like…
- 36. @screamingfrog @oliverbrett @lordoftheserps Clients be like…
- 37. @screamingfrog @oliverbrett @lordoftheserps Clients be like…
- 38. @screamingfrog @oliverbrett @lordoftheserps Clients be like…
- 39. @screamingfrog @oliverbrett @lordoftheserps Clients be like…
- 40. @screamingfrog @oliverbrett @lordoftheserps The client is really asking:
- 42. @screamingfrog @oliverbrett @lordoftheserps Typical keywords we target:
- 43. @screamingfrog @oliverbrett @lordoftheserps Typical keywords we target:
- 45. @screamingfrog @oliverbrett @lordoftheserps Why you for XYZ?
- 50. @screamingfrog @oliverbrett @lordoftheserps E.A.T. Do you know what you’re talking about?
- 51. @screamingfrog @oliverbrett @lordoftheserps E.A.T. Does anyone else like you? Do you know what you’re talking about?
- 52. @screamingfrog @oliverbrett @lordoftheserps E.A.T. Do you know what you’re talking about? Does anyone else like you? Are you secretly evil?
- 54. @screamingfrog @oliverbrett @lordoftheserps Why you? Are you secretly evil? Does anyone else like you? Do you know what you’re talking about?
- 55. @screamingfrog @oliverbrett @lordoftheserps User Trust = Key for Conversions
- 56. @screamingfrog @oliverbrett @lordoftheserps Easy CRO Audits (With an SEO EAT Focus)
- 57. @screamingfrog @oliverbrett @lordoftheserps 1. Sanity Check
- 58. @screamingfrog @oliverbrett @lordoftheserps 1. Sanity Check 2. Get Data
- 59. @screamingfrog @oliverbrett @lordoftheserps 1. Sanity Check 2. Get Data 3. Examine Outliers
- 60. @screamingfrog @oliverbrett @lordoftheserps 1. Sanity Check 2. Get Data 3. Examine Outliers 4. Competitor Analysis
- 61. @screamingfrog @oliverbrett @lordoftheserps 1. Sanity Check 2. Get Data 3. Examine Outliers 4. Competitor Analysis 5. UX
- 62. @screamingfrog @oliverbrett @lordoftheserps 1. Sanity Check 2. Get Data 3. Examine Outliers 4. Competitor Analysis 5. UX 6. Signposting Trust
- 63. @screamingfrog @oliverbrett @lordoftheserps Step 1: Sanity Check
- 64. @screamingfrog @oliverbrett @lordoftheserps Out of Date Social Media Icons
- 65. @screamingfrog @oliverbrett @lordoftheserps Aggressive SSL Icons
- 66. @screamingfrog @oliverbrett @lordoftheserps Aggressive Calls to Action
- 67. @screamingfrog @oliverbrett @lordoftheserps Crap Stock Photography
- 68. @screamingfrog @oliverbrett @lordoftheserps Crap Stock Photography
- 69. @screamingfrog @oliverbrett @lordoftheserps Colour Consistency
- 70. @screamingfrog @oliverbrett @lordoftheserps Font Consistency
- 71. @screamingfrog @oliverbrett @lordoftheserps Annoying Animations
- 72. @screamingfrog @oliverbrett @lordoftheserps Keyword Stuffing
- 73. @screamingfrog @oliverbrett @lordoftheserps Keyword Stuffing
- 74. @screamingfrog @oliverbrett @lordoftheserps Keyword Stuffing
- 75. @screamingfrog @oliverbrett @lordoftheserps Keyword Stuffing
- 77. @screamingfrog @oliverbrett @lordoftheserps Length of Forums/ Sign Ups
- 79. @screamingfrog @oliverbrett @lordoftheserps Broken Checkout
- 80. @screamingfrog @oliverbrett @lordoftheserps Step 2: Get User Data
- 81. @screamingfrog @oliverbrett @lordoftheserps Head of Mark-eting
