The document summarizes how a media product represents different social groups. It represents young people by using young, white female models portrayed as innocent. The content and design aims to appeal to teenagers. It represents the British through common stereotypes. It represents women by only using female models and feminine colors. It represents the middle class by being affordable yet high quality, and featuring luxury locations they can afford.

1. How does your media product
represent particular social
groups?

2. Models representation
 The models are young white females, I have presented them as wholesome,
joyful easy characters. I have broken the socially expected norm of
sexualising young women and have shown these you women with a innocent
air.

3. Social Groups
The following are social groups that my product could represent or appeal to:
- Country Music Fans
- Young people
- The British
- Women
- Middle Class

4. Feminine colours
Young clothing
Country style hair do
Female star
Musical
Content
Content for
teenagers
Musical
Content
Guitar
Affordable for
young people
Country themed
name
White British star

5. Young
female
white British
model
Funky
young
fashionable
design
Musical content:
guitar
Musical
content
Content which
interests
young girls
Young
vibrant
feminine
colours
Wintery English
location

6. Luxury
fairly
expensive
location
Musical
content paired
with gossip.
Young female
British white
model
British
Stereotype
Reality TV-
popular
among young
people

7. Representations of Young People
 Throughout the models are all young to appeal to young people, however the
young people shown themselves are presented as innocent and warm through
the use of colour and posing.
 This magazine is aimed at young people and because of this text is spilt up to
conform to the convention that young people have short attention spans. This
presents young people as lazy with connotations of being a ‘slacker.’

8. Representations of The British
 There are some common British stereotypes amongst the text such as that all
British people love home and tea. These stereotypes present the British as
quirky but have positive connotations so I decided to include them as they
positive.

9. Representations of Women
 All the models that were shown were women, therefore women were
represented on each and every page.
 Mostly feminine colours were used to appeal to women and to represent
them, this conforms to the convention that all women like pinks, purples and
pastels however since this convention is often correct I have used it.

10. Representations of Middle Class
 The magazine is directed at the middle class and the price conveys this is it is
affordable yet expensive enough for it to be of quality.
 The location shot for the double page spread is directed at the middle class,
as the ski resort is a luxury destination which would be utilised by the middle
class. Showing the location is often used as a marketing technique therefore
the product of the ski resort is directed at those who can afford it i.e. the
middle class.