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You Wrote a Book: Now What? Understanding Your Paths to Publication
- 5. 1907: 9,260 books published
- 6. 1. The way we WRITE books changed.
- 7. 1. The way we write books changed. 2. The way we BUY and SELL books changed.
- 8. 1. The way we write books changed. 2. The way we buy books changed. 3. The way we MAKE books changed.
- 9. 2017: 305,000 books traditionally published 1,000,000 books self published 13 MILLION TOTAL BOOKS IN PRINT
- 12. Why do YOU want to get published?
- 15. 1. A focus on the bottom line
- 16. 1. A focus on the bottom line 2. High quality
- 17. 1. A focus on the bottom line 2. High quality 3. Wants existing author platform
- 18. 1. A focus on the bottom line 2. High quality 3. Wants existing author platform 4. Stable company, high staff turnover
- 19. 1. A focus on the bottom line 2. High quality 3. Wants existing author platform 4. Stable company, high staff turnover 5. 12-18 months to publication
- 21. 6. Requires agents 7. Makes money selling books to readers
- 22. 6. Requires agents 7. Makes money selling books to readers 8. Higher sales expectations, higher advances
- 23. 6. Requires agents 7. Makes money selling books to readers 8. Higher sales expectations, higher advances 9. Publisher has final say in cover, title, date
- 24. 6. Requires agents 7. Makes money selling books to readers 8. Higher sales expectations, higher advances 9. Publisher has final say in cover, title, date 10. Very low risk
- 27. 1. Follows traditional publishing model (advance and royalty, profits from book sales)
- 28. 1. Follows traditional publishing model (advance and royalty, profits from book sales) 2. Publishing quality varies
- 29. 1. Follows traditional publishing model (advance and royalty) 2. Publishing quality varies 3. More personal, level of attention varies
- 30. 1. Follows traditional publishing model (advance and royalty) 2. Publishing quality varies 3. More personal, level of attention varies 4. Target specific audiences/sales channels
- 31. 1. Follows traditional publishing model (advance and royalty) 2. Publishing quality varies 3. More personal, level of attention varies 4. Target specific audiences 5. 6-12 months to publication
- 32. 1. Follows traditional publishing model (advance and royalty) 2. Publishing quality varies 3. More personal, level of attention varies 4. Target specific audiences 5. 6-12 months to publication 6. Lower threshold for success
- 34. 1. Follows traditional publishing model (advance and royalty) 2. Publishing quality varies 3. Level of attention varies 4. Target specific audiences 5. 6-12 months to publication 6. Lower threshold for success 7. Agents are not always required
- 35. If your priorities are to… Work with professionals who can make and distribute books Work with a partner that will invest resources in turning an idea into a product Have better access to brick and mortar bookstores Share marketing tasks AND you are… Willing to share the profits Patient Eager for professional collaboration
- 36. Paper Book: Retailer: 50% Author: 10-15% hardcover; 7.5% paperback Publisher: 35-42% ◦ Includes hard costs of paper, printing, binding, shipping, and storing Ebook: Retailer: 30% Author: 17.5% (25% of net) Publisher: 52.5% Note: These are averages for comparison only. Specific contracts may vary.
- 37. Hardcover: $24.00 Retailer: $12.00 Author: $3.00 (minus $.45 agent commission) Publisher: $9.00 ◦ Includes hard costs of paper, printing, binding, shipping, and storing: $3-5 Ebook: $9.99 Retailer: $2.99 Author: $1.75 Publisher: $5.25 Note: These are averages for comparison only. Specific contracts may vary.
- 42. Editing ◦ Developmental ◦ Line/Copy ◦ Proofreading Northwest Editors Guild: www.edsguild.org
- 43. Editing Decide format Print? Ebook? Both?
- 44. Editing Decide format Decide Distribution
- 45. Editing Decide format Decide Distribution
- 46. Editing Decide format Decide Distribution Design (Cover and Interior)
- 47. Editing Decide format Decide Distribution Design (Cover and Interior) Registration (ISBN)
- 48. Editing Decide format Decide Distribution Design (Cover and Interior) Registration Marketing and Promotion
- 50. Steep learning curve
- 51. Steep learning curve Total control of pricing, discounts, and profit
- 52. Steep learning curve Total control of pricing, discounts, and profit Total control of package
- 53. Steep learning curve Total control of pricing, discounts, and profit Total control of package Control of timing
- 54. Steep learning curve Total control of pricing, discounts, and profit Total control of package Control of timing (24-48 hours after files uploaded; 1 week with print proof copy) Publishing quality varies
- 55. Helpful, supportive, knowledgeable contractors
- 56. Helpful, supportive, knowledgeable contractors Some stigma (less with independent imprint)
- 57. Helpful, supportive, knowledgeable contractors Some stigma (less with independent imprint) Highest dollar return per book
- 58. Paper Book: Retailer: 50% POD Printer (IngramSpark): $.90 + $.013/page ◦ Includes hard costs of paper, printing, binding, and shipping Author/Publisher gets the rest Ebook: Retailer: 30% Author/Publisher: 70% Note: These are averages for comparison only.
- 59. Paper Book: 300 pages, list price $15.99 Retailer: $7.99 POD Printer (IngramSpark): $4.80 ◦ Includes hard costs of paper, printing, binding, and shipping Author/Publisher: $3.20 KDP: Amazon sale nets Author/Publisher $5.14; through other vendors: $1.94 Ebook: $4.99 Retailer: $1.50 Author/Publisher: $3.49 Note: These are averages for comparison only.
- 64. http://bit.ly/2GxVZxz 1. Define a mission and vision for its publishing program. 2. Vet submissions. 3. Publish under its own imprint(s) and ISBNs. 4. Publish to industry standards. 5. Ensure editorial, design, and production quality. 6. Pursue and manage a range of publishing rights. 7. Provide distribution services. 8. Demonstrate respectable sales. 9. Pay authors a higher-than-standard royalty.
- 65. Are they selective?
- 67. GOOGLE EVERYTHING Writer Beware: www.writerbeware.com Talk to other authors
- 68. Are they selective?
- 69. Are they selective? Are they publishing books that you would read?
- 70. Are they selective? Are they publishing books that you would read? Are their costs/payments competitive?
- 71. Are they selective? Are they publishing books that you would read? Are their costs/payments competitive? Are their book prices competitive (if relevant)?
- 72. Are they selective? Are they publishing books that you would read? Are their costs/payments competitive? Are their book prices competitive (if relevant)? Do you trust their staff and leadership?
- 73. Are they selective? Are they publishing books that you would read? Are their costs/payments competitive? Are their book prices competitive (if relevant)? Do you trust their staff and leadership? Are they trying to upsell or pressure you?
- 74. Are they selective? Are they publishing books that you would read? Are their costs/payments competitive? Are their book prices competitive (if relevant)? Do you trust their staff and leadership? Are they trying to upsell or pressure you? Are they professional in their behavior?
- 75. Are they selective? Are they publishing books that you would read? Are their costs/payments competitive? Are their book prices competitive (if relevant)? Do you trust their staff and leadership? Are they trying to upsell or pressure you? Are they professional in their behavior? Is there a clear way to end the contract?
- 76. http://bethjusino.com (Click Resources for link to this slideshow and many of the services mentioned) bethjusino@gmail.com Please sign up for my mailing list! Most photos in this slideshow courtesy of Unsplash: https://unsplash.com/