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Market Before You Publish

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6 ways for writers to grow their audience and build their platform while they're still writing their first book. Appropriate for writers planning to self publish or traditionally publish.

Presented for The Seattle Public Library's #SeattleWrites program, September 24, 2017

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Market Before You Publish

  1. 1. Marketing: The collection of things you do, both short- and long-term, to build positive name and book recognition
  2. 2. Think about the first 100 strangers who will buy your book.
  3. 3. Think about the first 100 strangers who will buy your book.  What do they have in common?  What do they do when they’re not reading?
  4. 4. Think about the first 100 strangers who will buy your book.  What do they have in common?  What do they do when they’re not reading? GO MEET THEM THERE!
  5. 5.  What specific skills do you bring?  Are you an information or an inspiration person?
  6. 6. Platform: Long-term engagement with a target audience that establishes name recognition and trust
  7. 7. Platform: Long-term engagement with a target audience that establishes name recognition and trust  Your audience (readers)  Influencers who can bring you THEIR followers
  8. 8. You don’t have to Tweet if you don’t want to!!
  9. 9.  Keep it simple (and inexpensive) ◦ WordPress, Weebly, Squarespace
  10. 10.  Keep it simple (and inexpensive) ◦ WordPress, Weebly, Squarespace  Base your content on your brand ◦ Articles, photos, FAQs, deleted scenes, surprises
  11. 11.  Email list management:
  12. 12.  Articles (Print or online)
  13. 13.  Blog
  14. 14. http://bethjusino.com (Click Resources for links to many of the services mentioned) bethjusino@gmail.com Please sign up for my mailing list!

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