- 82. @screamingfrog @oliverbrett @lordoftheserps Screaming Frog APIs for GA/GSC
- 83. @screamingfrog @oliverbrett @lordoftheserps GA Data https://www.screamingfrog.co.uk/seo-spider/user-guide/configuration/
- 84. @screamingfrog @oliverbrett @lordoftheserps GSC Data https://www.screamingfrog.co.uk/seo-spider/user-guide/configuration/
- 85. @screamingfrog @oliverbrett @lordoftheserps Whack it into Excel
- 87. @screamingfrog @oliverbrett @lordoftheserps Step 3: Examine Outliers
- 88. @screamingfrog @oliverbrett @lordoftheserps High Bounce Rate
- 89. @screamingfrog @oliverbrett @lordoftheserps High Bounce Rate
- 90. @screamingfrog @oliverbrett @lordoftheserps Low Time on Page
- 91. @screamingfrog @oliverbrett @lordoftheserps High Exit Rate
- 92. @screamingfrog @oliverbrett @lordoftheserps High Exit Rate
- 93. @screamingfrog @oliverbrett @lordoftheserps Low Conversion Rate
- 94. @screamingfrog @oliverbrett @lordoftheserps Low Click-Through Rate
- 95. @screamingfrog @oliverbrett @lordoftheserps Low Click-Through Rate
- 96. @screamingfrog @oliverbrett @lordoftheserps Geography & Languages
- 97. @screamingfrog @oliverbrett @lordoftheserps Step 4: Competitor Analysis
- 98. @screamingfrog @oliverbrett @lordoftheserps Step 4: Competitor Analysis
- 99. @screamingfrog @oliverbrett @lordoftheserps Step 4: Competitor Analysis
- 100. @screamingfrog @oliverbrett @lordoftheserps Google the Target Keyword
- 101. @screamingfrog @oliverbrett @lordoftheserps What’s so great about these pages?
- 102. @screamingfrog @oliverbrett @lordoftheserps What do these pages have in common?
- 104. @screamingfrog @oliverbrett @lordoftheserps Mobile Vs Desktop
- 105. @screamingfrog @oliverbrett @lordoftheserps Mobile Vs Desktop
- 106. @screamingfrog @oliverbrett @lordoftheserps Mobile Vs Desktop
- 107. @screamingfrog @oliverbrett @lordoftheserps Mobile Vs Desktop
- 108. @screamingfrog @oliverbrett @lordoftheserps Browsers and Screen Sizes
- 109. @screamingfrog @oliverbrett @lordoftheserps Browsers and Screen Sizes
- 110. @screamingfrog @oliverbrett @lordoftheserps Review Main Navigation
- 111. @screamingfrog @oliverbrett @lordoftheserps Contact Forms/Product Pages
- 112. @screamingfrog @oliverbrett @lordoftheserps Contact Forms/Product Pages
- 113. @screamingfrog @oliverbrett @lordoftheserps Contact Forms/Product Pages
- 116. @screamingfrog @oliverbrett @lordoftheserps Step 6: Signposting Trust
- 120. @screamingfrog @oliverbrett @lordoftheserps Logos- Clients + Brands
- 122. @screamingfrog @oliverbrett @lordoftheserps Meet the Team
- 123. @screamingfrog @oliverbrett @lordoftheserps Contact Page- Map Listing
- 124. @screamingfrog @oliverbrett @lordoftheserps Explain Why You Should… https://www.mariehaynes.com/seo-newsletter/
- 126. @screamingfrog @oliverbrett @lordoftheserps This one weird trick…
- 127. @screamingfrog @oliverbrett @lordoftheserps Trust Banners
- 128. @screamingfrog @oliverbrett @lordoftheserps Trust Banners
- 129. @screamingfrog @oliverbrett @lordoftheserps The End @oliverbrett @screamingfrog @lordoftheserps ;-)